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| May 11, 2023
Source: Comscore Inc.
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| Mar 29, 2023
Source: Morning Consult
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| Mar 28, 2023
Source: FreeWheel
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| Mar 28, 2023
Source: Deloitte; American Marketing Association (AMA); Duke University's Fuqua School of Business
So things like social, podcasts, gaming, streaming, they've never quite found the full foothold in places like Germany, Netherlands, Belgium, the Nordics as they have elsewhere. It's kind of similar to Japan in that respect. Those are countries that just haven't so wholeheartedly embraced those activities and that will be very much why some of them are coming up as laggards. Paul Briggs:.
Audio
| Oct 30, 2023
The key news here is that on March 6th, Apple revoked Epic Games' developer license. Epic complained. The European Commission investigated, had a quiet word with Apple. Then on March 8th, Epic's CEO, Tim Sweeney, announced on X that Apple had backtracked and restored Epic's access. He cited the DMA specifically as the big winner, a V for the EC.
Audio
| Mar 28, 2024
It has a lot of the usual features that we see when brands do activations on Roblox, so there's virtual gaming environment where players can do scavenger hunts, explore mazes, and learn more about the brand's products, but I think one of the really interesting features of this is that the real focus of the experience is on product creation and kind of personalizing a product within Roblox.
Audio
| Jul 12, 2023
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| Sep 9, 2024
Source: YouGov
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| Sep 30, 2024
Source: Pixability
So instead of switching gears into retail me this, retail me that we normally do, we're going to revisit that live game show from the summit last week where Suzy competed against her colleagues in a retail knowledge showdown. Suzy, you want to give listeners any spoilers before we revisit the tape? Suzy Davidkhanian:. I thought it was really a great game. The questions were so interesting.
Audio
| Mar 7, 2023
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| Aug 21, 2024
Source: TechValidate; Mediaocean
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| Jul 8, 2024
Source: Pixalate
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| Mar 31, 2024
Source: Pixability
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| May 18, 2023
Source: YouGov
In one piece, she notes the Cleveland Cavalier's basketball team partnering with fan engagement platform ARound to let fans access a shared AR experience called the Cavs ARcade, where folks can digitally interact with the basketball court at the Cav Stadium, viewing AR versions of mascots and playing games like AR Chain-Shot Contest, where folks can win merchandise and prizes.
Audio
| May 11, 2023
The number one answer was that they enjoy screen adaptations of past media, like a book or a video game as it's adopted to a TV series or a movie. And even 56% of consumers said that they like it when brands and companies use their past logos or advertisements because it evokes feelings of nostalgia for there. So, there's a little tidbit for our marketing audience. Marcus Johnson:. Yeah, very nice.
Audio
| Apr 6, 2023
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| Aug 1, 2024
Source: GWI; Global Media Intelligence 2024
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| Aug 1, 2024
Source: GWI; Global Media Intelligence 2024
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| Jun 27, 2024
Source: Razorfish; GWI
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| Sep 26, 2023
Source: Ipsos; Moloco
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| Nov 7, 2023
Source: World Federation of Advertisers; Ebiquity
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| Sep 26, 2023
Source: Ipsos; Moloco
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| Sep 26, 2023
Source: Ipsos; Moloco
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| Apr 25, 2024
Source: Sprout Social
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| Apr 11, 2024
Source: TechValidate; Mediaocean