At the same time, Amazon is on a relentless push to lean into its Prime advantage鈥攆ast delivery times鈥攖o keep shoppers clicking the buy button. Our take: Amazon's efforts have already driven one prominent player off Temu, and it will continue to push back until it feels the Temu threat is neutralized.
Consumers are constantly discovering new products, but actually getting them to buy is a different story. Advertisers must ensure product information is accessible everywhere, as consumers use multiple channels for discovery, research, and purchasing products.
Here are five key stats to know about the shopping journey.