蘑菇AV

These companies dominate traditional ad spending, which amounted to 24.2% of total ad spending in 2024. Their digital arms didn鈥檛 compete well with the tech giants initially. But in recent years, growing digital video and streaming audio ad inventory has strengthened their digital revenue prospects.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

Concerns over ethical data use and privacy guidelines (32%) and the company's reputation (38%) are among the reasons marketers are decreasing ad spend with some companies, per Advertiser Perceptions. Adoption skepticism already exists for metaverse and AI products; public oversharing scandals only complicate the sales pitch.

While 2025鈥檚 projected ad spend shows the industry is healthy, there may be some challenges for major agencies, which have seen a decreasing share of US ad spend over the past several years, per Advertiser Perceptions.

Offers include an extra $10,000 in ad spend for brands that spend $50,000 on a campaign. Adweek said Snap鈥檚 鈥渁ggressive鈥� move is an attempt to capture a bigger share of the mobile video ad market. We expect Snap鈥檚 ad revenues to grow moderately鈥攗p 1.4% YoY in 2025 and 1.6% in 2026. Our take: Snap鈥檚 next-gen smart glasses could diversify its revenue streams and show off its AR prowess.

From 2024 to 2026, FMN ad spend will grow at a breakneck 106.3% compound annual growth rate, per our forecast. While that will account for only 0.4% of US digital ad spending in 2026, this growth reflects FIs鈥� eagerness to monetize their first-party data. Click here to view our full forecast for US FMN ad spending. Ad revenues are looking increasingly attractive for FIs:.

Looking holistically, we forecast FMN ad spend will increase 83.1% in 2025. Our take: Chase Media Solutions has plenty of room to grow after a successful debut year. Having tested the waters, Chase can stand to expand its ad unit鈥檚 offerings. With intimate access to customers鈥� spending behavior, Chase has an inside advantage within the crowded commerce media landscape.

The pullback in ad spending will likely come from industries still facing moderate tariffs on Chinese imports. These include retail, consumer electronics, automotive, and consumer packaged goods sectors. Click here to view our full forecast for US total media ad spending, by tariff scenario. Projected Impact on 2025 Digital Ad Spending.

Despite Google鈥檚 slower-than-expected ad growth, YouTube鈥檚 revenues increased 14% YoY, reaching $10.47 billion. Marketers continue to prioritize YouTube as a must-buy platform due to its high viewership and strong engagement across content types. AI-powered search tools are reshaping inbound marketing strategies.

It lets advertisers optimize campaigns for return on ad spend (ROAS) by continuously refining targeting strategies, as AdExchanger has noted. It supports a diverse range of ad formats, including video, interstitial, and playable ads to help drive high engagement and conversion rates.

But diving into advertising can help the company diversify its revenues and give it a needed boost, We forecast FMN ad spending will jump 103.11% YoY in 2025, hitting about $710 million.

LG brings ads to CTV screensavers: The rapid pace of new ad space on CTVs reflects a race for ad dollars.

This first-of-its-kind report compares and contrasts our US ad spending forecast with our US time spent with media forecast. It identifies unexpected incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Social network ad spending will represent one quarter of all US ad spending in 2027, 蘑菇AV forecasts. Over 9 in 10 US marketers who invest in creator marketing plan to promote their partnerships via retail media networks in 2025, per October 2024 data from LTK and Northwestern University.

Mobile ad spending reaches $203 billion: Desktop grows steadily, but its share falls below 25%, reflecting the continued platform shift.

Temu and Shein both abruptly cut their US ad spend in April, per an April Sensor Tower report. 46% of Gen Zers would switch to less expensive brands and product alternatives if there are price increases related to tariffs, per a March Collage Group survey. 53.0% of consumers shop through Temu once a year, and 28.7% do so monthly, according to a February Omnisend survey.