The platform is tackling hateful content with AI-driven moderation and adding non-user content to attract local advertisers.
Article
| Feb 18, 2025
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| Aug 1, 2024
Source: Pinterest; Meta; Snap Inc.
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| Aug 1, 2024
Source: Google; Microsoft
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| Aug 1, 2024
Source: Roku; Netflix; YouTube; The Walt Disney Company
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| Aug 1, 2024
Source: Walmart; Amazon
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| Dec 1, 2024
Source: ĢAV
Retail media revenues, with rich margins estimated to be over 70% from selling ads on-site, have cemented retail media’s place in ecommerce strategies by helping offset thinner margins. Evaluating a retailer’s success requires context beyond dollar amounts. Today, most of the spending on retail media is allocated to ads on retailers’ websites.
Report
| Apr 4, 2025
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| Jul 16, 2024
Source: PwC
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| Jul 16, 2024
Source: PwC
With origins in performance advertising and a focus on efficiency, retail media is likely to remain resilient, even amid an economic upheaval exacerbated by US tariffs. However, impacts won’t be evenly felt, leaving some players better positioned to withstand headwinds.
Report
| May 28, 2025
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| Apr 15, 2025
Source: Enterprise Strategy Group (ESG); Snowflake
Unilever invests big in social channels: The company plans to spend half of its media budget on a new strategy that puts influencers front and center of its marketing.
Article
| Mar 14, 2025
Our annual Trends to Watch report for Canada highlights expected developments in the country’s media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.
Report
| Dec 5, 2024
Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by ĢAV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.
Article
| Feb 24, 2025
TikTok ad revenues are expected to make up 15.1% of total social network ad spending in 2025, up more than $3 billion from 2024, per our forecast. A ban means that this spending will likely be distributed across other social media platforms, requiring brands to reconsider their marketing approach.
Article
| Feb 12, 2025
The company’s focus on AI, data-driven planning, and performance marketing has resonated with large advertisers, giving it a competitive edge over WPP. What it means for WPP: The loss of Coca-Cola’s US media business adds to WPP’s ongoing struggles, including weaker-than-expected earnings and a stock price decline to a four-year low.
Article
| Mar 14, 2025
Article
| Mar 14, 2025
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| Mar 14, 2023
Source: MediaPost Communications
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| Mar 1, 2023
Source: eMarketer
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| Mar 29, 2024
Source: ĢAV
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| Mar 29, 2024
Source: ĢAV
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| Mar 29, 2024
Source: ĢAV
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| Mar 28, 2024
Source: Magna Global
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| Mar 1, 2024
Source: ĢAV
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| Mar 1, 2024
Source: ĢAV