Chart
| Aug 1, 2024
Source: Pinterest; Meta; Snap Inc.
Chart
| Aug 1, 2024
Source: Google; Microsoft
Chart
| Aug 1, 2024
Source: Roku; Netflix; YouTube; The Walt Disney Company
Chart
| Aug 1, 2024
Source: Walmart; Amazon
Retail media revenues, with rich margins estimated to be over 70% from selling ads on-site, have cemented retail media’s place in ecommerce strategies by helping offset thinner margins. Evaluating a retailer’s success requires context beyond dollar amounts. Today, most of the spending on retail media is allocated to ads on retailers’ websites.
Report
| Apr 4, 2025
Chart
| Apr 15, 2025
Source: Enterprise Strategy Group (ESG); Snowflake
Unilever invests big in social channels: The company plans to spend half of its media budget on a new strategy that puts influencers front and center of its marketing.
Article
| Mar 14, 2025
Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by ĢAV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.
Article
| Feb 24, 2025
TikTok ad revenues are expected to make up 15.1% of total social network ad spending in 2025, up more than $3 billion from 2024, per our forecast. A ban means that this spending will likely be distributed across other social media platforms, requiring brands to reconsider their marketing approach.
Article
| Feb 12, 2025
With origins in performance advertising and a focus on efficiency, retail media is likely to remain resilient, even amid an economic upheaval exacerbated by US tariffs. However, impacts won’t be evenly felt, leaving some players better positioned to withstand headwinds.
Report
| May 28, 2025
Chart
| Jul 16, 2024
Source: PwC
Chart
| Jul 16, 2024
Source: PwC
Our annual Trends to Watch report for Canada highlights expected developments in the country’s media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.
Report
| Dec 5, 2024
The company’s focus on AI, data-driven planning, and performance marketing has resonated with large advertisers, giving it a competitive edge over WPP. What it means for WPP: The loss of Coca-Cola’s US media business adds to WPP’s ongoing struggles, including weaker-than-expected earnings and a stock price decline to a four-year low.
Article
| Mar 14, 2025
Article
| Mar 14, 2025
On today’s podcast episode, we discuss why Netflix viewers are spending less time on the platform, how the free ad-supported streaming players are getting on, and how a less discussed social platform has fast become one of the places Americans spend most of their social media time. Tune in to the episode with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Director of Forecasting, Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.
Audio
| Mar 7, 2025
Retail media resilience: Brands continue investing in this ad channel, but rising expectations put pressure on their retail partners.
Article
| Mar 13, 2025
ٴڱ’s ad business reaches maturity: The company is launching its own ad tech stack ahead of Upfronts.
Article
| Jan 24, 2025
Chart
| Mar 14, 2023
Source: MediaPost Communications
Chart
| Mar 1, 2023
Source: eMarketer
Chart
| Mar 29, 2024
Source: ĢAV
Chart
| Mar 29, 2024
Source: ĢAV
Chart
| Mar 29, 2024
Source: ĢAV
Chart
| Mar 28, 2024
Source: Magna Global
Chart
| Mar 1, 2024
Source: ĢAV