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The private label return policy aims to demonstrate that Target stands behind both the price and quality of items sold under labels such as its Cat & Jack apparel brand, said Christina Hennington, executive vice president and chief growth officer, during the company鈥檚 earnings call.

Given that there are so many shoe brands, Allbirds is wise to differentiate its brand to appeal to its core customer via products such as M0.0NSHOT, which it bills as the world's first zero-carbon shoe. And deepening its ties with prominent retailers could also help it build brand awareness and sales while cutting down on expensive physical retail investments.

In another example, a women鈥檚 fashion retailer used life cycle audiences by retargeting individuals identified as 鈥渞epeat purchasers鈥� or 鈥渉igh-value buyers鈥� on social media. Doing so resulted in a 75% higher ROAS compared to its social account鈥檚 average.

And there鈥檚 a lawsuit alleging that outdoor clothing company Patagonia allowed its contact center vendor, Talkdesk, to record and analyze customer service calls without proper consent, violating California's data privacy laws, per American Banker. AI-related regulation is a work in progress: Like Air Canada, many banks use AI for customer interactions, including chatbots and contact center software.

Maxx, Marshalls, Burlington, and Ross Dress for Less mostly outpaced visits to non-off-price apparel chains in the first four months of 2024, per Placer.ai.

Bushman pinned a few ideas for shoes, but eventually closed the app and went back to her daily activities. 鈥淏ut the next time I opened Pinterest, I saw a slightly different pair of shoes than the pair I had saved to my board, which were much more my style. And so I clicked on those and I bought them.鈥�.

Brophy鈥檚 approach to Gen Z influencer marketing involves looking for influencers who already want to wear Abercrombie & Fitch apparel, giving them some talking points, and then being 鈥渇ully hands off.鈥�. Gen Z will call brands out if influencers aren鈥檛 authentic brand users, said Kim Gallagher, director of marketing and customer success at clothing rental brand Nuuly.

AI can be used to turn 2D apparel images into 3D renderings. 鈥淎ny way you can make [listings] more interactive or create a more enhanced image, that improves conversions and shopping,鈥� said Wurmser. Case study: Google鈥檚 Shop in 3D aims to bring 3D models of shoes and other visuals to shoppers. Google reports users engage with 3D images 50% more than static ones.

Last year it launched collections from fashion designer Brandon Maxwell鈥檚 Free Assembly and Scoop lines, casual clothing line Fielder, and activewear and swim brand Love & Sports. It enhanced its Walmart+ membership program, which has helped it make inroads among affluent shoppers.

Beauty and fashion businesses in particular have opportunities here. Meta introduced call-to-action buttons within image and video ads, as well as interaction measurement tools. The buttons can push customers interested in featured products directly to the point of sale, driving conversions. Who cares? This is another useful update for beauty and fashion retailers.

We do have large brands who sell directly on the site, and for them, this is performance marketing and direct response,鈥� Kazim said. eBay Ads has found the most retail media success with parts and accessories, fashion, home, garden, and electronics.

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

The new women鈥檚 apparel and accessories collection, which will feature what the retailer calls 鈥渃lassics made for modern life,鈥� is the first of four private label brands that the retailer aims to launch by the end of next year. The context: Boosting private labels' share of overall sales is a key priority for Macy鈥檚.

Key stat: US mobile shoppers are most likely to browse/purchase apparel and accessories via mobile app, per a June 2023 survey from Integral Ad Science. Consumers also tend to use mobile apps to shop for health, personal care, and beauty products. However, consumers are less likely to browse and buy big-ticket items, like auto and auto accessories and appliances, via mobile app.

That鈥檚 a stark contrast with many other US mall-based apparel retailers, such as Gap Inc., which have struggled to keep customers coming back. It also marks a dramatic turn of fortune for a retailer that was trading at one of its lowest share prices on record just four years ago.

A February health and wellness event: Positioned right before Valentine鈥檚 Day, Amazon could offer a second chance at New Year鈥檚 resolutions with an event, pushing health and beauty as well as apparel. Health and beauty is Amazon鈥檚 fastest-growing US ecommerce category at a growth rate of 24.1%, according to our forecast.

Apparel, accessories, books, games, and more were part of its wider 鈥淢谩s Que鈥� (鈥淢ore Than鈥�) campaign, intended to appeal to the Hispanic and Latino audience all year-round. Photo: Target. 3. Consider relevant charitable initiatives. Strengthen the brand鈥檚 commitment to positive, meaningful change by supporting a social cause.

The Panhellenic recruitment event at the University of Alabama has been an explosive opportunity for apparel and jewelry brands like Kendra Scott. Kendra Scott turned TikTok momentum into a campus influencer ambassador program called the Gem Campus Ambassador program, which helped rush recruitment momentum take off, according to CMO Michelle Peterson.

But people interested in tech and streetwear bought the shoe and posted about it. And MSCHF has since launched yet another quirky footwear item鈥攁 backward sneaker鈥攕howing the brand was encouraged by its base even as others criticized the shoes. Collins said marketers need to focus less on reach and more on significance. 鈥淲ho are the people that see the world the way we do that we want to connect with?

Coach鈥檚 goal of attracting the 鈥渢imeless Gen-Z鈥� consumer鈥攜oung shoppers with a classic style who invest in ageless fashion鈥攂egan in 2021, as reported by the Business of Fashion, when it began looking at customer data to discover which designs were most popular among young consumers. 8. Yeti. Yeti opened the doors to its first New York City store this month.

The Costco private label brand has a devoted customer base who purchase everything from its consumer packaged goods to its branded apparel. In 2021, sales of Kirkland products totaled $58 billion, about a quarter of the company鈥檚 total revenues, per CNN.

Kohl鈥檚 plans to have 200 Babies R Us shop-in-shops by the end of September, which will allow it to expand its selection of baby merchandise beyond clothing. How we got here: Department stores are trying to find their niches to avoid losing sales to mass merchants and specialty retailers鈥攚ith varying results.

Amazon will surpass 40% of US ecommerce sales this year, despite competition in grocery, home improvement. 5 key stats on TikTok Shop: Gen Z, off-price shopping, and fast fashion. TikTok leads time spent on social for most US adults. How big will Amazon get?

Motor vehicle and parts dealer sales; furniture sales; electronics and appliance sales; building material and garden equipment sales; food and beverage sales; health and personal care sales; gasoline sales; clothing and clothing accessories sales; sporting goods, hobby, book, and physical music sales; general merchandise sales; miscellaneous sales; nonstore sales (i.e., pure-play ecommerce platform sales

The losers: Unsurprisingly, the retailers that struggled the most this year largely rely on discretionary spending in categories such as apparel, home furnishings, and consumer electronics. Target faced no shortage of challenges throughout the year.