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While we could see a number of shoe companies dropping a limited-edition Minion shoe, Vans may be the one to actually go through with it. Owned by VF Corporation, Vans lost its cultural relevance years ago and hasn鈥檛 quite figured out how to bring it back. But teaming up with a big movie franchise could help the brand introduce a whole new generation to Vans sneakers.

Apparel company Free People teamed up with Bambuser to offer a livestream shopping experience. The livestream episodes ranged from 15 to 30 minutes and featured both internal employees and external partners like influencers and celebrities.

While Shein and TikTok converted this early attraction into ongoing relationships with its users, Wish.com has flamed out in spectacular fashion. Temu has taken just a few months to grab a lot of traffic, but converting these visitors into loyal users may prove challenging without a steady support of paid ad spend. Temu is keying on its mobile app for loyalty.

Luxury fashion brand Telfar has leveraged that same FOMO factor in a very literal sense with livestreams that offer exclusive access to certain products. The brand already releases bags via 鈥渄rops,鈥� where consumers need to be in the know. With smaller 鈥渄rips,鈥� Telfar has leveraged its linear TV channel to push bags only available to viewers who are actively watching.

But the healthy retention rates of both retailers鈥�34.6% and 34.4% of US shoppers making at least one purchase monthly at Shein and Temu, respectively鈥攕how that consumers are getting hooked on the ability to purchase trendy clothing and beauty products at rock-bottom prices, even if those items arrive much more slowly or are poorer quality than what can be found on established marketplaces.

Similarly, companies are having a difficult time knocking Nike off its perch as teens鈥� favorite footwear and apparel brand, although lululemon athletica and buzzy sneaker brands On Running and Hoka are making inroads, especially among wealthier shoppers. And as in the broader market, teen beauty spending is proving resilient.

Beyond the chart: So long as it continues operating within the US in much the same fashion, TikTok will pass the 1 billion milestone in global monthly users in 2025, per our estimates, which exclude fake, duplicate, or business accounts by drawing primarily from consumer survey data. The US will account for more than 110 million of those users.

As a result, fast-fashion companies Zara and Boohoo began charging for returns earlier this year. Meanwhile, J.Crew and Gap Inc. have shortened return windows. Retailers that implement these policies risk losing ground to Amazon, which still boasts free and easy returns. But doing nothing could saddle retailers with lots of unwanted merchandise and shipping costs. More like this:.

This is especially true for beauty and personal care; clothing, shoes, and jewelry; and home and kitchen brands, the leading categories that US adults purchased after seeing products promoted by influencers, per a July 2023 Feedvisor survey. The bottom line: Search and display will remain valuable retail media formats for the foreseeable future.

Clothing, shoes, and jewelry: Strong increase in cost, strong ecommerce sales growth, aggressive ad spend investment, modest ROAS. Electronics: Slight decrease in cost, high ecommerce sales growth, aggressive ad spend investment, positive ROAS. Grocery and gourmet food: No change in cost, strong ecommerce sales growth, increase in ad spend investment, modest ROAS.

Other top categories include apparel and accessories; furniture and home furnishings; books, music, and video; and health and personal care. 2. Third-party marketplace sales generate over half of Amazon鈥檚 total sales. Third-party marketplace ecommerce sales will grow faster than overall online sales in the US, according to our US Retail Ecommerce Marketplaces Forecast 2023 report.

And so many more brands, especially in fashion, are getting into this. I think Thredup, they have a Recommerce 100 report that looks at the top fashion brands engaged in resale, and that number grew by something like more than 200% over the last couple of years. It's up to like, 125, and these are brands that are doing it themselves in the fashion space.

Categories that propped up this growth include apparel, furniture and home, and electronics. Overall sales on the first day of Prime Day reached $6.4 billion, up 6% year over year (YoY). The average spend per order totaled $56.64, up from $53.14 the prior year, per Numerator. Why this matters: Much of this BNPL volume likely went to Amazon鈥檚 partner Affirm.

Kimmel didn't attend the event in solidarity with the writers strike, and while the attending talent tried to fill his shoes, the effect was not the same鈥�. Zoom out: The world of live sports streaming is proving to be both a vital and complex component for streaming platforms.

Gen Z searches for food and drink were up 37% YoY, men鈥檚 fashion searches were up 35% YoY, and women鈥檚 fashion searches increased 30% YoY, according to the platform. What it means: Gen Z consumers use social media much like they would Google, searching for everything from dinner party recipes to new living room furniture.

Zalando launched a fashion assistant powered by ChatGPT that can help customers find products via a conversational interface. Technology firms are also launching genAI tools for retailers. That should speed up adoption of the technology, particularly among small and medium-sized retailers.

Canada is really strong when it comes to fashion and fashion sense, and so I think there's also that appeal as to why some of these companies make it big here, although there are some, sadly, that don't make it big, that try and then don't stick around in the US. Paul Briggs:.

Senior manager and above brand and retailers surveyed were from companies with annual revenue of $100 million or above (including online revenue of $10 million or above) that have invested in immersive experiences from fashion (n=61), home (n=41), CPG/FMCG (n=41) or beauty (n=7) sector. The results have a margin of error of +/-10%. Obsess is an experiential e-commerce platform.

Traffic to off-price retailers like TJ Maxx, Ross Dress for Less, and Burlington consistently outpaced visits to other apparel retailers from April to July, per Placer.ai. Those gains are likely to hold steady as shoppers search for deals during the back-to-school and holiday seasons.

The news: Amazon is shuttering dozens of its house brands, including 27 of its 30 apparel brands and its furniture brands Rivet and Stone & Beam, per The Wall Street Journal. The decision appears to serve two purposes: It鈥檚 yet another cost-cutting move by Amazon, and it鈥檚 a means of responding to the US Federal Trade Commission鈥檚 investigation of the company鈥檚 business practices.

Apparel brand True Classic, connected fitness company Ergatta, and wellness brand Olly are the first Shopify merchants to sign on. The opportunity: The partnership gives Shopify merchants a new advertising channel, as well as an opportunity to reduce the time between discovery and purchase with a frictionless checkout experience.

Nearly 30% of Temu鈥檚 top-selling women鈥檚 clothing items, and 19 of its bestselling jewelry products, were also listed for sale on Etsy but often with higher prices, according to a September 2023 analysis by MoffettNathanson cited by The Information.

We found that industries with a tie-in to the season鈥攖hink apparel, home and garden, and recreation鈥攕aw notable year-over-year growth. When comparing these advertisers鈥� performance between June 1, 2023, and Labor Day 2023 to the same period in 2022, we found that average revenue increased by 41.8% and average return on ad spend by 33.5%, in addition to other key metrics.

Top fashion retailers experiment with AI search. ChatGPT and Instacart aren鈥檛 the only companies leveraging AI search. Lily AI has made headlines for its functionality as an AI personal shopper for brands like Macy鈥檚, Bloomingdale鈥檚, and Abercrombie & Fitch.