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And also, these products are very expensive, so you're also going to have to get the company to make the investment in implementing something like this, which right now is, particularly this new Apple product. It's very expensive and I think that's also what's going to deter consumers from trying it. The Apple product, it looks essentially the same.

Apple Podcasts, iHeartRadio, and Amazon Music were all cited by 6%. If they listen to a podcast, they鈥檙e probably bingeing it. Over three-quarters (78%) of US Gen Z monthly podcast listeners (ages 13 to 24) report bingeing podcasts often, per a June 2023 report by SXM Media and Edison Research. Comedy, entertainment/celebrity/gossip, and true crime are the leading genres among bingers.

Politics will buoy linear TV ad spending this year, but allocations will continue to shift toward streaming options that keep gaining ad-supported viewers.

Fanatics, for example, the sports merchandise company that has since expanded into sports betting, launched FanCash+, which allows its users to earn cash back on purchases made everywhere from Apple stores to local restaurants, which they can use to buy jerseys or place bets. Five trends shaping the future of affiliate marketing.

Cost-of-living pressures and stiffening competition are forcing savers to look harder for better rates. Here鈥檚 how banks can gain an edge.

India鈥檚 retail sector is attracting attention from global brands鈥攆or example, Apple opened its first store in the country in April. Although retail ecommerce sales will grow faster than total retail sales for the foreseeable future, online sales will not account for more than 10% of total retail sales through our forecast period. Mcommerce will only grow in importance.

The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits

So Carina says Apple, Evelyn says Amazon and Stephanie says Microsoft. All really good guesses, but Carina is correct. It's Apple. They both used to work for Apple. Folks, have you all seen this device, heard of? No one. Carina Perkins:. Heard of. Stephanie Taglianetti:. Yeah. Marcus Johnson:. They need the free advertising apparently. Okay, Carina you said heard of? Carina Perkins:. Yes.

But I also don't have an Apple phone. And from what I understand, those who do have an Apple phone already use facial recognition to get into their-. Marcus Johnson:. Well, they use it on their phone that they trust their phone, they carry around with them all the time. If it was is this point of sale-. Suzy Davidkhanian:. Yeah, at the store. Marcus Johnson:.

The answers are is it A, Apple TV+; B, Disney+; or C, Peacock? Apple TV+, Disney+, or Peacock? Okay, so Danny says B. Sky says B. That's Disney+. Yory says Apple TV+. The correct answer is Disney+. Disney+ has the... Yory is [inaudible 00:16:30]. Disney+ has... The price has actually doubled from seven bucks to 14 bucks. We have a really good chart on this, which I think featured in Ross's report.

And I think just the more people get exposed to chatbots, and what they can get out of generative AI tools in general, understanding the use cases and how it might be applicable to their daily life, then we'll see more adoption, and of course, things like Apple Intelligence, whoever has the latest iPhone is going to probably be using it by default.

AI is revolutionizing B2B SEO, but the fundamentals still apply. By strategically using AI and focusing on SEO content, B2B marketers can leverage AI tools to stay ahead of algorithm changes and AI-powered models.

Here's how people in South Korea spend their time and money online, represented in 10 charts.

Key stat: The younger the consumer, the more likely they are to accept cookies if asked. More than half (57.6%) of US Gen Z consumers say they 鈥渙ften鈥� or 鈥渁lways鈥� accept cookie notifications, compared with 53.4% of millennials, 46.8% of gen X, and 36.0% of boomers, per a July 2024 蘑菇AV survey.

Those include wearable devices like an Apple Watch or Fitbit, as well as websites or apps that track weight, blood pressure, and mood. The share of consumers using these devices was 40.2% in November 2021. Consumer behaviors won鈥檛 revert to their pre-pandemic ways.

Gen Z is the first mobile payments-native generation. By 2028, 67.8% of US adults will be mobile wallet users, per our forecast. Gen Zers are already way ahead: 85.1% made an in-store or online payment using their phone in 2023, according to Federal Reserve Bank of Atlanta.

So I think the sort of simplest way to describe it or to characterize it is basically allowing ad buyers to determine whether they're comparing apples or oranges or apples to apples when it comes to their spending. So there's lots of different things that could and should be standardized when it comes to buying across retail media, but I think the simplest way to think about it is a conversion window.

South By Southwest was last week, and AI and VR were all the buzz. Gen Alpha is growing up with these technologies, which means the next generation of consumers will not just be used to AI and VR鈥攖hey鈥檒l expect to see it. Here are three takeaways from our analyst regarding tech trends at the event.

But if we're talking about the Big Tech companies, we're talking about Apple, Amazon, Google, they have the wallets to wait a long time. But a lot of startups are going down, and it's about 60%. The rate of startup closeups raised to I think it was 60% year-over-year in Q1 of this year. It's really expensive to build a model. It's really expensive to deploy.

FIFA is said to be closed to a TV deal with Apple for a new tournament rights. Tarek Panger, the New York Times the deal gives Apple worldwide rights to a month long World Cup style competition played every four years between top teams set to start in the US next summer.

Worsening economic conditions will take their toll on Latin America鈥檚 digital ad market this year. Despite gains of 12.7%, digital ad spending will fail to outpace the rate of inflation for the first time since we began tracking the region in 2011. Here are our latest forecasts.

New Apple Intelligence I think is a great recent example of integration. So many people use Apple devices, now they're going to have generative AI operating in the background without thinking about it. (14:32):. But I think in terms of where we're headed, it really depends mostly on decisions that people make around AI. And of course, like you just said, people make different decisions.

Every major streaming company鈥攁nd some not so major ones鈥攊s investing in live sports. As they compete for broadcast rights, they鈥檙e seeking advertisers. Exclusive inventory is a draw, but benefits like first-party data and the ability to execute on lower-funnel objectives are also helping streamers woo live sports advertisers.

TikTok鈥檚 ecommerce push could be driving down engagement: Users are steering clear of Shop posts as the platform struggles to clean up the marketplace experience.