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And Novo Nordisk, who is a manufacturer of a few of the big ones of these weight loss medications, is suing these lesser-known spas and clinics because they're saying that they're not only falsely advertising that it's theirs, but these aren't even approved medications. So it's scary. Consumers beware.

GenAI and social are set to heavily influence the UK commerce and advertising landscape in 2025, while thrifty consumer behaviors persist and video viewing shifts to mostly digital.

On today鈥檚 podcast episode, we discuss how virality is being redefined, how the word 鈥淐reator鈥� is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.

While 63% of LGBTQ+ adults say they don鈥檛 see their lifestyle represented enough in advertising, per April 2024 data from YouGov, the same percentage say advertising that only happens during or around Pride Month seems insincere, per July 2023 data from Collage Group. 4. Tutorials and trends are the most popular form of UGC.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

The company can afford to keep raising its marketing and advertising budget to acquire customers because of its engagement and retention rates. It doesn鈥檛 pose a threat to incumbent health systems, but new D2C healthcare entrants (we鈥檙e eyeing you, Amazon Clinic) will need to play catch up.

This year, most buyer and sales growth will be driven by TikTok Shop, which will convert over 40% of TikTok users into buyers. Social commerce and retail media will converge as Amazon鈥檚 ad partnerships with the social platforms start to pack a punch.

On today's podcast episode, we discuss how advertisers should adjust their plans based on social video time's slowing growth, whether people will spend more social media time on connected TVs, and the ratio between ad spend and time spent on social networks. "In Other News," we talk about whether TikTok can become a more traditional social network and getting paid to watch ads on a new socially conscious social media app. Tune in to the discussion with our analyst Debra Aho Williamson.

Provide social media advertisements with eye-catching images and video ads that evoke specific emotions. These ads can have more detailed, engaging storylines than traditional ad creation methods and can build a faster connection between the brand and the future buyer. Offer hyper-personalized content with specific language, terms, and phrases that resonate with potential customers.

Insider Intelligence | eMarketer surveyed 1,447 consumer goods shoppers in the US between September 6 and September 26, 2023, to gain insight into the consumer path-to-purchase journey, to reveal the digital activities that influenced shoppers鈥� product discovery, and to understand the impact of those activities on driving conversions both in physical stores and online.

Mobile app advertising is yet another extension of retail media, and another way to meet the customer where they are and when they are ready to buy.

I think he's talked quite a bit about tapping into culture and different cultural figures, so the collaborations, and the buzzy limited editions and all of that, working with celebrities, and the cool ad campaigns and marketing campaigns that tap into nostalgia but also appeal to Gen Z are really part of that. (09:58):.

Consumer-packaged goods (CPG) brands that use the platform to launch a direct-to-consumer site will have orders routed to Gopuff micro-fulfillment centers. Gopuff plans to launch another service, called Fulfillment Powered by Gopuff, in Q2. Brands will be able to use that standalone warehousing and logistics solution to integrate and promote delivery on their existing D2C websites.

Reels' next frontier: Instagram's strategic play against TikTok's and YouTube's video offerings, maximizing advertising opportunities.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

I know in Canada, regulations are in the works and near completion to regulate sports betting advertising. Let me just read this. It's a bit of a mouthful. It's an act called the National Framework on Advertising for Sports Betting, and a big part of that is to protect minors from exposure to these ads and also to put it in the same class as alcohol and tobacco, which are very addictive. (15:24):.

鈥淸This year] has been a once-in-a-career opportunity to hit the reset button on promotions and not just lift and shift what you did in the past,鈥� said Erica Harrison, vice president of analytics at NielsenIQ during a recent LinkedIn live Q&A. As brands rethink their pricing and promotion strategies, they must keep track of their competition, secure retailer support, and get the timing right. However, it鈥檚 also important not to train consumers to be over-reliant on promotions. Here are five tips for brands as we head into the holiday season.

Sensei raises $16 million in seed round: The retail tech provider has its sights set on bringing automated, contactless stores to Europe.

Amazon has a thriving ads business fueled by its mountains of first party data on its shoppers. And Amazon is miles ahead of other digital ad players who are scrambling to build their own first party data repositories in response to privacy laws that are making it harder to target and measure ads.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how younger Gen Z consumers are most likely to discover grocery products, whether this new wave of celebrity-backed brands is different from previous ones, and what social media's role in all of this is. Then, for "Pop-Up Rankings," we rank the four elements a celebrity- or creator-led consumer packaged goods (CPG) brand needs to succeed. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Carina Perkins.

Gen Z is different from older generations. They are digitally native, spend more time watching videos, and have embraced the overlap between media and technology. But Gen Z has some particular habits marketers should pay attention to. Brands should make sure they鈥檙e staying relevant and avoiding stale content, promoting individuality, and helping Gen Z be their best selves.

The service makes purchasing age-restricted items online easier and can help merchants speed up checkout times

In addition, we forecast Instacart will increase its retail media ad revenues by 43.8% this year, faster than Walmart or Amazon. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

The metrics used to measure success don't always align with 补诲惫别谤迟颈蝉别谤蝉鈥� desired outcomes. Brands that don鈥檛 clearly establish campaign goals upfront are most likely to fall into this trap.

And Instacart upgraded its AI-powered cashierless Caper Cart technology, adding gamification and rewards features as well as a smart advertising system. Amazon鈥檚 Just Walk Out has also been ramping up its partnership deals, launching in new NFL stadiums and more college campuses. Our take: Grabango鈥檚 closure isn鈥檛 a sign that the cashierless tech industry is suffering as a whole.