蘑菇AV

Shoppable CTV ads are not common yet, but ad buyers have tested using first-party shopper data from retailers to target audiences in CTV channels. Amazon Ads is where most buyers have tested retail media so far. Almost three-quarters of buyers bought ads from Amazon in the past 12 months. Intent to buy or place ads is even higher鈥攁s it was for most of the RMNs in our survey.

CTV is a huge, shiny growth narrative for the ad industry more broadly, so YouTube's CTV efforts are certainly notable there, and it is a combination of efforts, right? Google is sort of turning up the heat across a variety of places to try and make its product more valuable to advertisers or harder to escape.

This is in addition to the RMN鈥檚 current on- and off-site formats, including display, video, connected TV (CTV), and digital out-of-home. Early results from Lowe鈥檚 beta roll out show in-store audio ads lifted both incremental sales and return on ad spend.

With US social media ad spending growing by 16.3% in 2024鈥攂etter than any category other than CTV鈥擬eta鈥檚 new video advertising tools come at a critical time when video content is becoming a core focus for advertisers. Video remains one of the most memorable ad formats, with 43% of US consumers recalling commerce video ads and 22% recalling social video ads.

NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.

Comcast to distribute Max in the UK in exchange for US bundle rights: The deal shows competitors willing to team up in a saturated market.

Her channels have a really beautiful, craveable spot that can live on connected TV, social, and TV. And because it's still a newer way of working, we got some press hits out of it as well. So really, really proud of it, and it's just something that we're going to continue to leverage to diversify our content mix. Jasmine Enberg (07:39):. Was that a difficult sell internally? How did this come about?

Netflix and YouTube are siphoning subscription revenues from pay TV鈥檚 losses. By the end of 2025, more than half of US video subscription revenues will go to streaming services.

Use this chart: Marketers can use this chart to align their investments with companies that hold positive consumer sentiment, whether it鈥檚 through retail media ads on Amazon, search ads on Google, or connected TV (CTV) ads on Netflix. Related 蘑菇AV reports:. US Amazon Ecommerce Forecast 2024 (Subscription required). Gen Z Technology and Media Preferences 2024 (Subscription required).

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

Payments firms can reach broad audiences with CTV ads. After mobile devices, CTVs attract the largest share of US consumers鈥� attention鈥�115 minutes per day per adult鈥攐f any connected device this year, per our forecast. Payments brands are already familiar with TV advertising, so crossing over to the world of CTV as more ad-supported streaming options come online is a logical next step.

The biggest driver of off-site retail media growth is connected TV (CTV), which is like search in its ability to quickly gain market share and fuel CTV advertising growth, Willens said. Advertisers will spend $4.19 billion on retail media CTV ads this year, per our forecast. It will grow at least 25% YoY through to 2028. 3. Commerce media is benefiting from retail media growth.

Global cinema thrives: Record openings, strong international performance, and theatrical-streaming hybrids signal a box office comeback.

A January 2024 survey by LG Ad Solutions found that roughly 3 in 10 CTV users (29%) made a purchase on their TVs in the previous three months, while 48% of those who have seen a CTV ad with a QR code have scanned it at least once. While it鈥檚 still early days, shoppable TV may leapfrog livestream commerce in popularity given that it鈥檚 an extension of viewers鈥� existing behaviors.

GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.

Just over two-thirds of the population will be digital audio listeners this year, including nearly 75% of internet users.

NBA partnership fuels WBD鈥檚 global ambitions: Max combines premium Western franchises with localized content, targeting competitive streaming markets in APAC and beyond.

This season, interactive formats are being rolled out to other smart TV devices. The slew of new advertisers can be seen as a stamp of approval for those ad innovations. Amazon has said that ads on TNF generated a 70% higher Google search rate than those on broadcast and cable.

Netflix is building an ad business to diversify its revenue streams.

The CTV Opportunity (Subscription required). Note: Respondents were asked, "What are your primary goals with YouTube marketing?". Methodology: Data is from the September 2024 Influencer MarketingHub "YouTube Marketing Report 2024." 250 marketers worldwide were surveyed during August 2024.