蘑菇AV

How Netflix, Roku, and NBCUniversal are getting into commerce. More Chart of the Day:. 7/28 - Price is key for D2C. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. 7/24 - Peak TV.

Consumer-to-consumer resale, which accounts for 12% of online fashion sales, is expected to experience an 鈥渆xplosive鈥� growth of around 42% by 2026, per a September 2023 report by Cross-Border Commerce Europe.

The insight: Amazon is trying to figure out how it can benefit from the AI agentic boom without giving shopping agents unfettered access to its site, according to a report by The Information. Our take: While agentic commerce is far from the norm for the time being, retailers need to be prepared. That鈥檚 especially true for companies with retail media businesses, given the potential for AI agents to upend their ability to monetize their sites.

How it works: In an 蘑菇AV interview, Hashim Mian, vice president of commerce media at PubMatic, told us that Instacart's retail media data offers detailed information on buyer behavior, helping advertisers guide consumer choices throughout the shopping process. This information allows marketers to target new customers and entice those in specific categories to try certain brands.

BuzzFeed, Time, TikTok, and other publishers are getting into commerce. Here鈥檚 why advertisers should care. After 10 straight months of ad spend declines, what鈥檚 next for the industry? Q2 2023 Paid Social Forecast and Trends (Insider Intelligence subscription required). More Chart of the Day:. 6/6 - App-y shopping. 6/5 - In AI we trust?

Affiliate marketing remains on the margins of the digital ad ecosystem. But as new brands engage, the space is beginning to leave behind its reputation as a bottom-funnel, low-value spending channel. Key Question: What is pushing affiliate marketing closer to the bigger digital ad budgets its proponents covet?

We forecast digital live sports viewers will grow by 8.3% next year. As streaming sports offerings increase, sports will increase its share of connected TV ad budgets. AI-powered media buying will take an even bigger share of media sales. Strong returns for both publishers and advertisers guarantee growth.

Commerce data providers hold the holy grail of closed-loop measurement. The data used for targeting can, in turn, be used to measure campaign success with actual sales. Look for providers who are also willing to use their data to measure and demonstrate the efficacy of their audience segments through sales attribution and incrementality measurement.

TikTok has a flywheel of entertainment, advertising, and commerce propelling its success. With a smaller US user base, it has more room to grow than YouTube, meaning TikTok鈥檚 ad business will only get bigger. What鈥檚 next? TikTok has seen success from longer videos. That means the platform may follow YouTube鈥檚 lead and venture into connected TV (CTV).

Marketing has dramatically changed over the first quarter of the 21st century. The rise of digital, hyper-specific targeting, connected TV(CTV), and real-time advertising marketplaces are just a few of the trends that have made the marketing industry almost unrecognizable to what it was at the beginning of 2000.

Our take: There has been a frenzy of feature innovation in digital wallets as they try to expand beyond payments into everyday commerce enablers. Adding new features like Pool Money is therefore crucial for PayPal to stay competitive and maintain customer loyalty in the highly saturated market. We expect PayPal to have 217.3 million core users worldwide in 2025.

Most small and midsize retailers simply lack the digital footprint necessary to generate meaningful revenues solely by monetizing their owned and operated digital channels. Many are branching into arenas that enable a more scaled reach, including off-site digital channels with the potential to tap into budgets typically reserved for upper-funnel awareness.

But while untethering Google and Chrome could lead to innovation across the ad industry, it would also introduce more fragmentation for marketers to navigate, according to Todd Parsons, chief product officer at commerce media platform Criteo.

The 2025 takeaway: Amazon will remain integral to digital strategy, but in 2024, TikTok Shop emerged as another way for brands to connect with consumers, potentially stealing some share away from the ecommerce giant. If TikTok is banned, brands may rely more heavily on Amazon for commerce while supplementing their social strategies with Facebook or Instagram.

This was originally featured in the Commerce Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

颁丑颈苍补鈥檚 digital ad sector grows 12.1% in 2024: Economic slowdown shifts ad dominance to platforms like Tencent and Pinduoduo.

However, China Commerce Ministry spokesperson Shu Jueting said Beijing would strongly oppose a forced sale in response to any Biden administration demand. Situational awareness: TikTok CEO Shou Zi Chew failed to appease US Congress fears of ByteDance鈥檚 potential for spying for Beijing.

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.

Digital advertising鈥檚 biggest fish (Google and Meta) are integrating AI into their products wherever they can as quickly as they can. Smaller players are also reacting to new competitive dynamics centered on AI, and the result will be more AI-powered tools for advertisers鈥攎any of which could alleviate challenges in targeting and measurement.

In a suit filed in September 2023, the FTC alleged Amazon relies on 鈥渁 set of interlocking anticompetitive and unfair strategies to illegally maintain its monopoly power鈥� in online retail. If the suit is successful, any mandated changes could affect Amazon鈥檚 value proposition for consumers. If its commerce business is weakened, its advertising business would be weakened, too.

It鈥檚 working to develop better omnichannel measurement solutions to connect online search ads to purchases made in its thousands of US stores. On the horizon: What does this mean for retail media search advertisers? Walmart has entered a new era. It鈥檚 widening its lead over Target with capabilities that rival Amazon鈥檚.

However, because traditional TV will only account for 12% of its next year in the US its effect won't be felt that much because it's basically all digital at this point. Digital accounting for over 80% of ad dollars and that will be keeping the total ad spending figure afloat and then some. Digital growing just under 12% to keep total ad spending growth for 2025 right around 7%.

And this is traditional static paper and digital or one or the other? Ross Benes:. Well, everything. Marcus Johnson:. Everything. Ross Benes:. So I mean billboards are digital. They're also static. If you go to the OAAA figures and you look at the share of total out of home revenue by format, billboards is still the largest category.

Not just digital, all ad dollars in the US, 51% this year, 2024. And it would be two-thirds, 66%, of digital ad dollars as well. So I think that trend of movement from mobile ad dollars to apps instead of browsers is the winner for today. But some great arguments, gents. Well played.