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Some 51% of decision-makers at US and UK retail and travel organizations say they plan to bring their commerce media tech stack in-house, and 49% plan on switching technology partners, according to a Forrester Consulting study conducted on behalf of PubMatic.

You can look at various different numbers that have come out, whether it's the November Commerce Department numbers where retail sales were up 4.1% year over year or the MasterCard SpendingPulse data that tracks spending from November 1st to December 24th, which had a 3.1% gain or the Adobe e-commerce sales data over the final two months of the year, which had online sales up 4.9% year over year.

In the digital age, the concept of privacy has expanded to include one鈥檚 online activity and data about oneself, both of which have value for advertising stakeholders. Privacy standards are codified into:. Legislation (e.g., statutes or codes), written and enacted by legislators at the local, state, and federal levels.

A2A payments will grow: We expect digital bank transfer volume to increase 9.1% this year to $97.22 billion, per our forecasts. Enabling this method with Stripe gives Airbnb users more checkout choices and an improved customer experience, both of which should strengthen retention.

But that gap is going to close and I think with these free ad supported TV channels that are coming online here, I think that gap's going to be closing even faster. Ethan Cramer-Flood:. And we're hard at work, I promise our listeners we're hard at work, on trying to come up with a FASST specific ad spending forecast. We don't have that yet.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber鈥檚 shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

I'm concerned, especially in light of the fact that we saw other digital social platforms somewhat start to rebound in Q1. Meta came in with-. Marcus Johnson:. Good point. Jasmine Enberg:. ... 3% ad revenue growth, or revenue, growth last quarter and Snap registered its first ever revenue decline. Marcus Johnson:. Mm-hmm. Jasmine Enberg:.

Go further: Read our latest report, 鈥淭ikTok Commerce 2023: Should US Brands and Retailers Sign Up for TikTok Shop?鈥�.

Beijing鈥檚 response: The Chinese Ministry of Commerce responded in a statement early Thursday that it has 鈥渟erious concern鈥� about the order and 鈥渞eserves the right to take measures.鈥�. Key takeaway: Expect heightened political tensions to take a toll on technology and business investments while tech companies and producers find ways around embargoes.

The solution: Create a unified commerce strategy. Who鈥檚 doing it: Fashion holding company Tapestry has become more agile by combining its wholesale and D2C teams, helping the brand create a consistent experience for customers across channels.

No. 4: The global rise of retail media will bring new competition for commerce ad dollars. For companies like Meta, commerce advertisers have long been a key revenue stream. That changed in 2022, as Apple鈥檚 privacy-related changes lowered ad performance and opened these companies鈥� eyes to a rising opportunity to reach buyers: retail media.

On today鈥檚 podcast episode, host Bill Fisher is joined by our analysts Paul Briggs, Evelyn Mitchell-Wolf, and Carina Perkins to discuss the implications of new digital legislations that recently came into force in the EU. Could they be a template for tighter digital laws elsewhere in the world?

Three, the vulnerability of kids to addictive and manipulative online platforms that use AI because of the low level of development in their prefrontal cortices. And four, AI will strengthen authoritarian regimes. Jasmine, what's your take on this essay? Jasmine Enberg:. It does raise really important questions.

The company's end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses globally. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Episode Transcript:. Marcus Johnson:. Hey gang.

Writes Adi Robertson of The Verge, "Section 230 is the internet law that lets online platforms host content, but not be held liable for that content." Ms. Robertson explains that the case of Google v.

So there was some reporting that came out earlier this month about how the energy needs for gen AI are so significant that coal-fired power plants are now coming back online to meet the energy needs required to power the data centers that make this tech possible. And I think if you add in...

That also has to do with when you offer that discount too, so in e-commerce or in physical commerce as well, what is it called? In-store, that's what we call it.

This to me feels like a reason for people to go into Nordstrom stores to try on things that are often sold online. It gives people a reason to shop with Nordstrom online, they can compare Savage X Fenty to other legacy intimates brands. It is a good differentiator for Nordstrom. Arielle Feger (05:03):. Yeah, I definitely agree.

Invaluable intelligence, short and sweet. eMarketer's Chart of the Day Newsletter delivers one insightful chart each day to help you better understand trends across marketing, media, advertising, commerce, technology and finance and more. Each edition also includes suggestions on how you can use these charts and presentations and pitch decks.

On today's podcast episode, we discuss how the time we spend with media is changing鈥攁 double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.

Beyond just the economic impact, it is not just the digital ad industry. So one of the reasons why the UK government is so keen to implement this ban is because of, you may have heard that the NHS is in a little bit of a mess at the moment over here.

So from the ad opportunity, there is, I'd say, an untapped area of opportunity at the moment, compared to other types of digital ad formats that are a bit more saturated. Ethan Cramer-Flood:.

The loyalty advantage: Brands are increasingly focused on collecting "zero-party data" through loyalty programs that incentivize customers to willingly share information, explained panelist Jeremy Goldman, our senior director for marketing, commerce, and technology. These initiatives can have big payoffs.

Marcus Johnson (00:00):. eMarketer is your trusted partner for actionable data and insights on marketing, advertising, commerce, and entirely too much more, but did you know eMarketer also has a division focused on B2B media solutions? If you didn't, it's fine. Don't worry about it. You now know. Partner with eMarketer today and connect your brand messaging with our powerful audiences.

Not everything, but marketing, advertising, commerce, and more. So maybe everything. (00:10):. But did you know 蘑菇AV also has a division focused on B2B media solutions? You could partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. If you want to learn more, you can head to emarketer.com/advertise. Daniel Konstantinovic (00:28):.