蘑菇AV

Strategize retail media spend on in-store displays. More like this:. 3 recent developments in in-store retail media. A guide to in-store tech and how it can fuel omnichannel retail media strategies. 4 trends that have the potential to shape grocery in 2024. How to build in-store retail media from the ground up.

The IAB and MRC propose retail media guidelines to help solve the industry鈥檚 measurement problem: The framework is meant to improve transparency and ensure consistency across RMNs.

Most D2C ad spend goes to Google and Facebook, but trends are shifting. US D2C brands were moving ad spend away from Facebook in H2 2022, according to Rockerbox, but Google and Facebook still made up around two-thirds of all US D2C ad spend. Spend on TikTok was growing slowly, but its share of overall spend is still minimal in comparison to the tech giants. 5. D2C could threaten retail media.

DirecTV enters FAST streaming space: This new service offers free, ad-supported content and genre-specific bundles, aiming to attract cord-cutters and younger audiences.

Any solid ecommerce business should already have top-notch search functionality. But this is doubly important for retail media, since 64.8% of US retail media ad spend will come from search next year, according to our forecast. Make sure you have a solid tech stack.

In the US, this figure balloons to a staggering $189 billion in wasted media spend. Technology vs. creativity: While AI and data analytics help brands optimize spending and personalize content, they aren't solving the core problem. Marketers have more data than ever but struggle to convert it into breakthrough insights.

The same study found that around two-thirds of US advertisers are incorporating paid search shopping ads (69%) and social commerce ads (65%) in their retail media strategy. Limited on-site ad space is a concern for 30% of US- and European-based brands and advertisers using retail media networks, per an August 2023 study from DoubleVerify.

If it increases its ad load to boost its retail media sales, it runs the risk of producing a subpar customer experience that frustrates shoppers. Go further: Check out our latest Retail Media Ad Spending Forecast.

The Save Mart Companies also recently expanded its partnership with Instacart, implementing Instacart鈥檚 Storefront Pro platform (which features ecommerce and ad capabilities) and bringing Instacart鈥檚 smart Caper Carts in-store. Why we care: Amazon dominates the retail media channel, capturing 77.0% of US retail media ad spend this year, per our forecast.

For a fee, the bank鈥檚 new media solutions team will let retailers target customers based on spending habits.

At Hy-Vee, this means experimenting with in-store audio, digital TV screens, and a recent Samsung partnership to expand these ad dollars. 5. But be thoughtful about those in-store ads. Hy-Vee focuses on points of rest for customers, meaning places like meat counters and pharmacy lines where shoppers are standing still for a few minutes.

鈥淭hat means we鈥檝e pulled our whole media ecosystem into one organization,鈥� which includes brand, agency, and shopper marketing stakeholders. Not only has this helped Kenvue develop a more unified approach to its media investments, but it鈥檚 also helped the company make quicker, more informed decisions.

AI tools that can build creative quickly and with little cost can also unlock ad spend from these brands. Retail media ad spend also gets held up by siloed budgets, said Longo. Shopper marketing and brand marketing teams for the same product may be completely separate, even though they may be buying ads with the same RMN.

Data is based on ecommerce data collected during January 2018-March 2023 across 20 global marketplaces, 5,000+ brands and 950,000+ unique Amazon advertising campaigns.

Its search product is tied to ecommerce, making it a highly shoppable and direct marketing channel that could gain further use if Google shrinks. Though Apple鈥檚 share is almost 10 times smaller than Google鈥檚 at $6.32 billion this year, the end of its contract with Google could prompt the company to accelerate long-rumored plans to launch its own search engine.

Influencer marketing can help payment brands shore up their marketing strategies now before their ad budget growth slows.

Diversify your retail media spend across channels. More like this:. Exclusive: Amazon and Walmart rank highest among retailers for AI implementation. Back-to-school special: 8 interesting retailers that made news in July. Walmart is strengthening its No. 2 position in retail media search behind Amazon. What you need to know about non-endemic retail media advertising.

Amazon is the biggest retail media network in the US, accounting for three-quarters of retail media revenue share, per our forecast. But its limited grocery footprint leaves an opportunity for competition. Here are recent updates in grocery retail media, and a prediction on the future of in-store retail media.