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X plans first marketing campaign under Musk, but ad revenues will still drop: While brands like Apple are resuming advertising, but it has more to do with politics than ROAS.

Microsoft bets big on AI and cloud, but TikTok acquisition could reshape its ad strategy: Investors weigh future growth against spending risks and competition.

While tech giants Google, Meta, and Amazon will continue to lead in market share, niche players will see the fastest growth. This deck will: Highlight the fastest-growing areas of digital advertising, media usage, and ecommerce to help brands anticipate and strategize around the next wave of digital growth. This deck can help you:.

Meta, TikTok, Snap, and X intensify efforts to counter foreign influence and AI-driven deepfakes. Their ability to protect election integrity faces critical scrutiny.

Reddit鈥檚 user base and ad revenues are growing rapidly, as is its prominence in search engines like Google. Here鈥檚 how marketers are showing up on the platform in ways that resonate with users.

In comparison, just over one-third of Facebook social shoppers do the same on Facebook. Platforms including Snapchat and Reddit may not have the same allure to advertisers as TikTok or Instagram. But they appear to be quite effective at driving outcomes for a certain kind of advertiser.

In 2025, Reddit users will spend more time on the platform compared with Facebook users (31 minutes) and X users (31 minutes), though Instagram (35 minutes) and TikTok (47 minutes) see the biggest chunks of time spent. People are drawn to the 鈥渟ocial鈥� aspect of Reddit. That鈥檚 a big reason why people spend more time there. Reddit has long shied away from calling itself a social media platform.

Mixed results from the Big Four ad firms mark a turbulent period: Concerns about the regulatory landscape and tariffs weigh on spending.

To keep pace in a complex landscape and meet increasing demands from advertisers, commerce media players need to invest in fresh channels, tools, and innovation.

But there are nuances, with platforms鈥� changing demographics likely to attract different advertisers. The changing social media landscape is driven by generational preferences. Younger consumers are entering social media maturity. The much coveted Gen Z cohort is made up of people born between 1997 and 2012鈥攁ges 12 to 27.

Meta, of course, was the most notable here, bringing Meta AI into all of its platforms. And in December, Mark Zuckerberg, who's CEO of Meta, said that Meta AI had over 600 million monthly active users. You also saw platforms like TikTok really lean heavily into new search ad formats.

Amazon will see $23.95 billion in US retail media ad revenues this year, according to our forecast. With 6.0% of Amazon鈥檚 US retail ecommerce sales coming from health, personal care, and beauty, it makes sense that cosmetic and beauty brands would also be investing in ads on the site. 3. Social media leads for beauty discovery.

Which of the following social media companies saw ad revenues grow the fastest in Q1? A) Meta B) Snap C) Reddit D) Pinterest. Reddit ad revenues grew by 61.0% YoY in Q1, outpacing the other companies listed. May 29, 2025. True or false: The majority of Gen Zers share their location with friends via mobile. True.

Moving off-site means that RMNs will compete with media machines like Meta and Google. Off-site performance adds another layer of complexity to measurement and attribution. A primary benefit of on-site advertising is closed-loop attribution, but off-site expansion complicates measurement. Advertisers already express frustration over RMN transparency and reporting shortcomings.

Amazon is growing into an advertising titan: The company鈥檚 ad revenues jumped 26% in Q3 thanks to football and a strong hold on retail media.

With new feed-customization and business tools, it鈥檚 primed for deeper user engagement. But as ads roll out, brand safety worries could stall advertiser interest.

New holiday ad treats: Platforms鈥� advertising updates and additions for the crucial Q4 selling season aim to help brands reel in buyers and buttress their own revenues.

Google and Meta are feeling the impact as Chinese advertisers like Temu and Shein, which account for a sizable portion of their ad spend, pull back sharply. How will tariffs affect the apparel and footwear industries? The apparel and footwear industries are particularly vulnerable to tariffs since the vast majority鈥�97%鈥攐f clothing and shoes sold in the US are imported, mainly from China and Vietnam.

Also in January, Tinder parent Match Group complained to Meta that its ads were appearing next to Instagram Reels featuring 鈥渄isturbing鈥� and 鈥渋llegal鈥� content, as well as in a Facebook group promoting violence against women. Walmart filed similar complaints. Despite such high-profile fiascos, social media platforms are weakening their oversight capabilities.

HHS instructs CDC to shelve vaccine ads, including for the flu: RFK Jr. was at the helm of a decision to halt the CDC鈥檚 vaccine-focused advertisements鈥攁n early indicator of the steps he鈥檚 willing to take in his new role as HHS Secretary.

The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.