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In one piece, she notes the Cleveland Cavalier's basketball team partnering with fan engagement platform ARound to let fans access a shared AR experience called the Cavs ARcade, where folks can digitally interact with the basketball court at the Cav Stadium, viewing AR versions of mascots and playing games like AR Chain-Shot Contest, where folks can win merchandise and prizes.

The number one answer was that they enjoy screen adaptations of past media, like a book or a video game as it's adopted to a TV series or a movie. And even 56% of consumers said that they like it when brands and companies use their past logos or advertisements because it evokes feelings of nostalgia for there. So, there's a little tidbit for our marketing audience. Marcus Johnson:. Yeah, very nice.

So child actors, underage app creators, prodigy gamers, young YouTubers, they all bring in cash and the government wants a share of it. So currently 2-year-old Stormy Webster, who is the daughter of Kylie Jenner and Travis Scott is considered the richest child in America, and she is not exempt from paying her taxes. Evelyn Mitchell-Wolf:. Wow. That is strange. Suzy Davidkhanian:.

Two, until recently, the App Store limited the availability of cloud gaming apps played without an iPhone. Three, it's harder to send SMS messages between iPhone and non iPhone people, think the green bubbles. Four, when you pair a non-Apple smartwatch with the iPhone, the experience isn't as good, and five, you can't use digital wallets on the iPhone very well, except for the Apple Wallet.

So it's saying 10 years ago the idea of internet gaming addiction was introduced. Dr. Michael Rich, Director of Digital Wellness Lab at the Digital Wellness Lab at Boston Children's Hospital, saying he prefers the term...

Video games, cassettes. Yeah, so that's that store. And then when Bill says high street, it's main street, same thing. Very nice. Suzy, Toys R Us won't make a successful comeback. Make the case. Suzy Davidkhanian:. It makes me very sad to say this. There are so many happy memories associated to that giant giraffe. Bill's not wrong in the US too. Marcus Johnson:.

So the highest-grossing movie based on a video game ever. So far, less than one month in, $1 billion globally. Marcus Johnson:. Wow. Suzy Davidkhanian:. Yes, the first billion-dollar movie of 2023. This could have gone in many ways, but I decided to go with, can you guys guess what is the top movie Blockbuster, like money that's come in from the movies, globally? What's the movie? Blake Droesch:.

There's a small sliver of the gamer population that likes them. There's a small sliver of the professional class in a certain handful of professions that finds utility with them. But other than that, there is no evidence anywhere that this is something that people feel they must incorporate into their lives on a daily basis.

It reminded me of maybe close to a decade ago now, we were talking about this idea of transmedia, which is that a story can start with a TV show and then jump media channels to a fan forum and then online video game. This sounded a lot like that.

They don't do gaming, they don't do business, but this way they're not going to be caught flatfooted if VR actually does take root and it sounds like they've got a great core product. Marcus Johnson:. Stephanie. Stephanie Taglianetti:. Yeah, I mean it's my impression that the VR market in terms of ownership really hasn't had its explosion yet.

Some interesting ideas of how to change up the content though from this survey, 74% of people think live sports content will be infused with other media experiences, better stats, more immersive features, personalized content was up there, fan loyalty features, fan generated content, and also building a related format such as gaming, podcasts and news as well.

On today's episode, we discuss how to do ads in stores the right way, whether Google will eat the internet, whether the rebrand from HBO Max to Max worked, if the US ad market is starting to see green shoots, how successful the "Barbie" movie has been, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.

On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.