On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why beauty is doing so much better than the rest of retail, how we've seen the "lipstick effect" play out, and how beauty shopping habits are changing. Then, for "Pop-Up Rankings," we rank our top four beauty brand marketing strategies other retailers can learn from. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.
The rise of shopping apps selling ultralow-cost goods from China is drawing more value-driven US consumers. But are their strategies sustainable over the long term?
Only 25% of baby boomers believe AI will serve them accurate information, per Five9, versus 62% of millennials and 55% of Gen Z. This generational chasm likely blocks the rapid adoption of agentic shopping tools with wealthy boomers but signals takeoff potential among young adults.