But even with some of the consumer studies that I've done in the grocery and CPG space where you have products that are lower costs and are probably way more conducive to impulse buying, people are still not really enacting this type of behavior in terms of shoppable recipes and things like that.
It's such a massive behavior change to use a device for something like ordering groceries and healthcare. But yeah, do enough people use it? 145 million. I was trying to think of a good proxy and I was surprised to know that there are more voice assistant users than wearable users, for example. 89 million of those would've wrongly guessed if you asked me that in the multiple choice question. But yeah.