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That’s important, since that region monetizes significantly better than Latin America or Asia-Pacific. ​.

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

It beats Latin America—the reigning leader in music streaming, social/messaging, and mobile—by 2 minutes. The popularity is partially motivated by the fact that podcasts consume less data (once downloaded) for lengthy content. Social/messaging time spent dropped below 3 hours for the first time since GWI began tracking it in 2019.

And then I would give 20% to growth in Europe and Latin America. It made significant gains this quarter in Latin America and in rest of world. These are sectors that the company has been pushing into pretty aggressively over the last year. Part of why it's been such an effort to grow there is because it's reaching a little bit of a point of saturation in the US, particularly with podcast listenership.

India has 22 official languages, which makes production of original content more complex than in regions like Central or Latin America, where many countries share the same language.

By this measure, the region will trail North America, Western Europe, Central and Eastern Europe, and Latin America but be on par with the larger Asia-Pacific. Internet user penetration is also markedly different among countries in Southeast Asia. Those penetration rates are starting to hit the saturation point in Singapore, Malaysia, and Thailand.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Senior Director of Content Becky Schilling and Analyst Sara Lebow will defend their list against Principal Analyst Sky Canaves and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Honor’s international expansion: The handset maker, a subsidiary of Huawei, is aiming to release its foldable flagship in Europe, Latin America, and Asia-Pacific—notable emerging smartphone regions that aren’t subject to geopolitical device embargoes.

Even Latin America has hit a bump in the road. However, every one of these regions will see faster growth in 2024. To see the full forecast, click here. The US share of worldwide ad spending will decline this year but remain on an upward trend.

Washington will have an outsized influence on what consumers eat this year: A new surgeon general’s warning, growing trade wars, and a crackdown on processed food could shift consumption patterns.

What's it like in various LatAm countries? Matteo Ceurvels:. Yes, it's definitely notably lower, which is one thing that has surprised me when looking at the two because it's rare to see Amazon not dominating something retail and e-commerce and retail media oriented.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Asia-Pacific remained a global hotspot in 2023, with six of the top 10 fastest-growing retail ecommerce markets worldwide. In particular, China's online shopping market showed signs of resiliency, with growth rates in the double digits.

Although the majority of Spanish speakers are based in Latin America, the content can have crossover appeal in other Spanish-speaking markets, including the US, as the same MRI-Simmons study found that 23.1% of those who speak any Spanish at home consider themselves gamers.

North America has the most podcast listeners in the world for now, but in 2025, it will be eclipsed by Latin America and by 2027, China will have more listeners than any other country or region. But it's not all sunshine and flowers in podcast land, as Paul Briggs alluded to in last month's Around the World podcast, commenting about time spent with podcasts. Paul Briggs:.

At 87.0%, the region is roughly 10 percentage points behind the leading region (Latin America). The disparity may lie in a combination of sluggish adoption rates of Smart TV and TV streaming stick/device and a lack of streaming platform or content availability in major markets. Music/audio is slow to catch on.

By contrast, Latin America—a region close in economic size—contributes 4.3% of global GDP and 3.7% of total media ad spending worldwide. But there is plenty of room for growth in Southeast Asia’s ad market—and that growth will be led by digital. The young population in Southeast Asia will fuel digital ad spending.

25% tariffs on Mexican imports could shake up the struggling beer industry: Modelo owner Constellation Brand would be hit hard, while Molson Coors could seize the opportunity to grow share.

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.