蘑菇AV

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

Creator economy wars heat up: TikTok launches new subscriptions, while Patreon鈥檚 Autopilot tool boosts fan conversion rates.

By contrast, Latin America鈥攁 region close in economic size鈥攃ontributes 4.3% of global GDP and 3.7% of total media ad spending worldwide. But there is plenty of room for growth in Southeast Asia鈥檚 ad market鈥攁nd that growth will be led by digital. The young population in Southeast Asia will fuel digital ad spending.

Port strike notwithstanding, companies are confident in their abilities to weather supply-chain disruptions: But a drawn-out shutdown could test that resilience as backlogs grow and costs rise.

If you compare that to places in Latam, MEMA, parts of APAC, they're much younger online populations. So naturally, the younger you are, the more time you spend on certain activities and that will... Because Western Europe has a, relatively speaking, old population, they will appear as laggards. That said, it's not the only thing.

That is almost equivalent to the shares of the next three biggest regions鈥�Latin America, Western Europe, and North America鈥攃ombined. In Asia-Pacific, India leads in the number of Instagram users (210.8 million), followed by Indonesia (87.8 million) and Japan (40.8 million). Meta鈥檚 reach is most prominent in Southeast Asia.

And finally, he's our principal analyst for Latin America and Spain. It is, of course, Matteo Ceurvels. Hello, Matteo. Matteo Ceurvels (02:43):. Hey, Bill, great to be back. Bill Fisher (02:45):. Great to have you back. Okay, before we get into the episode proper, let me introduce you to this month's culture shock. And we're looking at currency.

They're not doing it in North America; they're not doing it in the countries of Latin America where they have a lot of usage and a lot of growth; they're not doing it in Western Europe. So it is what it is. It's not going to move the needle in terms of generating new...

Amazon can stake a claim as one of Canada鈥檚 top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

Visa may buy paytech Pismo, and Fiserv is exploring acquisitions. Other incumbents can take advantage of the weak funding climate.

And I think when we step back a bit too and look at emerging markets, which I cover within Latin America, a lot of the population does skew younger and where are younger consumers getting their information?

In 2023, it will trail only the larger regions of Asia-Pacific, Latin America, and the Middle East and Africa in total retail sales growth, per our forecast. In terms of ecommerce growth, it will lag only the latter two. Retail sales growth will stay above pre-pandemic levels.

X releases first post-Musk transparency report: Platform seeks to reassure advertisers with increased content moderation and government compliance.

Shein claims it turned a profit in the first half: With rumors of a US IPO swirling, the company says its sales volume growth accelerated and profits improved this year. (This article was written with the assistance of ChatGPT.)

Economic uncertainty and rapid technological innovation are shifting industry dynamics for players across the payments ecosystem, including acquirers and processors, networks, and issuers.

With fraud becoming harder to detect, companies must strengthen their verification protocols and stay ahead of rapidly advancing AI-generated scams.

Users can now add their US passports and more transit cards to their wallets, and Google is getting more companies to accept these passes

On today鈥檚 podcast episode, we discuss what the arrival of SearchGPT means for the search universe, the best ways to market through emotion, what the November holiday shopping season storyline will be, what happens now we have reached 鈥減eak media鈥�, the most suitable post-pandemic work arrangement, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice Presidents of Content Suzy Davidkhanian and Paul Verna, and Senior Analyst Blake Droesch.

There鈥檚 often a perception that markets in Asia developed digital offerings far faster than the US and Europe鈥攖hat鈥檚 only partially true in retail.