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Netflix to develop in-house ad platform: The streaming giant will end its Microsoft partnership to offer better targeting and analytics.

Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.

As of October 2023, streaming services were home to just over 85% of the more than 1.1 million unique video titles available to US audiences, per Nielsen. That鈥檚 up from approximately 656,000 titles at the start of 2020. That depth of variety, coupled with the expanding streaming landscape and the on-demand nature of many streaming services, has given streaming the edge with respect to TV usage.

A major rebound for Disney's streaming sector: Losses cut dramatically to $18 million, while Disney+ adds 6.3 million subscribers thanks to key partnerships.

Streaming has become the go-to way to watch TV, and its rise has seen the old ways of TV decline. Currently, less than half of US households subscribe to traditional pay TV, while the number of CTV households has reached 113.1 million (85.3% of the population). In fact, by 2024, eMarketer expects CTV households in the US to more than double traditional pay TV households.

And with streaming quickly taking the lead in TV land, many advertisers are taking advantage of the flexibility of connected TV (CTV) rather than committing all their ad dollars to linear. Now that it鈥檚 all said and done, how much did the upheaval actually impact the way advertisers divided their spend? The changing dynamics of upfront TV ad spending. Linear is no longer the be-all and end-all.

US advertisers will spend $27 billion on CTV in 2023, per our forecast, as streaming services like Netflix move to an ad-supported model and US households continue to cut the cord on traditional pay TV. In 2023, the number of non-pay TV households will surpass that of pay TV for the first time.

Roku Q2 revenues up: Budget-conscious consumers are flocking to its ad-supported streaming platform.

Apple's 13 Oscar nominations for 'Killers' and 'Napoleon' underscore its $700 million film investment: The strategy enriches its Hollywood presence and streaming allure.

驰辞耻罢耻产别鈥檚 streaming lead is solidified: The platform enjoyed a yearlong reign as the leading streaming service, strengthening its position in measurement negotiations.

Other streaming platforms are becoming intrigued by awards shows becoming more affordable, given their challenged broadcast ratings in recent years. Amazon Prime began streaming the Country Music Awards last year and is scheduled to do so again in 2023. Our take: Netflix is undoubtedly moving toward live streaming, which poses a direct threat to broadcasters.

Decoding Amazon's pitch deck: From Preferred Deals to Premium Sponsorships, Prime Video aims to set new standards in ad-supported streaming.

Roku posts strong Q3 revenues growth, attributes to content, ads, and new TVs: ARPU drops as losses mount, but the company remains optimistic amid streaming challenges.

As Netflix focuses on generating revenues, it鈥檚 crucial to keep in mind the loyalty of these consumers who will be increasingly vital to the success of streaming services in the coming years. If more of those Gen Z users become accustomed to going to YouTube and TikTok for their entertainment needs, that could have long-term implications for time spent with media going forward.

Disney to bring Hulu ad targeting to its streaming properties: Move should bring efficiencies as Netflix looks to bulk up its ad tier.

Zoom out: The world of live sports streaming is proving to be both a vital and complex component for streaming platforms. Fans of major sports leagues like the NFL or MLB are finding themselves needing multiple subscriptions to follow all their team's games online due to the fragmented nature of sports streaming.

The streaming giant is allowing advertisers to get their money back for ads that haven't yet aired. According to agency executives Digiday spoke with, Netflix has occasionally fallen far from where it needed to be, delivering about 80% of the expected audience, with precise deficits varying from one advertiser to another.

The news: Global streaming giant Netflix launched a game controller app on iOS and Android, ostensibly to serve as a cloud gaming conduit for its expansion beyond streaming video apps and services. Why gaming and why now?

tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.

2022鈥檚 outages increased and took longer to resolve: Wired and wireless networks continue to be under duress as Big Tech, streaming services, and cloud gaming proliferate while legacy infrastructure and overloaded systems buckled.

Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.

While overall social network user numbers are rising slowly in the UK, there鈥檚 much greater movement in terms of the platforms being used.