蘑菇AV

It has also been a strong driver of podcast awareness, and platforms like Spotify could pick up some time spent. Should that happen, it could lead to a shift in how consumers spend their time across digital media overall. To view the full forecast, click here. TikTok is a commerce powerhouse.

Audio news content and podcasts can amplify their reach and potential for advertising by offering the option for text-based audio translation. Other use cases include improved global customer support and more effective collaboration among remote teams.

鈥淚f you look at someone like Chase, their financial media network is built on top of an existing rewards program, and that's Chase Offers,鈥� said our analyst Maria Elm, speaking on an episode of our "Behind the Numbers" podcast. Elm predicted that other companies like Citi and Capital One may develop similar programs.

Discuss various forecasts and time spent with media metrics, including time spent with podcasts, online TV/streaming, social/messaging, and more. Highlight where opportunities lie for marketers given the high levels of digital engagement in these countries.

It will take time, but Nike can turn things around because the brand strongly resonates with Gen Z consumers, our analyst Zak Stambor said on the "Behind the Numbers: Reimagining Retail" podcast. "I think they can, in relatively short order, execute on a strategy that gets them back to level ground and then to growth.". Here are three reasons behind Nike's recent challenges. 1.

Its vast media empire includes late-night talk shows, ESPN, podcasts, and other platforms that allow it to cross-promote its film releases at relatively low additional cost鈥攁 strategy it has relied on for more than a decade.

Alex Cooper, co-founder of the popular 鈥淐all Her Daddy鈥� podcast, launched the Unwell Network under her production company to recruit top creators like Alix Earle to start their own shows. Remi Bader, a fashion influencer who has amassed more than 2 million followers on TikTok, advised creators: 鈥淏uild your brand out, think about every platform.

鈥淎I search and AI tools in general have so much potential to improve the shopper's experience when it comes to these marketplaces with really vast product catalogs,鈥� said our analyst Sarah Marzano on an episode of the Behind the Numbers podcast. Marketers are already invested in search advertising; 62.2% of US retail media ad spend will go to search this year, per our March 2024 forecast.

Our take: Several years ago, Spotify CEO Daniel Ek called podcasting a 鈥�$20 billion opportunity.鈥� With its ad exchange launch, it is moving toward making that a reality. US podcast ad spending will grow 15.9% to $2.28 billion this year, representing just over 10% of that lofty goal; North American advertisers alone won鈥檛 get Spotify to its target.

said our principal analyst Sarah Marzano on the "Behind the Numbers: Reimagining Retail" podcast. While retail media will generate nearly $55 billion in US ad spend this year, per our forecast, travel media will total just $2.13 billion and financial media $350 million. Here are three trends shaping the future of commerce media in travel and financial services:. 1.

Incoming vice president JD Vance recently said on a podcast that he鈥檚 a big critic of pharma advertising. Vance wasn鈥檛 concerned with drug ads鈥� influence on consumers but rather that media companies don鈥檛 appropriately investigate the drug industry since they rely so heavily on Big Pharma鈥檚 ad dollars. Vance鈥檚 critiques of D2C pharma ads aren鈥檛 the same as Trump鈥檚.

It can also convert existing content like webinars, podcasts, or white papers into new formats such as blog posts, social media snippets, or video scripts. GenAI generates efficiencies amid tightening budgets. Per a July 2024 survey by Pipeline360, budget, headcount, and resource cuts are the top challenges for B2B marketers.

Go deeper with a recent 蘑菇AV Behind the Numbers podcast on why retail pharmacy chains are struggling.

"I have a Roku and I couldn't tell you one company that's advertised on the much-vaunted cityscape screensaver where they serve ads,鈥� our analyst Rahul Chadha said on the podcast. Screensavers, by nature, only surface when users have checked out or left the room, so how much engagement can they actually drive?

According to recent research, creators now account for nearly 50% of actions taken across affiliate channels, driven by consumers鈥� growing trust in creator recommendations and the ease with which influencers integrate content such as product reviews, podcasts, and social media posts.

Axios reports that Spotify鈥檚 podcast division is 鈥渙nly now starting to become profitable,鈥� years after CEO Daniel Ek called it a $20 billion opportunity. Podcasts helped the company鈥檚 ad revenues rise 13% in Q2.

鈥淚t鈥檚 no small task to turn around all four banners that operate under the Gap, Inc. label,鈥� said our analyst Sarah Marzano on a recent episode of the 鈥淩eimagining Retail: Behind the Numbers鈥� podcast. 鈥淐rawling out of the never-ending discounting race to the bottom has really eroded a lot of the brand equity.鈥�. 2. Amazon Fresh.

A successful ancillary service adds value in a way that makes your brand stickier, our analyst Suzy Davidkhanian said on the "Behind the Numbers: Reimagining Retail" podcast. "It creates brand loyalty inadvertently for us as consumers, but is probably very calculated for the brands offering these services.". Here are three key ways retailers are making the most of ancillary services:. 1.