蘑菇AV

Financial services is only the third industry to have crossed this mark (after retail and CPG). View our full forecast for digital ad spending by industry. Despite rebounding, the industry won鈥檛 outperform average ad spend growth across industries until 2025.

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Unless and until the retail side picks up, digital ad spending isn鈥檛 likely to budge much past a 10% annual growth rate. Advertisers will remain cautious until consumers re-open their wallets and reignite their enthusiasm for digital shopping. $6 Trillion vs. $600 Billion. Worldwide retail ecommerce towers over digital ad spending, so it may seem that digital advertising has more headroom for growth.

The Consumer Electronics Show (CES) starts tomorrow, but companies have already begun announcing their latest consumer technology innovations. Here are two recent announcements and what they could mean for retail media.

Social networks and emerging channels such as retail media, connected TV, and digital audio will drive B2B鈥檚 digital marketing push. B2B digital ad spending is concentrated in the US and China, but China鈥檚 share is ticking down. B2B marketers in the US will spend $18.34 billion on digital advertising this year, and in China the figure will be roughly $7 billion.

As marketers combat signal loss, they鈥檙e turning to channels less reliant on cross-site or cross-app tracking, according to 蘑菇AV鈥檚 鈥淎d Measurement Trends H2 2024鈥� report. 76% of brand and agency marketers worldwide plan to increase their digital ad spend on social media/influencer marketing in 2025, while 64% will increase retail media spend and 47% will increase spend on connected TV (CTV), according