Display advertising encompasses many channels beyond just Google's offerings like social media, retailmedia, mobile and app ads. So how are we really defining this here? And it doesn't... I think that narrow definition fails to account for the broader ad ecosystem that we're all living in these days. Marcus Johnson (12:17):. Evelyn, what does the DoJ say in response to that?
I mean, Stephanie was talking about how hard a lot of this is and Max saying with us, a media company, Deb Roy, who's a professor of media arts and sciences at MIT who wrote one of the articles in the Atlantic which we were reading for this, may have the answer, apparently.
Source: Insider Intelligence; Interactive Advertising Bureau (IAB); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Source: Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay)