Ä¢¹½AV

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise—and there is plenty of headroom to grow spend.

And this is going to be telling the story of teen social media usage. So I'll start with one from you, Jasmine, then we'll go to Paol for her first, and then we'll pivot back. Jasmine, what's your first number in terms of something that tells the story of teen social media usage? Jasmine Enberg:.

As 2023 comes to an end, this is the data you need to kick-start 2024.

I was just going to add to that the Latin American countries has the highest rate of social media usage in the world, one of the highest daily times spent with digital platforms. So a lot of these trends that we see in the original regional of origin have migrated with them to the US and have helped over index a lot of these trends.

Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.

By adding translation tools in new markets, Reddit seeks to drive growth and keep momentum post-IPO.

The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

The Kids Online Safety Act advances in a contentious vote: The regulation would force social media companies to restrict certain content for minors, but much is up for debate.

Then in other news, we'll discuss Pinterest's recent performance and how social network usage looks by generation. Jasmine, we start with the lead. We're talking about Snapchat. How have they been doing of late? Let's look at how many new users they've added. Well, they've added 14,000,00.

US adults spend more time on Facebook (20 minutes) than any other platform, followed by TikTok (18 minutes), per our June 2024 forecast.

On today's podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.

Entertainment’s multibillion-dollar Hispanic market opportunity: The group’s underrepresentation in TV and films opens a major avenue for engagement and financial growth.

Search ads launch on TikTok: The keyword-based feature enables brands to reach users during searches, aligning ad efforts with user intent and behavior.

On today's podcast episode, we discuss the significance of a democratic country like Brazil banning X, how it will impact the platform in terms of users and ad dollars, and how advertisers in America are viewing the situation. Tune in to the discussion with host Marcus Johnson, vice president and analyst Jasmine Enberg and analyst Matteo Ceurvels.

In comparison, just over one-third of Facebook social shoppers do the same on Facebook.

Creator economy wars heat up: TikTok launches new subscriptions, while Patreon’s Autopilot tool boosts fan conversion rates.

Facebook and YouTube dominate, but the rise of unverified stories poses a challenge to credible reporting.

What to look for in the TikTok ban court case: Oral arguments began yesterday in a battle that will determine TikTok’s future.

Political campaigns embrace the creator economy: It's a recognition of creators' ability to influence voters and drive engagement.

Millions of users in Brazil flock to the platform, but X’s potential comeback could steal the spotlight.

Daily social network time is reaching a plateau, as the explosive growth in social video is approaching a saturation point. Even growth in time spent with TikTok is slowing, a sign that there’s a limit to how much social video people want to consume daily.

Platforms owners like Meta and Snap face scrutiny over data exploitation and child privacy laws. Regulatory action could disrupt their ad-based profits.