蘑菇AV

The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.

Saudi Arabia and the UAE have some of the most digitally engaged consumers in the world. Here鈥檚 how they stack up globally.

Canada鈥檚 and Australia鈥檚 recent restrictions raise stakes for ByteDance, challenging advertisers dependent on TikTok鈥檚 vast audience.

Consumers鈥� trust in the healthcare system is eroding, and they鈥檙e turning to other sources for information and treatment. Here鈥檚 how that could play out in 2024.

Daily social network time is reaching a plateau, as the explosive growth in social video is approaching a saturation point. Even growth in time spent with TikTok is slowing, a sign that there鈥檚 a limit to how much social video people want to consume daily.

Meta鈥檚 strong earnings have one dark spot: Slow user growth made investors flinch as competition for consumer attention peaks.

ByteDance鈥檚 non-China revenues grow 60%: TikTok鈥檚 ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.

US political ad spending will hit new highs amid the 2024 presidential election, with connected TV (CTV) driving the biggest gains. Despite the digital shift, traditional TV鈥攍ong a mainstay of political advertising鈥攚ill hold its own.

Now that the election outcome is certain, we explore how Trump鈥檚 proposed tariffs, big-business agenda, and media influence will affect key areas of digital marketing and advertising.

YouTube is doubling down on social connectivity and AI tools to stay competitive with rivals like TikTok and Meta. The platform鈥檚 new suite of features introduced last week include Communities, a fan鈥檚 ability to boost creators鈥� videos, generative AI (genAI) video tools, and gifting. These innovations mimic what鈥檚 working on other social media platforms as YouTube seeks to remain social even as it builds out its connected TV business.

On today's podcast episode, we discuss when we might be approaching the consequential ceiling of 鈥減eak media鈥�, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.

Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap鈥檚 efforts to grow its ad business.

鈥淪leepmaxxing鈥� is the newest health fad to go viral on TikTok: The social media-inspired trend entails using a range of products, services, and gadgets to optimize one鈥檚 sleep. But some ideas have gone too far and are potentially harmful.

Social commerce has a trust problem: TikTok and other platforms are trying to become shopping hubs, but consumer sentiment remains low.

It鈥檚 easy to be pessimistic about the state of social media in 2023. But while challenges will persist, the shifting landscape will also give rise to more opportunities for marketers to reach social audiences.

Netflix Moments boosts social sharing: New feature allows users to save and share scenes, expanding Netflix鈥檚 organic reach.

By integrating Reuters content, Meta aims to enhance its AI鈥檚 credibility and drive ad revenue while carefully reentering the news domain.

Elon Musk鈥檚 reign over Twitter stirs chaos and user losses in Asia-Pacific. The region is propping up Facebook user growth that is flagging in most of the world. And TikTok is looming large among marketers as its popularity skyrockets.

ChatGPT fever has hit social media. Advertisers need to pay close attention, but generative AI social media chatbots still have a lot to prove鈥攁nd challenges to overcome.

Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.

Russia, China, and Iran use deepfakes and social platforms to fuel doubts about election integrity and destabilize public trust.

Which platforms are Gen Z鈥檚 top choice for key social media activities? Our proprietary survey sheds light on how they spend their social media time.