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And those YouTubers are also now developing shows with a repeatable format that makes them more easily transferable to TV and streaming services. This year, I do expect that we'll see more Hollywood studios and streaming services go after creators. (20:04):. I wrote about this in our larger trends to watch report this year, but the success of Mr.

As the nation readies itself for Super Bowl Sunday, let鈥檚 review how this year has gone for the NFL. The league鈥檚 ratings for the 2022鈥�2023 season were down 3% from the prior year, and there鈥檚 one big reason to blame: Amazon鈥檚 Thursday Night Football. Despite the drop, sports leagues will continue to move full steam ahead with exclusive streaming deals while Amazon waits for consumers to catch up.

FreeWheel debuts contextual marketplace: New tech enables privacy-friendly, precise ad targeting for streaming TV by analyzing video content in real time.

Of course, the way viewers watch ads on mobile (where content is sometimes scrollable) is different than on OTT (where they must watch the entire ad to watch the rest of a show or movie), so it鈥檚 only one piece of the engagement puzzle. But if you want consumers to actually buy something, OTT may be a better option as it can be delivered via mobile, where consumers may be more comfortable transacting.

Those who do choose to use AI video tools need to make sure their content provides value to viewers. Much of Sora鈥檚 future is up to the YouTube and TikTok algorithms. If the algorithms reinforce AI-generated content, the way Facebook appears to be doing right now with AI-generated images like 鈥渟hrimp Jesus,鈥� Sora will have high value for creators, possibly at the expense of user experience.

All the metrics we track for connected TV (CTV) are climbing, including time spent, ad dollars, and users. All this is happening as linear viewership declines, and for the first time, non-pay TV viewers have surpassed pay TV this year, according to our forecast. Here鈥檚 what advertisers need to know to keep up with this shifting landscape.

The data ensures ads are being delivered to the right viewers, creating an opportunity to maximize viewership with a single ad and boosting ROI by narrowing in on relevant households. Streaming data enables tracking across platforms and devices, allows for retargeting strategies, and the means to deliver a cohesive, well-rounded brand experience.

Streaming subscription and licensing revenues also climbed 10%, suggesting growing demand for streaming service ViX. Political ad beneficiary: The contentious US presidential election has seen both major candidates fighting to win the crucial Hispanic community, making TelevisaUnivision鈥檚 media properties valuable channels for reaching voters.

On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

Samsung, meanwhile, reported last year that its free ad-supported streaming TV (FAST) service had seen 100% growth in viewership worldwide. The company didn鈥檛 release its foundational viewership data, however, illustrating the point that this figure might be somewhat boosterish. Digital video advertising is consequently in good health. 

By owning both the experience and the ad space, Walmart can shape the CTV environment from the moment viewers turn on the TV to the moment they make a purchase. That level of integration is rare, and it changes the rules for retail media. The timing couldn鈥檛 be better.

To make matters more complicated, consumers are multitasking, co-viewing, and moving seamlessly between linear TV and streaming services. Endless advertising purchase paths.

Future opportunities, like partnering with streaming platforms for big-screen premieres of streaming originals and enhancing the AMC Stubs rewards program, could further help the struggling chain bounce back.

Can Fox turn Tubi into a major streaming brand? The free, ad-supported streaming service is in a strong position to weather a difficult chapter.

Netflix significantly under-delivered on its first viewership guarantees to advertisers and saw poor adoption of the ad-supported tier in its first quarter. The slower-than-expected start seems to have triggered some long-term doubts.

Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.

YouTube Shorts comes in second with 18.9% of Gen Z viewers calling it their go-to, per our survey. The opportunity: Marketers shouldn鈥檛 discount the mass audience on YouTube Shorts or Instagram Reels. Short- and long-form videos can work in tandem for brands.

鈥淲e're also intercepting consumers when they're most likely to act.鈥�. 76% of recent digital out-of-home (DOOH) viewers took action after seeing an ad, such as watching a video (38%), visiting a restaurant (36%), purchasing in-store (30%), word-of-mouth conversations (30%), and visiting a store (29%), according to a study from the OAAA and The Harris Poll.

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.

Tubi caused many of the 113 million US viewers watching the Super Bowl Sunday night to frantically search for their TV remote. The ad-supported streaming platform鈥檚 fake-out ad simulated a connected TV (CTV) platform exiting the big game, scrolling to Tubi, and opening the app. 鈥淒isrupt, make noise, get people talking about Tubi the next day.鈥�

As viewership continues to migrate from linear to digital, viewers are seeing fewer ads鈥攅ither because they鈥檙e opting out of them on streaming services or those services serve fewer commercials per hour than TV networks. However, higher ad pricing on CTV will negate the inventory trend and deliver a compound annual growth rate (CAGR) of 3.4% in combined TV and CTV ad spending through 2027.

On today鈥檚 podcast episode, we discuss the potential audiences for some of the world鈥檚 biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.

Influencer-led livestreaming: TikTok initially focused on replicating the successful model from China, where influencers encourage viewers to make purchases in real time. However, this approach has faced challenges gaining traction outside of Southeast Asia. Private label brands: A 鈥淭rendy Beat鈥� shopping section launched in the UK sold viral products under TikTok鈥檚 parent company, ByteDance.

Nearly 7 in 10 (67.7%) US YouTube viewers watch via CTV, per our October 2024 forecast. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

The future of the media measurement ecosystem is shifting from a world with 鈥渧颈别飞别谤蝉丑颈辫-centric metrics to a world where a buyer can look across their entire media plan and understand it in terms of how effectively it鈥檚 driving the business outcomes they care about,鈥� said Hudgins.