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SiriusXM struggles to pull off streaming: A low revenue forecast prompts the company to reexamine its strengths in a crowded field.

Next year out-of-home advertising will be the only traditional media channel still growing, notching up 4% compared to the declines across radio, print, and TV that we're expecting. That said, it's the digital part of out-of-home that is driving it. Traditionals out-of-home share, two-thirds of a total will fall by a point. Digital will be going up.

Attention metrics can be applied throughout the campaign life cycle to minimize waste and facilitate performance. Get up to speed on how attention works and what offerings are in-market.

Tariffs will upend the status quo: Retailers need to brace themselves for a new era of protectionist trade policies that drive up costs and eat into consumers鈥� spending power.

Viewers still watch the vast majority of ads on TV screens via linear TV, even as its share of time spent dwindles.

Luxury brands are grappling with downturns in the US and China, the largest markets for personal luxury goods, and will have to seize opportunities for growth from new markets and product innovation.

鈥淒aily Listen鈥� creates bite-size AI-generated podcasts from user history but could generate biased summaries and cut into publishers鈥� revenues.

For publishers, genAI is changing everything from search referrals to the way they produce content.

GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.

Trump鈥檚 first days in office exacerbate uncertainty over tariff plans: While Mexico and Canada are firmly in the administration鈥檚 sights, other tariffs are up in the air.

Anthropic reaches a settlement with music publishers: Its agreement with Universal Music Group and others offers hints at AI鈥檚 future.

Trump鈥檚 tariff threats create stress and uncertainty: 鈥淣othing is off the table鈥� when it comes to the shape, structure, or form of tariffs, which makes planning for them difficult.