Chart
| Mar 27, 2023
Source: Magna Global
Chart
| Dec 13, 2023
Source: Moffettnathanson; Inside Radio
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| Dec 4, 2023
Source: Magna Global
Chart
| Sep 18, 2023
Source: Magna Global
Chart
| Jun 19, 2023
Source: Magna Global
Chart
| Jan 11, 2023
Source: Cowen
Chart
| Jun 2, 2023
Source: MediaRadar
Chart
| Mar 18, 2024
Source: Out of Home Advertising Association of America (OAAA)
Chart
| May 3, 2023
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Guideline (formerly Standard Media Index (SMI)
Chart
| Mar 27, 2023
Source: S&P Global Market Intelligence
Chart
| Mar 27, 2023
Source: S&P Global Market Intelligence
Chart
| Nov 16, 2023
Source: Out of Home Advertising Association of America (OAAA)
Chart
| May 18, 2023
Source: Out of Home Advertising Association of America (OAAA)
Chart
| May 3, 2023
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Guideline
Chart
| Mar 28, 2023
Source: Kantar; Out of Home Advertising Association of America (OAAA)
Chart
| Mar 28, 2023
Source: Out of Home Advertising Association of America (OAAA)
Chart
| Mar 28, 2023
Source: Out of Home Advertising Association of America (OAAA)
Chart
| Aug 31, 2023
Source: IbisWorld
Chart
| Apr 28, 2023
Source: MediaPost Communications; Guideline (formerly Standard Media Index (SMI)
Chart
| Mar 25, 2023
Source: Standard Media Index (SMI)
Chart
| Mar 24, 2023
Source: Guideline (formerly Standard Media Index (SMI)
With its shift to digital, political advertising is increasingly programmatic. US digital political ad spend will grow by 156.3% this year over 2020, the last presidential election year. That growth outpaces the 28.7% growth overall US political ad spend will see, as noted in our US Political Ad Spending Forecast 2024 report.
Article
| Jun 3, 2024
Chart
| Sep 17, 2023
Source: MediaPost Communications; iSpot.tv
US travel industry digital ad spend will grow by 8.9% this year and 7.9% next year, per our forecast, representing a slow down after years of double-digit growth.
Article
| Nov 8, 2024
Ad-supported streaming grows: 66% of US viewers prefer affordability as Netflix and Amazon refine ad strategies with lighter loads and live content.
Article
| Jan 9, 2025