Nextdoor q3 earnings highlight growth in ad revenues and active users: "Next" initiative drives platform evolution with focus on in-community connections.
Article
| Nov 7, 2024
The latest developments could push ByteDance to consider selling TikTok to a US owner—which would at least address national security concerns. However, TikTok’s addictive algorithms and influence on minors could be much harder to change.
Article
| Nov 7, 2024
With US user queries on Perplexity surging eightfold YoY, there’s a growing demand for AI-driven alternatives in search. The potential for AI to disrupt search is high—32% of generative AI (genAI) users ask chatbots questions in a similar manner to how they use a search engine, per KPMG.
Article
| Nov 6, 2024
Digital newspaper ad spending could increase as it did during Trump’s previous term, but print newspaper spending will continue declining. Digital newspaper ad spending rose from $4.04 billion to $4.74 billion from 2016 to 2020, while print newspaper ad spending plummeted from $13.33 billion to $5.5 billion.
Article
| Nov 6, 2024
ByteDance’s non-China revenues grow 60%: TikTok’s ad and ecommerce prowess drive revenues despite regulatory headwinds in US and China.
Article
| Nov 5, 2024
US digital media consumption and consumer spending growth are at a standstill. “It's just getting really competitive to reach today's consumers,” our analyst Jeremy Goldman said on an episode of the “Behind the Numbers: Daily” podcast. Here’s what advertisers need to know about the latest trends in digital, including fierce competition for ad dollars to ecommerce having room to grow.
Article
| Jan 8, 2024
Prime Video thinks AI can fix UX problems: Complaints about show catalog failures may have spawned its latest AI-powered feature.
Article
| Nov 5, 2024
Article
| Oct 10, 2024
Chart
| Aug 1, 2024
Source: ĢAV
Chart
| Aug 1, 2024
Source: ĢAV
Countries like India and Mexico will lead the charge with year-over-year growth of 27.9% and 26.4%, respectively, with Spain (15.1%), the US (14.9%), and Brazil (14.4%) also showing strong increases. Globally, 2 in 3 B2B digital ad spending dollars are concentrated in the US and China (47.4% and 18.2%, respectively).
Article
| Oct 28, 2024
In the years following an election, ad spending is likely to be pulled back. The delivery of healthcare moved increasingly online in 2020 and 2021, and telehealth has since become commoditized. More companies are entering the online healthcare services space and advertising directly to consumers via digital channels. Read the full report, US Healthcare and Pharma Ad Spending 2024.
Article
| Oct 30, 2024
New York Times demonstrates steady growth in Q3: Digital subscriptions and content verticals drive revenue as leadership outlines long-term subscriber strategy.
Article
| Nov 4, 2024
Why Nielsen’s first-party data approval matters: Its deal with Amazon could lead the streamer to dominate NFL advertising and rights in coming years.
Article
| Nov 4, 2024
While its slight decline could be due to the election, even those ad dollars are sliding more to connected TV. Scripted content’s absence from the top 10 could suggest that viewers are leaning more toward unscripted reality series.
Article
| Nov 4, 2024
The news: Record political ad spending, strong sports viewership, and streaming growth powered increased revenues and profits in Fox Corp's latest quarter. By the numbers:. Total revenues: $3.56 billion, an 11% increase YoY, beating estimates of $3.37 billion and considerably better than the previous quarter’s 2% gain.
Article
| Nov 4, 2024
Chart
| Dec 4, 2024
Source: The Harris Poll; Out of Home Advertising Association of America (OAAA)
Chart
| Dec 4, 2024
Source: The Harris Poll; Out of Home Advertising Association of America (OAAA)
Chart
| Dec 4, 2024
Source: The Harris Poll; Out of Home Advertising Association of America (OAAA)
Chart
| Dec 4, 2024
Source: The Harris Poll; Out of Home Advertising Association of America (OAAA)
Chart
| Dec 4, 2024
Source: The Harris Poll; Out of Home Advertising Association of America (OAAA)
Chart
| Dec 4, 2024
Source: The Harris Poll; Out of Home Advertising Association of America (OAAA)
The ’ second-biggest ad market rallied in 2023 thanks to ad buyers in China and investments in automation paying off.
Report
| Jan 12, 2024
Chart
| Dec 4, 2024
Source: Opendorse
Chart
| Aug 6, 2024
Source: Zogby Analytics; Feedvisor