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The retailer has solidified its No. 2 position among US OTT video services, keeping a comfortable lead over Hulu and narrowing the gap with market leader Netflix. It has done this by increasing its content and licensing investments by 28% in 2022 and by using Prime Video as an aggregator for subscriptions to other services.

Mediaocean acquires Innovid: $500 million deal merges platforms to challenge google in connected TV and global ad tech.

Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.

Our complete estimates for US TV ad spending and US CTV ad spending can be accessed via our website鈥檚 interactive forecast module. Despite a reduction in ad inventory, the market for TV and CTV ad spending will grow by billions. Spending on TV ads overall will resume growing in 2024.

US traditional TV ad spending will total $59 billion this year, falling to $45.32 billion by 2028, per our forecast. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

US traditional TV ad spending will total $59 billion this year, falling to $45.32 billion by 2028, per our forecast.

The integration will affect multiple regions, including the US, UK, Germany, and Austria, where Freevee content will migrate to Prime Video's "Watch for Free" section. According to Amazon's official statement, this restructuring aims to enhance user experience by offering a unified streaming destination.

After Amazon and Roku, video game consoles are the most popular CTV device in the US, per Comscore.

We forecast that Twitch will have 36.4 million users by the end of 2024, accounting for 10.6% of the US population. By the numbers:. Twitch hosts 85.6% of unique streaming channels, per Streamlabs, with 9.2 million unique channels on its platform in Q3. It also captures about 60% of global streaming watch time, showcasing a broad but less concentrated audience.

However, Netflix will still lead the race among all paid and free OTT services this year with 170.6 million US viewers. Amazon鈥檚 Freevee, which has gained buzz with its original show 鈥淛ury Duty,鈥� will experience double digit (10.5%) growth this year鈥攖he highest among the FAST platforms we track. To view our full FAST user forecast, including projections out to 2027, click here.

In 2023, an estimated one-quarter of US premium subscription video-on-demand (SVOD) customers are on ad-supported plans, according to Antenna. That percentage could easily rise to one-third within a year.

Temu has risen rapidly up the ranks of the most popular US online retailers. The platform launched in the US in September 2022 with a massive budget for advertising and promotions from parent PDD Holdings, which also owns Chinese ecommerce giant Pinduoduo. By May 2023, Temu鈥檚 US online traffic ranked it as the fourth-most-visited retailer, per Comscore data, after Amazon, Walmart, and eBay.

Netflix ad-supported tier hits 70 million users: Live sports and exclusive sponsorships boost subscriber growth and advertising revenues.

Streaming ad loads haven鈥檛 changed much lately. To a viewer accustomed to watching Netflix without ads, 9 minutes of ads per hour may seem like a lot. But that鈥檚 still much lower than linear TV, which has about 15 minutes of ads per hour.