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It's arguably a lot mightier for people who want to tap professional audiences and build their careers and educate people with professional videos, and there are going to be revenue opportunities that open up with the amount of money that's pouring into B2B video ads. So I think it makes sense for sure. Marcus Johnson:. Suzy, short form B2B video isn't about to take off. Make the case.

So obviously it sees a big potential in video advertising, but in order to really ramp that up it needs to persuade people to engage with the app and actually watch it rather than just having it on in the background. And we know that music videos on YouTube get millions and millions of views.

Basically what happens is if you, and on certain types of searches that you might do on the platform, video ads will pop up or promoted videos will pop up in the mix of other videos that you see that are paid for. So say you're searching for a new makeup technique, you might see lots of user generated videos, and then there's one from say, maybe I'm making this up, but e.l.f.

According to MAGNA Global, long form video ad spending will fall 5% this year, to short forms, plus four. So, negative five to short forms, plus four. And then, long form next year will be flat, and short form will grow 10% plus 10%. We're starting from a smaller base, but still, I think, maybe...

On today's episode, we discuss what the new normal looks like at Netflix, why its ad-supported tier isn't helping much, and what the first DVD ever mailed by the company was. "In Other News," we talk about Meta, TikTok, and YouTube facing off at this year's NewFronts and whether instant videos could be the next big AI development. Tune in to the discussion with our director of Briefings Jeremy Goldman.

So if the younger generation is watching less premium video ad-supported cable, whatever, and spending more time being entertained watching TikTok videos and Instagram Reels, what that means for ad-supported in general is that the opportunities to have longer video advertisements, whether it's on AVOD, cable or even pre-rolls and mid-rolls on YouTube, that is really diminishing as ad-supported diminishes