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Lessons from Walmart, Coca-Cola on what makes an engaging holiday ad. What the past few months of TikTok trends teach us about marketing to Gen Z. Methodology: Data is from the October 2023 ESW report titled "U.S. Holiday Shopping Report 2023." 890 US adults who planned to purchase holiday gifts this year were surveyed online during September 22-23, 2023.

Walmart, Amazon, Instacart make search enhancements. Brand approaches to budget-conscious customer acquisition. How data and creators help Michaels and Shutterstock grow. More Chart of the Day:. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save. 9/20 - Banking on traditional.

Walmart and Amazon look to boost shipping speeds. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. More Chart of the Day:. 8/8 - Saved by the bell. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube?

The retail holiday is a big deal for competitors, too, with Walmart, Target, and Best Buy all hosting rival events. But Amazon will capture almost 60% of US ecommerce sales that take place during Prime Day this week. Use this chart:. Determine how many of your customers shop with Prime. Prepare for future retail holidays, including other Amazon events. More like this:.

And last year, Walmart鈥攚hich bought telehealth company MeMD in 2021鈥攅ntered into a 10-year partnership with UnitedHealth Group.

Comfort with digital ads may also be driven by the popularity of ecommerce platforms like those of Amazon and Walmart, which are dotted with search and sponsored product ads. We expect spending on these and other retail media ads will increase by 20.5% this year. More like this:. 5 retail media networks worth watching.

Digitized cooler doors and TV walls in retailers like Best Buy and Walmart offer perhaps the most impactful examples of these surfaces. Read the full report. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

What it means: Over the past year, retailers like Amazon and Walmart have upgraded their logistics networks to ensure quicker deliveries. However, that鈥檚 not the most important thing to consumers. Amazon set the standard for free delivery, but it鈥檚 hard for smaller brands to keep up.

This is a fairly distant second to Walmart Inc. ($45.71 billion), which controls a larger share of the digital grocery business thanks to its click-and-collect success. Amazon鈥檚 limited physical footprint prevents it from competing with Walmart in this area. The core Amazon website drives the most grocery traffic, but integration is coming.

Tips to help retailers reach Gen Alpha, Gen Z, and beyond this holiday season. 4 analyst retail predictions about Cyber Five, retail media, and Walmart for the 2023 holiday season. US holiday ecommerce retail sales growth will return to double digits this year after slowing in 2022. Cost concerns are top of mind for this year鈥檚 holiday shoppers.

Amazon, Target, and Walmart. 9/15 - Creator creativity.

Walmart closes in on Amazon鈥檚 retail search lead as its ecommerce bets pay off. Yesterday鈥檚 Chart of the Day: Gen Z鈥檚 social stock. Methodology: Data is from an April 2023 Apptopia report as cited in company blog. Apptopia combines the analytics dashboards for over 125,000 apps with advanced models to estimate data for 7+ million apps worldwide. Apptopia is a mobile app analytics platform.

Walmart Connect exec dishes on retail media gains. Can social media and retail media be friends? If TikTok gets banned, where does brand ad spend go? Yesterday鈥檚 Chart of the Day: Click-and-forget.

While this could mean good news for mid-tier retailers like Macy鈥檚 or Kohl鈥檚, it may spell trouble for retailers that benefited from cost-conscious consumers trading down, like Walmart, Dollar General, or T.J.Maxx.

The ecommerce giant will generate $277.91 billion in US marketplace sales this year, representing 72.4% of total retail marketplace sales. eBay brings in 9.2% of total marketplace sales, with Walmart Inc. at 2.2%, Etsy at 2.0%, and Poshmark at 0.5%. But there鈥檚 something for everyone: Retailers don鈥檛 need to reach Amazon鈥檚 level of success to consider launching a marketplace.

Others, like Walmart ($3.16 billion), Instacart ($1.14 billion), and eBay ($0.45 billion), are carving out their own places within the channel. Those are just a fraction of the RMNs advertisers have to choose from. As the channel grows, retailers beyond consumer packaged goods are getting involved, from department stores to delivery companies.

The company teamed up with Walmart last year on a holiday livestream shopping show where viewers could make purchases in real time. Why we care: We forecast Peacock will generate $1.05 billion in ad revenues this year, lagging behind Hulu鈥檚 $4.15 billion. While we don鈥檛 think Peacock will catch up to Hulu any time soon, experimenting with shoppable media formats may help it close the gap. 3. Meta.

Within the last month, Walmart offloaded Bonobos and Eloquii, the last of the D2C brands under its banner. Our view: To succeed alongside established brands, D2C companies need to think beyond selling just online or just in-store. 鈥淲hat leads to a successful business is having multiple ways to sell your product and finding the right partners to help you do it,鈥� said our analyst Suzy Davidkhanian.

CashPass鈥� launch partners include Walmart, eBay, Ticketmaster, and Uber. Upgraded Venmo Business profiles. The change will help small businesses improve their discovery by adding subscribe options, profile rankings, and the ability to offer promotions in their profiles. This could help consumers find local small businesses endorsed by their networks.

鈥淎nother looming source of competition are retail media networks, where advertisers can reach buyers directly鈥� via Amazon, Walmart, and Instacart, she notes. These businesses represent the third wave of digital advertising after search and social media, and are increasingly vying for the same ad dollars Meta is trying to attract.

Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. Methodology: Data is from the July 2023 SurveyMonkey report titled "State of Retail Report." 2,000 US adults ages 18+ were surveyed online during May 2023.

Amazon, Target, and Walmart. 9/15 - Creator creativity. 9/14 - The fastest-growing industries by digital ad spending. 9/13 - Calling on mcommerce. Note: Credit card and loan accounts are excluded. Methodology: Estimates are based on the analysis of data from respective bank corporate disclosures, estimates from other research firms, historical trends, GDP trends, and macro-level economic conditions.

Walmart鈥檚 strengths lie in grocery, retail media, but fulfillment spells an opportunity. 3 ways retailers like Walmart, Target, and Costco use private label to keep costs down, build brand loyalty. TikTok bets big on livestream commerce, aims for $20B in global sales. How Ikea innovates to keep up with an expanding ecommerce market.

Brands benefit from ad-supported CTV inventory powered by retail media networks like Amazon Ads and Walmart Connect. Knowing how to efficiently reach the right shoppers with these high-impact ads鈥攁nd subsequently retarget them with digital ads鈥攃an produce outsize gains in holiday conversions. Expand buy now, pay later (BNPL) to physical stores.

So as you see people who are Walmart customers at the grocery store move online, they're probably more inclined to take advantage of the delivery offerings that Walmart has rather than place the orders online and then go back to the store to pick them up. Sara Lebow:. It's interesting that you bring up Walmart because that leads me to a chicken or the egg question.