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While Zara鈥攍ike Mango鈥攊s better insulated from headwinds given its focus on attracting more affluent shoppers and diversified manufacturing base, it will still face a difficult environment for discretionary spending, as trade wars and economic fears push consumers to focus on necessities.

A $750 billion drop in market value reveals investor unease, with tariffs and recession worries putting pressure on consumer spending, marketing budgets, and tech margins.

"Media saturation is here," said our analyst Ethan Cramer-Flood in a new episode of "Behind the Numbers," describing a fundamental shift in how Americans consume content. "We have always been able to count on Americans spending an ever-increasing amount of their day with media鈥� We're basically saying that this is now coming to an end."

Meta鈥檚 EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules

However, we don't yet provide a Western Europe ad revenue forecast for TikTok. As such, we have cited throughout this report the company's reported revenues for the EU. Although this doesn't provide a fully accurate parallel with user numbers, it does at least provide a general idea of the direction of travel for advertising revenues in the region. Advertising is no longer the only choice though.

Streaming investments drive Paramount鈥檚 layoffs: the company struggles to balance growing debt with declining traditional TV ad revenues.

9% of Amazon shoppers plan to participate in retailer boycott: The spending blackout is unlikely to stick as Amazon鈥檚 convenience makes it indispensable to shoppers.

Domestic travel demand weakened considerably in Q1: Government spending cuts, safety fears, and macroeconomic concerns dragged down both leisure and corporate travel.

Revenues reached $3.89 billion, up 0.5% YoY, despite last year鈥檚 extra week skewing comparisons. Comparable sales surged 6.4% YoY, more than double what analysts anticipated. Our take: The current uncertainty is making it tough for retailers to plan ahead.

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

Gaming offers a long runway of opportunity for advertisers. In 2025, US digital gamers will spend nearly as much time playing as social network users spend on social platforms each day (1 hour, 48 minutes versus 1 hour, 51 minutes, respectively). But at $8.76 billion, US gaming ad revenues will account for just a fraction of the $102.66 billion that social networks garner in ad spending.

Advertisers and tech vendors look to capitalize on CTV鈥檚 growing importance in digital advertising.

LinkedIn Connected TV (CTV) and Thought Leader Ads support B2B video. LinkedIn recently introduced LinkedIn CTV ads to help marketers reach decision-makers where they鈥檙e consuming content. LinkedIn enhanced its Thought Leader Ads so advertisers can sponsor content, including posts with videos, further expanding the ways marketers can reach target audiences.

A post-Trump decline in political news engagement has shrunk the subscriber base and revenues for many outlets. Advertising revenues face pressure from ad tech policy changes and brand safety concerns. Even as newsrooms have downsized, content production costs continue rising amid economic uncertainty. In response, many publishers are exploring revenue diversification:.

Amazon will begin selling its ad tech to third-party retailers: The new Amazon Retail Ad Service will give companies access to the retailer鈥檚 advanced targeting and sizable advertiser network.

鈥淸Amazon is in some cases] making it clear they want that ad revenue more than they want to sell that product,鈥� said our analyst Arielle Feger. The move will help Amazon retain its forecasted 76.2% US retail media share this year. 7. Reformation. Reformation鈥檚 new ad campaign featured "Saturday Night Live" alum Pete Davidson as the 鈥淥fficial Boyfriend鈥� of the apparel brand.