蘑菇AV

Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.

Three-quarters of retailers are looking to reduce friction by transitioning away from traditional point-of-sale (POS) systems to eliminate lines, which could get rid of a major pain point for shoppers.

As retail media grows, it is changing. At the moment, search remains retail media鈥檚 bread and butter and sales ads are the best awareness drivers. In the future, in-store media and shoppable video ads may take on a bigger role. But no matter how ad formats change, one thing is for certain: Measurement will be key for retail media鈥檚 continued growth.

TikTok aggressively courts sellers: The company aims to grow its social commerce sales by offering merchants free listings and shipping, along with zero commissions.

Retailers, advertisers, and customers are at odds when it comes to retail search experiences. Retailers are looking to expand ad revenues. Advertisers need the ability to drive product sales by expanding visibility through keyword use and placements. And consumers don鈥檛 want the hassle of sifting through sponsored items that aren鈥檛 relevant to them.

With third-party data signals dwindling, advertisers are swarming around the first-party consumer data and closed-loop attribution offered by retailers like Amazon and Walmart. Major publishers are betting on direct sales.Those with premium content, like Bloomberg, are opting to take their inventory off the open exchange.

Amazon and Boots lead sales, but beauty specialists are appealing to younger generations. Amazon dominates online beauty spend in the UK. The ecommerce giant has a 35.1% value share of online beauty sales, according to April 2023 data from NIQ鈥檚 Foxintelligence. However, pure-play generalists like Amazon have a lower share of spend among Gen Z and millennials than older generations, per NIQ.

Instacart launches new ad formats to help CPGs drive impulse purchases: The delivery platform will roll out shoppable recipes, occasions, and bundles to facilitate discovery and boost brand engagement.

惭肠顿辞苍补濒诲鈥檚 sales fell for the first time since 2020: The company鈥檚 overreliance on price hikes led it to lose its 鈥渧alue leadership鈥� positioning. Reestablishing that role is the key to its turnaround.

US travel sales will approach $368 billion by 2028. To act on this opportunity, brands and travel industry professionals need to understand online travel research trends and shopper behaviors.鈥�

Albertsons鈥� same-store sales rose 1.4% in Q1: The grocer expects headwinds due to the confluence of rising labor costs, declining margins, and the cycling of food inflation.

Gen Z will push US mcommerce toward the tipping point for online sales. Walmart and Amazon look to boost shipping speeds. How retailers like Sephora, Nike, and Amazon bridge the digital-physical gap. More Chart of the Day:. 8/8 - Saved by the bell. 8/7 - Generation AI. 8/4 - Programmatic video keeps growing. 8/3 - SVOD success. 8/2 - Meta over YouTube?

PepsiCo and Conagra temper outlooks as they struggle with consumers鈥� shrinkflation concerns: Sales volumes for both companies fell as private labels capture record dollar and unit share.

Kroger leans into value: The grocer is hosting a big sale about a month before a crucial court hearing on its proposed merger with Albertsons.

Price is right: Deals will come early this year, as Amazon and other retailers hold sales events to lure shoppers in with attractive discounts. Global discount rates will rise to 19% in October and peak at 29% during Cyber Week (the seven-day period including Thanksgiving, Black Friday, and Cyber Monday), according to Salesforce.

That鈥檚 one reason why Amazon and Walmart are ramping up their efforts to speed up last-mile fulfillment; Amazon noted that it sees an increase in sales, order frequency, and the types of items purchased in areas where it offers faster delivery.

Target is leaning on price cuts and its thriving private label business to win shoppers over, alongside promotional events like its upcoming Target Circle Week sale and a revamped membership program.

TikTok鈥檚 latest strategy to boost social commerce sales relies on AI: The social platform is testing a feature that automatically links users to TikTok Shop without creator input.

US retail sales soar past our prepandemic forecast: 2024 sales will be 18% higher than we thought in February 2020 as consumers鈥� resilience shows no signs of slowing.