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We found that industries with a tie-in to the season鈥攖hink apparel, home and garden, and recreation鈥攕aw notable year-over-year growth. When comparing these advertisers鈥� performance between June 1, 2023, and Labor Day 2023 to the same period in 2022, we found that average revenue increased by 41.8% and average return on ad spend by 33.5%, in addition to other key metrics.

Even secondhand sellers are using the tactic to offload unwanted items: The number of clothing items marked as 鈥渘ew with tags鈥� and 鈥渇inal sale鈥� on Poshmark is up 61% since 2022, per The Wall Street Journal. An industry-wide challenge: Shoppers will return $211.76 billion worth of online purchases this year, 4.2% more than in 2022 per our US Retail Ecommerce Return Volume forecast.

Ad interest categories (like apparel and accessories, apps, and baby, beauty, and personal care). Video interactions (to find out if your audience has watched, liked, commented on, or shared video on specific categories like entertainment or auto and vehicles). Creator interactions (to find out if your audience follows different creator categories).

鈥淎 lot of us are super into buying vintage, secondhand 肠濒辞迟丑颈苍驳,鈥� said Fay Shuai, a student at the University of Pennsylvania. 鈥淚t鈥檚 a fabulous business model because you鈥檙e making money off of clothing that already exists and you鈥檙e cycling it through and each generation that encounters it is going to find some sort of newness in it.鈥�. 2. They don鈥檛 mind brands on social media鈥攁s long as they behave.

Nike is collaborating with the jeweler on a co-branded pair of Air Force 1 sneakers featuring a robin鈥檚 egg blue swoosh and silver shoe accessories. 4. Temu. Why we picked it: Temu鈥檚 explosive growth. In the four months leading up to December 2022, Chinese online marketplace Temu experienced 鈥渧irtually unprecedented growth in traffic,鈥� said our analyst Andrew Lipsman.

I think that's why ThredUp's business model with the kits where you mail them in, they take all the hassle of selling in the peer-to-peer fashion out of the equation, because you just put your stuff in a box and send it off and ThredUp takes care of it. Of course, for ThredUp to take care of it is, as Sarah mentioned, an expensive and time-consuming process.

Afterpay鈥檚 top item categories after fashion and beauty included home and garden, arts and entertainment, office supplies, and electronics. What鈥檚 driving demand? Consumers are turning to BNPL to help mitigate financial pressures this holiday season. Among BNPL users, 40% use the payment method primarily to help them budget and manage money, per a survey from Afterpay.

The platform launched with personal finance content on credit cards, banking, loans, insurance, and investing, but Time hopes to expand into other ecommerce categories, including home, consumer tech, travel, and fashion. As this is Time鈥檚 first venture into ecommerce, it鈥檚 smart to leverage its established reputation as a publisher into the product recommendation space.

Stitch Fix: The AI-driven fashion company announced plans to cut 20% of its salaried staff. ByteDance: Despite news of TikTok鈥檚 owner hiring for open roles, it has also enacted layoffs for 10% of its staff. Intel: The chip giant plans to cut about 200 employees at two of its California campuses early this year.

Home and garden had the highest OR with 41.6%, followed by sporting goods and apparel and accessories (41.3%), food and beverage (40.9%), specialty goods (40.6%), toys and hobbies (40.5%), and jewelry (40.2%). Automotive, electronics, hardware and home improvement, health and beauty, mass merchant, and office supplies were all just below 40%.

Gen Z-oriented fashion brand Cider sold over 100,000 items on the platform, with a two-piece knit dress accounting for roughly a third (over 34,000 units) of those sales due to a handful of viral videos featuring the product that have been viewed over 80 million times.

Bonobos generated roughly $200 million in revenues last year, with margins around 60 percent, per Business of Fashion. The brand鈥檚 sales are expected to continue growing by double digits, and give Express a needed income and cash flow boost.

Apple is working on an iPad docking accessory that will enable users to turn the device into a smart home device. That鈥檚 like what Google is doing to the Pixel with its new charging base that allows the tablet to double as a smart screen. What鈥檚 next: Companies are embracing media partners. As more companies release Matter-enabled devices, the ecosystem will become than the individual device.

This fashion ecommerce retailer specializes in apparel, footwear, and accessory items for men, women, and children, operating in Argentina, Brazil, Chile, and Colombia. Grupo 脡xito. Grupo 脡xito is a food retail platform in South America with a presence in Colombia through its 脡xito, Carulla, Super Inter, Surtimax, Surtimayorista, and Viva brands.

The stat: Nike remains the No. 1 brand for teens in both apparel and footwear. Ugg broke into the top 10 favorite footwear brands, ranked at No. 7, while Crocs and Hey Dude both gained around 25 basis points of share YoY. Our view: 2023 could be a make-or-break year for Nike, according to our analyst Rachel Wolff, as it faces competition from affordable brands and new players.

For example, Uber served ads for Lacoste tennis apparel to riders traveling to and from the US Open, the company told The Wall Street Journal. Instacart uses generative AI to predict what shoppers are cooking based on the items they add to their baskets, enabling it to make product recommendations, some of which may be sponsored.

Adobe reported record-high levels of online discounting with the biggest impacts on toys, consumer electronics, and apparel. Promotions were spread over an extended holiday calendar. Amazon鈥檚 second Prime Day-style sale in October spurred other major retailers to launch competing events around the same time.

Demand for athleisure will continue to fall as the return to offices and in-person events call for more formal modes of clothing. Sales of plant-based meat products will stagnate鈥攐r perhaps even fall鈥攁s adoption plateaus and consumers decide against switching to a pricier protein in the face of double-digit grocery inflation.

Conversely, Instagram's grid layout and emphasis on high-quality visuals make it an ideal platform for industries such as Consumer, Shopper, and Retail, as well as Beauty and Fashion, which benefit from a visually cohesive feed. Finance, on the other hand, ranks higher on Instagram due to the platform's ability to deliver educational content effectively with carousel posts and detailed infographics.

The retailer is timing its promotions to coincide with occasions like July 4th and the back-to-school season, stocking up on popular products like Nike shoes, Uggs, and pickleball equipment, as well as rolling out a loyalty program to offer perks to repeat customers.

A simple way to think about this is a toy company versus an adult clothing company: the content these two brands would be okay with their ads appearing next to will probably be quite different. Meta wants to empower brands to craft the most suitable environment for people to see their ads. Meta has consistently worked to advance brand suitability by partnering with third-party industry leaders.

Sales of fashion and leather goods in China grew by double digits in Q1, CFO Jean-Jacques Guiony said on the company鈥檚 earnings call, making LVMH 鈥渆xtremely optimistic鈥� about its growth prospects in the region this year. Likewise, Prada Group CEO Andrea Guerra noted that China is again 鈥渁n engine of growth,鈥� a sentiment echoed by Brunello Cucinelli and Canada Goose.

Maxx, Marshalls, Burlington, and Ross Dress for Less received more foot traffic than their non-off-price apparel counterparts, according to Placer.ai. In addition, TJX reported higher-than-expected Q1 earnings and plans to continue capitalizing on price-sensitive shoppers with another 1,300 new stores in the US, Canada, Europe, and Australia. Listen to the full episode.

On Instagram, the most popular search category is fashion brands (12%). Facebook users frequently search for news and current affairs and recipes and meal ideas. Mobile matters: One-third of respondents access the internet only on their cellphones; this trend is stronger among millennials (39%) and Gen Z (40%).