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More like this:. 5 key stats on TikTok Shop: Gen Z, off-price shopping, and fast fashion. Social media and streaming apps drive rapid growth in video ads. Should you be using TikTok for B2B marketing? Extending OOH campaign reach through social media traffic.

From cooking recipes, favored 29% more by Gen Z than millennials, to music, DIY ideas, fashion, and more, TikTok caters to a diverse set of interests. This versatility makes it a one-stop destination for users seeking various types of information. The study emphasizes video tutorials as the top choice for 62% of TikTok users, with 39% and 38% favoring reviews and personal anecdotes, respectively.

Explore ways to boost traffic across lower-trafficked retailers like fast-fashion or bookstores. Emphasize the importance of value during back-to-school season. More like this:. 5 key stats on back-to-school 2024 for retailers: Location, timing, and pricing. Back-to-school retail spending slips after record high.

The big takeaway: While it helps that lululemon, On, and Hoka cater to a more affluent consumer base, they have also successfully managed to carve out reputations for both fashion and performance, enabling them to stay top-of-mind with consumers.

Survey says: Instagram surveyed Gen Zers around the world, finding that sustainable fashion choices, self-improvement, and activism will be top of mind for this generation next year. Instagram鈥檚 report also played up the importance of messaging, noting that Gen Z sends DMs to connect with others鈥攁nd that the majority have DMed a celebrity.

Key stat: The top three categories offering Prime Day discounts were clothing, computer and electronics, and home and garden, according to RetailMeNot. What it means: Home furnishings retail sales will increase 1.7% in the US this year, the smallest growth of any other category we track, according to our July 2024 forecast.

To cash in, retailers like Walmart, Target, and Kroger are expanding their private label lines across categories like food and beverage, household essentials, and apparel. Here are five key stats on why, where consumers are shopping for private label brands, and how retailers can benefit. 1. Private label sales are on the rise.

Physical stores have more influence than any single digital channel in driving fashion discovery. How consumers find new brands and products on social media, marketplaces, and brick-and-mortar retail in 5 charts. Note: Data was provided to 蘑菇AV by ESW. Methodology: Data is from an April 2024 ESW survey. 18,679 adults 18+ worldwide were surveyed online during October 31-November 14, 2023.

Teens use YouTube on a daily basis more than TikTok. 60% of TikTok users would jump to Reels following a ban. 5 key stats on TikTok Shop: Gen Z, off-price shopping, and fast fashion. Guide to TikTok for social media marketing and commerce.

Clothing, groceries, and beauty products are popular digital purchases. How seamless payments, social commerce, and loyalty apps are driving mcommerce growth. A previous version of this story noted unique visitors. The chart shows visitors.

Methodology: Data is from the January 2024 Ebbo report titled "2024 Apparel Loyalty Data Survey." 1,158 US adults ages 18+ were surveyed online during October 2023. Ebbo is a loyalty membership provider.

Additionally, 200 US senior-level executives from apparel and footwear merchants with revenues of $500 million or more were surveyed during August 2023.

The news: Sephora will begin selling beauty products through Zappos, per Business of Fashion, the latest in a series of partnerships the beauty retailer has inked to help grow its reach and sales.

Fashion brand Revolve used AI to design a series of collections, while Sephora debuted a tool that allows shoppers to upload a photo of an item鈥攍ike jewelry鈥攁nd recommends makeup shades and products that match it.

While we could see a number of shoe companies dropping a limited-edition Minion shoe, Vans may be the one to actually go through with it. Owned by VF Corporation, Vans lost its cultural relevance years ago and hasn鈥檛 quite figured out how to bring it back. But teaming up with a big movie franchise could help the brand introduce a whole new generation to Vans sneakers.

Apparel company Free People teamed up with Bambuser to offer a livestream shopping experience. The livestream episodes ranged from 15 to 30 minutes and featured both internal employees and external partners like influencers and celebrities.

While Shein and TikTok converted this early attraction into ongoing relationships with its users, Wish.com has flamed out in spectacular fashion. Temu has taken just a few months to grab a lot of traffic, but converting these visitors into loyal users may prove challenging without a steady support of paid ad spend. Temu is keying on its mobile app for loyalty.

In part, that reflects the sector鈥檚 leadership in the loyalty space: 90% of UK loyalty users are signed up to a supermarket program, versus 29% for clothing and shoes and 22% for cosmetics, per a November 2022 survey by Software Advice. UK consumers are already turning to loyalty programs to save money.

Social, resale, and beauty: 3 things buoying a slowing luxury retail market. 5 charts on Gen Z鈥檚 shopping habits across beauty, apparel, and more. Amazon is a channel beauty brands can鈥檛 ignore. Methodology: Data is from the May 2024 Ipsos report titled "What the Future: Shopping." 1,120 US adults ages 18+ were surveyed online during March 19-20, 2024.

Luxury fashion brand Telfar has leveraged that same FOMO factor in a very literal sense with livestreams that offer exclusive access to certain products. The brand already releases bags via 鈥渄rops,鈥� where consumers need to be in the know. With smaller 鈥渄rips,鈥� Telfar has leveraged its linear TV channel to push bags only available to viewers who are actively watching.

Similarly, companies are having a difficult time knocking Nike off its perch as teens鈥� favorite footwear and apparel brand, although lululemon athletica and buzzy sneaker brands On Running and Hoka are making inroads, especially among wealthier shoppers. And as in the broader market, teen beauty spending is proving resilient.

Beyond the chart: So long as it continues operating within the US in much the same fashion, TikTok will pass the 1 billion milestone in global monthly users in 2025, per our estimates, which exclude fake, duplicate, or business accounts by drawing primarily from consumer survey data. The US will account for more than 110 million of those users.

Shein seeks expansion beyond its brand鈥檚 fast-fashion dominance. Shein is betting future growth will come from partnerships with more brands, such as its recent investment in Forever 21 to design, produce, and sell apparel for the label. The deal will also bring Shein goods into Forever 21 stores, yielding an advantage over its online-only competition.

Other top categories include apparel and accessories; furniture and home furnishings; books, music, and video; and health and personal care. 2. Third-party marketplace sales generate over half of Amazon鈥檚 total sales. Third-party marketplace ecommerce sales will grow faster than overall online sales in the US, according to our US Retail Ecommerce Marketplaces Forecast 2023 report.

This is especially true for beauty and personal care; clothing, shoes, and jewelry; and home and kitchen brands, the leading categories that US adults purchased after seeing products promoted by influencers, per a July 2023 Feedvisor survey. The bottom line: Search and display will remain valuable retail media formats for the foreseeable future.