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Generative AI (genAI) is fundamentally changing how consumers shop online, potentially eliminating the "treasure hunt" experience that drives impulse purchases and changing how marketers push products.

It supports multiple layers of video, text, and audio, as well as more advanced transitions than TikTok alone. CapCut also offers high-quality exports that do not have a watermark, making it a useful tool for videos to be posted on LinkedIn, Reels, or YouTube Shorts. Edits is Instagram鈥檚 upcoming answer to CapCut. It's a standalone video-editing app the platform will release at the end of March.

As the world's largest toy company, LEGO has built a retail empire that outpaces competitors Mattel and Hasbro combined through a sophisticated, centered multichannel strategy.

AI TVs will also offer enhanced accessibility features, including AI-based Voice Removal with Audio Subtitles, a feature for the visually impaired. Samsung says the new feature "will analyze subtitles, isolate voices, and adjust audio playback speed for a seamless experience.".

In today's episode, we discuss when big tech's AI investments will pay off, the many ways AI is overrated, and how likely it is that we are heading towards an AI bubble. Tune into the discussion with host Marcus Johnson, and analysts Grace Harmon and Gadjo Sevilla.

Category leaders go beyond traditional data, using consumer intelligence to predict behavior rather than just react. By tapping into unconventional insights like culture, entertainment, and social trends, brands can build more dynamic, human-centric strategies.

Trump鈥檚 tariff reprieve exacerbates uncertainty: The stop-and-start nature to the administration鈥檚 economic policy keeps retailers鈥攁nd consumers鈥攐n edge.

Netflix remains a revenue leader in the streaming space, however tariff concerns and tightening budgets for both consumers and advertisers have increased the pressure across all providers to stand out.

Women's sports viewership continues its upward trajectory with the NCAA women's basketball championship game drawing over 8 million viewers and peaking at 9.8 million, per ESPN ratings. While that figure is down over 2024鈥檚 18.5 million, it represents a longer trend of sustained growth in women鈥檚 sports viewership. This phenomenon can no longer be attributed to one single star athlete鈥擟aitlin Clark鈥攂ut to an overall increase in women鈥檚 sports popularity.

With TikTok facing potential US ban uncertainties, the platform's successful shopping integration has created both challenges and opportunities in the social commerce landscape. "TikTok really showed how social commerce can work in a new way in the US," our analyst Sky Canaves said on a recent episode of 鈥淏ehind the Numbers: Reimagining Retail.鈥�

Social networks and emerging channels such as retail media, connected TV, and digital audio will drive B2B鈥檚 digital marketing push. B2B digital ad spending is concentrated in the US and China, but China鈥檚 share is ticking down. B2B marketers in the US will spend $18.34 billion on digital advertising this year, and in China the figure will be roughly $7 billion.

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major digital audio companies; historical trends; internet and mobile adoption trends; and demographic adoption trends.

"Things like social media, things like digital gaming, things like digital audio instead of going up, up, up, they're flatlining and they're even starting to go down.". Netflix's first-ever decline. "Netflix last year suffered its first-ever decline in average daily time spent with it by its own users," said Cramer-Flood.

Subscription OTT streaming is one of only a few media categories still seeing meaningful time spent growth in the US. The major platforms are heading in different directions, however.

Hint: It鈥檚 not an audio platform. Yesterday鈥檚 Chart of the Day: Man vs. ChatGPT.

Stepfun has multiple well-ranked foundational AI models in language, visual, video, audio, and multimodal systems. It is also one of the few companies focusing on building artificial general intelligence (AGI). ModelBest is leaning into efficiency and embracing small language models. Its MiniCPM series is developed for on-device, real-time processing that cuts costs and improves privacy.

As more retailers recognize the value of leveraging their first-party data, the global retail media market will continue to expand and innovate. While the US leads the charge with $45.15 billion in spending this year, according to our forecast, other regions are showing similar patterns. In fact, Latin America is only four to five years behind the US, said our analyst Matteo Ceurvels on our 鈥淏ehind the Numbers: Around the World鈥� podcast.

鈥淭here's huge interest in audio because it lets you reach a new audience,鈥� INMA's Verma said. Verma also pointed to Nikkei Asia, which has used genAI to expand the size of its paying audience. It offers a $30 monthly subscription fee for access to 1,000 daily stories鈥攖oo high a price and too broad an offer for many light users.

President Donald Trump鈥檚 shifting stance on tariffs has created a volatile environment for both consumers and retailers. With some Chinese goods facing tariffs as high as 245% and a blanket 10% on most imports, the market is seeing rapid shifts in consumer behavior, supply chains, and strategic planning.

While companies like Bee AI emphasize data privacy and security measures, the normalization of constant audio monitoring raises questions about consumers鈥� comfort with constant AI surveillance. Striking the right form factor remains a challenge.

It shared its blueprint to extend its reach via expanded placements on the Lowe's app, alongside four new channels launching this year: email, in-store audio, paid search, and direct mail for install services.

But attention metrics can measure tangible factors like time spent on creative, gaze tracking, and audio engagement, offering a richer understanding of ad performance.