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But the other side of it, which I think is probably the bigger piece, is this sort of expanded consideration set that Gen Z shoppers are more likely to be in the store looking up ratings and reviews, getting more detailed product descriptions, seeing if they can get a better deal on the product by going on Amazon or another e-commerce channel.

On today's podcast episode, we discuss the most important retail trends we're watching in 2024: How retailers will try to compete less with Amazon online, how China's influence will shake up online shopping in the US, and buying retail media networks. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analysts Sky Canaves and Blake Droesch.

Well, currently, "Shoppers browse on social commerce sites but shy away from purchasing," writes Zachary Russell of Chain Store Age. He points to a new survey from e-commerce software as a service company AfterShip and Ipsos showing that three in four folks browse social commerce platforms for products, but go on to buy through a retailer's website.

Lifestyle, fashion, and beauty are still the top creator categories. But these are broad sectors that overlap with many other industries, including travel, health, entertainment, food/drink, and art. B2B and sports are two fast-growing areas for creators. A new policy now allows college athletes to be compensated for their name, image, and likeness (NIL).

One of the examples he points to is personal care company, Dove, in April saying one of the biggest threats to the representation of real beauty is AI. They're celebrating their 20th anniversary of its Campaign for Real Beauty, a marketing effort to showcase all women with no digital retouching, marking the occasion by committing to never use AI to represent real women. Evelyn, I'll come to you first.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to examine what impact global economic turbulence is having on retail and ecommerce in different markets.

I can't tell if this is a good or bad thing about Amazon's business, and it's probably both, but the fact that it's advertising business is right now so incredibly tied to e-commerce sales means that when e-commerce sales are growing, retail media dollars are going to go up for them.

So they're always looking for as much of a one-stop shop as they can in terms of one vendor, one dashboard, one understanding of methodology. And so we know that it's really important for them to have that holistic view from us as their brand lift measurement partner. Paul Verna:. Yeah, I know ad measurement is a huge topic for us.

In 2005, our eCommerce business, non-inflation adjusted, was bigger than Warby Parker is today. There's plenty of legacy brands that had very sizable eCommerce businesses 10, 15 years ago. But I think some of the issues around their real estate strategies, some of their issues about attracting younger customers are bigger.

Maya Poll who focuses on disability awareness, advocacy and beauty content saying, "When I started accepting sponsorships, I feared I would lose the legitimacy and value behind what I was saying." So that still holds true regardless of what you call the job. And then number three, the gender pay gap also lives here. No surprises I'm sure.

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.

One, YouTube's rolling out a feature that lets creators make a shopping button appear at relevant points in their videos. Think about demonstrating a beauty product. YouTube's test in the US apparently drove folks who saw the timestamps to click on tagged products about twice as often.

And I mean, TikTok with TikTok Shop, basically what they're doing is making pretty much all of TikTok shoppable. Right?

Best place to go for beauty in Finland. Talk to us. Jasmine Enberg:. I'm biased, but I will say the Archipelago, right in the southwest. But I also go there a lot, so that's probably ... Marcus Johnson:. That's the correct answer. Well played. Today's real topic: everything going on with the TikTok ban. So in today's episode, we'll first cover the TikTok ban, in the lead.

Yes, so the simple reality is that the thing that kind of drove retail media to grow really quickly and its offering was the preexisting relationships between advertisers and retailers via trade dollars and shopper marketing.

The first one is low hanging fruit, and that's e-commerce. So I started covering e-commerce around like 2009, I think, and their website takes me right back to 2009. It really has not changed much. Their app is a little bit better, which they have been focusing on.

Maybe you'll start seeing those chatbots appear more on e-commerce platforms and social media. And when customers start getting used to using those there and see the value, they're going to start asking themselves, "Well, it's making it a lot easier for me to shop online. Why isn't this helping me with my banking services?".

I mean, we're dealing with sick patients here, not overly aggressive shoppers who rack up thousands and thousands of dollars of bad credit. So I'm glad that there are people, important people and influential people looking at this because sick patients should not be saddled with such significant medical debt. Marcus Johnson:.

Well, I think it has taken on more resonance in this post pandemic period that we're in where e-commerce accelerated, more people were shopping at home, they lost the experiences of the stores and for some people they really miss the store experience. So now they want to get back to stores, but they want to have great experiences in stores.

Those types of rewards, that's like free shipping now sort of in e-commerce. So it's thinking about different ways to add value and in today's economy that value is really around cost savings. Sara Lebow:. The keeping coming back really stands out to me.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what's most important this back-to-school season, how much Amazon Prime Day might have stretched out the shopping period, and where coolness comes from. Then, for "Pop-Up Rankings," we rank the things you need to do to be better than OK and in an OK market. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.