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This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here鈥檚 how each company is leaning into commerce to diversify revenue streams.

Successful creator campaigns on TikTok rely on partnering with creators who align well with the brand and consistently show love for its products. In 2024, US influencer marketing spend on TikTok is projected to reach $1.403 billion, per 蘑菇AV鈥檚 forecast. Brands that take a genuine approach to collaborating with creators ensure credibility, are more likely to connect with followers, and inspire purchases.

Darden expects consumers to keep splurging on restaurant meals despite uncertainty: But dining out could be one of the first indulgences to go once tariff-related price hikes take effect.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

Digital cooler screens brightly display the products inside while also giving advertisers more real estate to promote discounts, product features, or other brand messaging. Put it into action: Following a successful three-year test, Kroger just recently expanded its partnership with grocery tech media company Cooler Screens, bringing its digital cooler screens to 500 stores across the US.

Loyalty programs are back in the spotlight in Western Europe as consumers seek savings and brands look to boost revenues and gather first-party data.

They continue to be a really interesting retail media player to watch, and that's something that we're paying attention to because it is more profitable if you can basically sell ads and if you can diversify your business. That's something that I think is very interesting.

By doubling its digital ad investment last year, Pre Brands achieved a 17x return on ad spend across digital channels, according to Schumacher.

Amazon Fresh doubles down on affordability as shoppers focus on cost: The retailer will roll out Prime-exclusive discounts on over 3,000 products and a new private label as it tries to narrow the gap with Walmart.

The CPG company is offering discounts of as much as 30% off to livestream shoppers. Our take: Brands embracing platforms like Douyin illustrates the competitive pressures facing Chinese ecommerce incumbents Alibaba and JD.com鈥攁s well as retailers like Pinduoduo.

As AR and VR revolutionize advertising, proactive marketers, retailers, and content creators must navigate an evolving landscape to captivate audiences. Tech advances and changing adoption in 2024 will present new opportunities and challenges for advertisers. Key Question: How should advertisers capitalize on the robust growth in immersive technologies?

For example, serving a customer an ad for chicken soup on a rainy day, or a guacamole recipe ahead of the Super Bowl. 4. Store displays are declining, but in-store retail media is on the rise.

US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

More Chart of the Day:. 7/27 - Ad channel choices. 7/26 - CTV鈥檚 $15B boost. 7/25 - Retail top 10. 7/24 - Peak TV. 7/21 - Threads count. Methodology: Data is from the June 2023 Wunderman Thompson report titled "The Future Shopper Report: 2023." 31,647 digital shoppers worldwide who shop online at least once a month were surveyed online by Censuswide during April 6-20, 2023.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

The rise of in-store retail media鈥攖hrough the digitization of surfaces in physical retail鈥攚ill transform the store experience, the financial fortunes of retailers, and the advertising opportunities for brands.

This will help ensure that investing in influencer marketing is an efficient use of their slowing ad budgets. Payment brands need to take influencer marketing seriously. Influencer marketing has reached financial services. Nearly 83% of US marketers will use influencer marketing this year, per our forecast, with spend reaching $8.14 billion.

That's why there's a lot of data that shows that consumers don't actually mind the ads. They find when you think about this retail media world, that they actually find it helpful to get to what they need faster. (22:16):. When I think about GenAI and where the ads will sit, I think privacy is an issue. Risk is an issue.

Digital engagement, spending, and advertising are all very different. Most of the high-engagement countries would fall into the category of 鈥渆arly stage鈥� when it comes to areas like ecommerce. And even digital spending by consumers and marketers doesn鈥檛 always go hand in hand. Countries like China, the UK, and the US all see high penetration of both ecommerce and online advertising.

At issue are misleading product claims, deceitful references to clinical trial results in advertising, and deceptive allusions to FDA approvals, as if compounded versions of GLP-1 drugs were themselves FDA-approved.

Senior manager and above brand and retailers surveyed were from companies with annual revenue of $100 million or above (including online revenue of $10 million or above) that have invested in immersive experiences from fashion (n=61), home (n=41), CPG/FMCG (n=41) or beauty (n=7) sector. The results have a margin of error of +/-10%. Obsess is an experiential e-commerce platform.