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鈥淎 lot of CPG [consumer packaged goods] companies, specifically, [we] don鈥檛 have transactional data at our fingertips. We don鈥檛 have a lot of D2C specifically with our brands,鈥� said Han. That means brands like Nestl茅 need to ask RMNs if they have measurement solutions that account for in-store purchases, so brands can understand how online ads contribute to in-store sales and vice versa.

That feature surfaces relevant ads alongside organic search results when advertisers opt into it. TikTok doesn鈥檛 offer keyword targeting, but brands can select negative keywords to avoid showing up in searches they鈥檇 like to avoid. Last year, Instagram began testing ads in search results for English queries in some countries.

US paid retail membership fee revenues will be higher than ever before in 2025, reaching $46.39 billion, according to our May 2024 forecast. That鈥檚 an increase of 10.8% YoY, with over half (51.8%) of these revenues going to Amazon.

Today鈥檚 podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase鈥檚 digital platforms. Listen today!

Shein鈥檚 US success has come from ad blitzes. The company spent $300 million to $400 million on marketing and consumer acquisition in 2023, per estimates by Bernstein analyst Robin Zhu reported by The Information. Shein shoppers were less likely than Amazon shoppers to complete an apparel purchase, per Tinuiti data from March 2024.

ChatGPT use has declined over the past few months, but AI isn鈥檛 going anywhere. Retailers are innovating with their own homegrown and acquired AI tools to scale listings, improve search, and enhance personalizations.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

Two weeks have passed since Amazon鈥檚 Big Spring Sale, but its success is unclear. Amazon鈥檚 first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.

Median Monthly Social Ad CPC. Median Monthly Social Ad CTR. Median Monthly Social Ad Spend. Social Ad Click Growth. Social Ad CPM. Social Ad CPM Growth. Social Ad Impression Growth. Not a subscriber? Learn more about Industry KPIs and how to get this tool for your teams.

Auto and CPG will see significant spending acceleration in 2023 and 2024 compared with their pace last year, while financial services will slightly tick up this year before rebounding more substantially in 2024. Prospects will be better across the board next year.

Amazon-owned Whole Foods is in expansion mode: While its parent company looks to cut costs, the high-end grocer sees an opportunity to attract consumers as they return to in-store shopping.

In this report, we explore the world鈥檚 top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.

Drive advertisers to spend. Third-party sellers feel pressured to spend heavily on advertising during tentpole events to ensure their products are seen. For example, sellers spent 14% of their Prime Day revenues on Amazon ads last year, per Momentum Commerce.

And he really epitomized this notion of a brand steward and he was focused on storytelling and advertising. Now what happened next was around 2008, 2009, with the rise of search and social media, which were new channels, they forced the CMO to evolve into digital mavens. And so they were mastering these channels and really began to look at new metrics.

The Hollywood strikes have helped the creator economy stay healthy, as advertisers look outside of TV and creators branch into new revenue streams. Influencer marketing spend growth is highest on TikTok, but the category is also outpacing social ad revenue growth on every major social platform, according to our forecast.

Generous returns policies have encouraged shoppers to buy online, but an unsustainable wave of returned goods is forcing retailers to rethink their strategies.