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While US banks have passed higher rates onto consumers, McKay told CTV News that the Canadian banking sector 鈥�... is a ruthless oligopoly, ruthlessly competitive鈥� that has pushed Canadian banks to 鈥渁bsorb these costs into [their] margins.鈥�.

Its strong offerings in retail media, video, and connected TVs will allow advertisers embedded in one sector of its ad business to test other formats. Last fall, ahead of the Prime Video ad launch, Amazon offered significant ad credits and perks to advertisers who explored its video ad space.

Amazon integrates Freevee content with Prime Video: Viewers gain access to ad-supported shows while Amazon streamlines its media ecosystem for advertisers.

Niche streaming services find foothold: Targeted platforms like Hallmark+ attract dedicated viewers amid competition from larger streamers.

Digital, traditional, and total media ad spending growth will all accelerate in 2024, although only modestly. The outlook has stabilized for most countries and regions, even if spectacular growth is harder than ever to find.

Netflix ad-supported tier hits 70 million users: Live sports and exclusive sponsorships boost subscriber growth and advertising revenues.

Both companies鈥� moves come in the wake of YouTube overhauling its TV app to help creators earn more CTV revenues from their content. Why it matters: The revamped feature is a significant move for TikTok as it looks to diversify monetization options for creators beyond ad revenues.

But beneath those calm waters, there is turbulence in many parts of the ecosystem, including TV and connected TV (CTV) ad measurement, identifier deprecation, AI, and streaming. Digital ad spending is entering an era of modest growth.

Advertisers are also looking for RMNs that provide brand marketing opportunities, either through off-site activations on social media or connected TV (CTV) or on-site activations via unique display or video ad offerings. To differentiate themselves, RMNs should focus on improving the top features advertisers are looking for.

The network will offer on-site search and display ads, as well as off-site ads via YouTube and connected TV (CTV). CTV is a smart channel for Expedia to include鈥攖he travel industry has a higher average engagement rate per impression (1.2%) on CTV than both retail (0.9%) and finance (0.7%), according to December 2023 data from Brightline.

The new tools were announced at the Made on YouTube event this week, alongside incoming updates to its CTV app, and will roll out on YouTube Studio either late this year or early next year. Zooming out: YouTube is working to make becoming a content creator more manageable, especially on Shorts, its short-form competitor to TikTok and Instagram Reels.

Google has said that most ad spending has shifted from programmatic and display ads to connected TVs (CTVs), where it argues it does not have an advantage. Our take: The second major antitrust trial against Google comes at an inconvenient time.

On today's podcast episode, we discuss why households with no pay-TV (traditional or digital) will be the majority and if livestream shopping in America can become habitual. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Principal Forecasting Writer Ethan Cramer-Flood, and Senior Director of Forecasting Oscar Orozco. Listen everywhere and watch on YouTube and Spotify.

Amazon will drive the acceleration in connected TV (CTV) advertising in 2024. The launch of an ad-supported tier on Amazon Prime Video will energize the CTV ad market. We expect YoY growth to increase next year to 22.4%, from 20.0% in 2023. That makes CTV the second-fastest-growing ad format we track, after retail media.

Paramount鈥檚 Q3 results reflect strong streaming growth: To attain 3.5 million new subscribers and $49 million in DTC profit, it鈥檚 leveraged cost cutting and content innovation to balance revenue pressures from traditional TV.

Comcast looks to free streaming biz from linear鈥檚 decline: The company is separating cable and digital assets in a move that others will mimic.

More smart TVs means higher connected TV and video viewership. Smart TV ownership reached 61.9% in H1 2023. That鈥檚 up 5 percentage points YoY and up from 43.1% in 2019. Income levels impact the rate of penetration, but even low-income respondents had a penetration of over half (51.7%). Meanwhile, nearly 69% of high-income respondents owned a smart TV.

Max adds 7.2 million global subscribers in Q3: International expansion and ad revenue gains boost WBD鈥檚 position in the streaming race.