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On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to make of Meta shutting down 'Workplace'. Tune in to the discussion with our analyst Max Willens and Carissa Flinders, the team lead of influencer partnerships for AWIN.

Its Advantage series of ad products that is based on AI is one of its most successful product launches over the past couple of years, really helping the company turn around when it comes to building out solutions that combat the loss of information from privacy changes from Apple, and then now in the EU with the Digital Services Act.

There's one big reason why this is starting to spread now, and that's because we're starting to move from personality driven to content driven on social media, meaning that you don't need to have a big engaging online persona, just an eye for content to be able to be a faceless creator. It's also because creators want to scale their operations.

And someone like me who grew up in digital, I'm like, there's a freedom to this new television that's like, it's closer to what I know. I start to understand it better and it just changes how we think about planning, which I think is really cool and creates all these new ways to do stuff with such a broad market than we ever have. Marcus Johnson:.

So for instance, when you think about... and again to some of this was coming from understanding our physical shopping behaviors and then what could and should be different online and how do you exploit the online environment, but what also just needs to be similar for that continuity and because it is our natural way of thinking about how we shop. (11:54):. So an example is I shop by aesthetic a lot.

It鈥檚 a balancing act for brands that want to champion inclusivity鈥攁uthentically and meaningfully, without stirring controversy. 鈥淚t鈥檚 really important for advertising to reflect the world in which we live. Displaying it creates a sense of acceptance,鈥� our analyst Paola Flores-Marquez said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. But brands can hurt people by getting it wrong, she added.

A revamped Microsoft 365 Copilot app lets users buy new agents and organize AI-generated content, such as audio overviews and file summaries. Coding add-ons: Microsoft open-sourced the Windows Subsystem for Linux, letting developers contribute code. It also introduced an overhaul of GitHub Copilot, which Microsoft said elevates the product beyond an assistant or chatbot.

On today's podcast episode, we discuss why it felt as though fewer brands were showing their support for LGBTQ+ folks, what a brands place in Pride (or holidays) is, and which retailers have hit the nail on the head this year. Join our analyst Sara Lebow as she hosts analysts Daniel Konstantinovic and Paola Flores-Marquez.

Walmart鈥檚 own research has found that many consumers are already comfortable with the idea of allowing digital agents to make purchases on their behalf. Nearly half (47%) would trust them to choose and buy household essentials within a set budget, followed by 41% for home goods, 38% for food and groceries, and 38% for technology and electronics.

And I think Carina's point about music videos and needing people to actually watch this on the screen instead of listen to the audio that accompanies it is a perfect encapsulation of why music videos have been sort of overvalued and misunderstood.

The US Hispanic population is young and growing faster than the general US population is. Their buying power will approach $2.8 trillion by 2026. Here鈥檚 a look at their media habits and how to reach them.

Even the oldest members of Gen Alpha (born between the early 2010s and 2024) are younger than the iPad. For this digitally native generation, YouTube is the place to be, but other media channels like streaming platforms and even podcasts are popular. With the future of Gen Alpha鈥檚 social media use uncertain as states like Florida bar children under 14, marketers should know where the demographic is consuming content.

They realize what's driving people in store, but they also understand how to use online and what type of customer that drives. They've been able to use a lot of data and they have a new partnership. This was the newest news, the Revs.

It is surprising, but it gets to the crux of shopping online and shopping in the real world. IRL are different, and Amazon really understands the convenience that consumers want when they shop online, but it doesn't really get why people go to stores, what they're seeking to do. And you can see that whether it was the four Star store, which made no sense.

Even something like digital gaming comes in a distant second. So. Rob Rubin (06:20):. How would you get a young person to be interested in watching something about financial literacy on YouTube? Maria Elm (06:27):.

Data is based on monthly online surveys of roughly 2,200 US adults ages 18+ conducted during July 2022-May 2023. The data was weighted to be representative of populations of adults based on age, gender, race, educational attainment, region, gender, and educational attainment. Top-line results from the surveys have a margin of error of +/-2 percentage points.

On today's podcast episode, we discuss how retail media is meeting the demand for full funnel campaigns, what folks are building to help with measurement, and how in-store audio can upgrade the experience. "In Other News," we talk about whether there is enough money to go around in retail media and why performance marketers are shifting their priorities to brand building. Tune in to the discussion with our analyst Sarah Marzano and Ryan Mayward, SVP of retail sales at Walmart Connect.

But what they do have in common is audio. So if you look at the total amount of audio listenership, which includes radio, which includes music streaming, which includes podcasts, we saw that total time in both countries reverse from last year. So it grew from 2021 to 2022, but we saw a decline in the amount of daily minutes spent with those audio formats in 2023.

Online magazine The Atlantic went from broke to profitable in three years, writes Alexandra Bruell of the Wall Street Journal. Explaining that when Nick Thompson joined The Atlantic as chief executive in 2021, the company had $20 million deficit, traffic was down, and it just laid off 17% of its newsroom.

鈥淚ncreasingly, retailers are going to be pushing toward store formats that are either more convenient or experiential, as a chance for consumers to enjoy time with friends,鈥� our analyst Carina Perkins said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

Then similarly, they also have a deal with a podcast in audio entertainment production studio. So they're really going on all cylinders to try to get Gen Alpha or Gen Zalpha, and I think it's going to work. Sara Lebow:. I definitely agree with you.

The brand will launch a children鈥檚 TV series in partnership with Sony Pictures Television - Kids, as well as scripted audio shows with Audio Up Media. Most likely to reinvent itself: Macy鈥檚. Q3 2023 sales and profits were higher than expected, bolstered by more efficient inventory, lower promotions, and investments in high-performing categories such as beauty and luxury.

So if it's trying to change an audio setting and you're stuck, you can turn to chat GBT and say, help me out with this annoying thing. And then you're right back in the flow of work.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 social trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss search becoming the next battleground for social commerce and why LinkedIn is about to get its day in the sun. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.

And Kohl's, no matter what you might say, is not a fun experience to go into the store or go online. Sara Lebow (14:19):. On that note, putting you both on the spot here, any 32nd takeaways from this conversation? Zak Stambor (14:25):.