Ä¢¹½AV

Promoting shopping recommendations in the moment could help grocery store retailers to increase consumers’ checkout totals. The high upfront investments could dissuade stores from buying into this new tech when quick ROI isn’t guaranteed. Total spend on in-store retail media will make up less than 1% of total omnichannel retail media spend through 2028, per our forecast.

41% of US Amazon Prime members will spend more time shopping on Amazon due to a longer Prime Day event this year, according to May 2025 data from Tinuiti.

Nearly 1 in 5 retail media ad dollars will be spent off-site this year. Off-site retail media ad spend will continue to grow more than 27% YoY through the end of our forecast period in 2028. By 2028, off-site US retail media ad spend will have almost tripled, hitting $28.05 billion. Watch the full webinar. This was originally featured in the Retail Daily newsletter.

Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.

But not all RMNs can deliver the massive shopper audiences and innovative advertising solutions needed to unlock the format’s full potential. Millions of engaged shoppers flock to ecommerce sites every month. User traffic is key when deciding where to invest.

Some 69% of US adults are not at all interested in AI-powered personal shopping assistants, according to CivicScience data provided to Ä¢¹½AV. But the majority of US adults (55%) are at least somewhat interested in image-based item search. Product marketers shouldn’t abandon shopping assistants, because consumer opinion could certainly shift as these become more common.

Strategize retail media spend on in-store displays. More like this:. 3 recent developments in in-store retail media. A guide to in-store tech and how it can fuel omnichannel retail media strategies. 4 trends that have the potential to shape grocery in 2024. How to build in-store retail media from the ground up.

Most D2C ad spend goes to Google and Facebook, but trends are shifting. US D2C brands were moving ad spend away from Facebook in H2 2022, according to Rockerbox, but Google and Facebook still made up around two-thirds of all US D2C ad spend. Spend on TikTok was growing slowly, but its share of overall spend is still minimal in comparison to the tech giants. 5. D2C could threaten retail media.

The IAB and MRC propose retail media guidelines to help solve the industry’s measurement problem: The framework is meant to improve transparency and ensure consistency across RMNs.

Any solid ecommerce business should already have top-notch search functionality. But this is doubly important for retail media, since 64.8% of US retail media ad spend will come from search next year, according to our forecast. Make sure you have a solid tech stack.

US CPG Industry Ad Spend 2024 (Ä¢¹½AV subscription required).

The same study found that around two-thirds of US advertisers are incorporating paid search shopping ads (69%) and social commerce ads (65%) in their retail media strategy. Limited on-site ad space is a concern for 30% of US- and European-based brands and advertisers using retail media networks, per an August 2023 study from DoubleVerify.

If it increases its ad load to boost its retail media sales, it runs the risk of producing a subpar customer experience that frustrates shoppers. Go further: Check out our latest Retail Media Ad Spending Forecast.