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Advertisers struggle to align ad dollars with the scale of CTV. CTV is the future, but don鈥檛 discount linear from your media mix. Connected TV (CTV) ad revenue growth: What鈥檚 behind the surge? Connected TV Explainer (Insider Intelligence subscription required).

So if an influencer starts talking about a bank, it feels a little out of context potentially in that channel. It has to be more relevant and timely. So how do you build that experience where someone in social media either discovers you?

Key stat: By 2028, in-store retail media spend will reach over $1 billion but will make up less than 1% of total omnichannel retail media ad spending.

A couple of weeks ago we came on and discussed that in the sort of brick and mortar shopping environment, that retailers really need to be hiring more human beings to improve the shopping experience or they're going to lose customers because it has become so bad in a lot of these stores. But that's not fast food, right? I don't think I have too much of a problem with this in theory.

Retail digital US ad spend will grow by 12.2% this year, second only to travel at 14.3%, per our forecast. Retail digital ad spend growth will pick up speed next year, hitting 14.2%. Use this chart:. Understand the mix of industries buying ads. Recognize how competitive retail advertising can be. More like this:.

On today鈥檚 podcast episode, we discuss how banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising. 鈥� In our 鈥淗eadlines鈥� segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank鈥檚 increased ad spending. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.

Amazon looks to step into the post-cookie market: Job listings show the company is testing ad solutions for an 鈥渋dentity-restricted world鈥� as Google preps its solution.

It鈥檚 not just after big spenders: Amazon is also reaching out to smaller advertisers who purchase its ecommerce ads and offering to produce advertisements for them if they buy at least $15,000 in ad space on Twitch and Freevee. This is all in an attempt to introduce new spenders to the format.

automotive-related categories including the sale and purchase of vehicles and parts and maintenance including, but not limited to, the following categories and segments: new cars, used cars, service, parts, original equipment manufacturers (OEMs), dealer associations, franchise dealers, co-ops, independent dealers, aftermarket service, aftermarket parts, auto financing (depending on the source of the ad

Retail media will make up one-fifth of worldwide digital ad spend this year. 5 recent charts forecasting how ad spend is changing, from retail media to programmatic. Antitrust Explainer (蘑菇AV subscription required).

Google and Meta鈥檚 combined share of the US digital ad market dropped below 50% in 2022, and in just a few years that figure will be down to 43.0%. The triopoly is losing share now, as well; Amazon鈥檚 ascent will not be fast enough to offset the weakness of the other two giants.

Target Circle members drive nearly five times more shopping trips than regular guests and spend five times more on average. Individuals are four times more likely to trust Target's ads over brands they don't have relationships with, according to one internal study. Roundel campaigns featuring Target Circle promotions saw over 30% higher return on ad spend in 2023.

That can help drive other sources of revenue, like retail media, because the more sellers they have on their e-commerce platforms, the more incentive there is for those sellers to then advertise to get higher placement on their websites. Marcus Johnson:.

The cost of advertising on Amazon spiked in 2023: Our industry KPIs show that while CPCs are rising, healthy consumer demand is stabilizing return on ad spend.

That鈥檚 good news for DOOH, where US ad spend will increase by 11.2% to reach $3.20 billion this year, per our forecast. 38% of US marketing decision-makers will increase DOOH spend in 2024, per a study from the Interactive Advertising Bureau and Advertiser Perceptions. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

Super Bowl ads pack stars and influencers: It鈥檚 a strategic blend aiming to charm Gen Z and boost brands beyond TV.

The deal with IPG, which controls $47 billion in yearly advertising spending, shows that Amazon鈥檚 video ad business has the potential to attract heavy hitters even before ads reach the general public. Prime Video鈥檚 ad-supported strategy could be a factor.

Ad Spending 2023.鈥�.

On today鈥檚 podcast episode, we explore the problematic relationship between credit unions and Gen Z. 鈥� In our 鈥淗eadlines鈥� segment, we discuss an article from PYMNTS.com that revealed only 4% of Gen Z consumers bank with credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we consider what credit unions can do to capture Gen Zers鈥� attention while working with tight marketing budgets, and which programs have helped Gen Z consumers manage their finances. 鈥� In 鈥淎ctual CEO,鈥� we discuss with our guest CEO what she is currently doing to engage with Gen Zers at her credit union. Listen to the podcast with host Rob Rubin and Tansley Stearns, CEO of Community Financial Credit Union.鈥� In our 鈥淗eadlines鈥� segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. 鈥� In 鈥淪tory by Numbers,鈥� we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank鈥檚 increased ad spending. 鈥� In 鈥淔or Argument鈥檚 Sake,鈥� we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.

Because of the pressure to post, many brands will reuse the same content across all channels. But the audience on TikTok is different from the audience on Instagram. It鈥檚 the same with Twitter, Facebook, and Snapchat.

At NBCUniversal鈥檚 Upfront, ads and content share center stage: Return on ad spend, AI concerns, and streaming-first projects were all featured.

A hurting US ad market is showing signs of recovery. Our forecast predicts 3.8% growth in overalUS media ad spend this year, for a total of $353.86 billion. Magna upped its US ad spend forecast for 2023 YoY growth from 4.2% to 5.2% in September. And in August, the US ad market achieved two consecutive months of growth for the first time since last June.

That said, if advertisers are convinced that Amazon鈥檚 content slate is powerful鈥攚hich it seems to be鈥攊t鈥檚 likely that upfront commitments will help Amazon have a strong year of ad spending.

On today's episode, we discuss what the biggest impact of generative artificial intelligence (AI) will be, whether time spent with ad-supported media is falling, why Lululemon is looking to sell its connected fitness company Mirror, the battle between SMS and email, what makes a shopping experience convenient, which country could see its population cut in half; and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, and analysts Blake Droesch and Paul Verna.