蘑菇AV

Though retail media is displacing CTV as one of the fastest-growing ad sectors, CTV鈥檚 ability to deliver highly targeted advertisements is also getting its moment in the spotlight thanks to political ad spending.

Theater chains to invest $2.2 billion in upgrades: Major theater chains are planning large-scale upgrades to improve the in-theater experience, attracting audiences back to cinemas.

When they are ready to purchase, though, shoppers expect Commerce Video ads to feature clear product demonstrations, pricing details, and promotions. In fact, 83% of consumers agree that such ads help them finalize purchasing decisions. Just 40% of advertisers incorporate creator-generated content into their Commerce Video campaigns.

With six months to comply or face a formal inquiry, Apple must open its walled garden, putting its privacy defenses at odds with regulatory pressure.

But TikTok鈥檚 latest US ecommerce initiative is a wide-open marketplace where brands, merchants, and creators vie to sell directly to viewers in the app. TikTok has been aggressively pushing TikTok Shop videos into users鈥� For You pages, with shopping livestreams also thrown into the mix. TikTok is the only real contender left in US social commerce livestreaming.

鈥淚n 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending鈥攏early twice as quickly as it took social media,鈥� our analyst Max Willens said on a recent Meet the Analyst webinar. 鈥淭hat was just the start.鈥�

Last week, retail marketplaces Thrive Market and Faire joined the growing number of retail media.

Indonesia has become a hotbed for ecommerce and social media, and sub OTT has momentum in Southeast Asia鈥檚 largest market as well. In 2024, the country will post the world鈥檚 fastest sub OTT viewer growth among the countries that we break out. That said, penetration will still be very low (15.5% of internet users), and Indonesia has a long way to go before it will become a core sub OTT market.

Retail foot traffic is bouncing back, especially in malls, thanks to diverse tenant mixes and engaging experiences that attract shoppers, Ethan Chernofsky, senior vice president of marketing at Placer.ai, said during a recent 蘑菇AV webinar. The pandemic鈥檚 lasting influence has also changed how we shop, with more people visiting multiple grocery stores for the best deals and quality, while small-format stores are helping retailers meet local needs.

Gen X prioritizes streaming and shopping. Digital video, online shopping, and social media are Gen X鈥檚 top digital habits. Roughly 80% of Gen Xers have adopted the top three, whereas other tracked digital habits have a penetration rate of less than 56%. Gen X is on YouTube, Facebook, and Netflix.

I basically am going to take a very lawyerly position here and just say that this technology hasn't really found a new home yet because all the places that Amazon is licensing this tech to are so atypical as shopping settings that it's not really typical of any other environment.

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.

Ahold Delhaize sees big retail media opportunities in its stores: There鈥檚 good reason for that outlook since we expect 87% of grocery sales to occur offline this year.

An EU court upholds decision that Google unfairly boosted its shopping services, likely influencing future cases under EU and UK competition laws.

In an even more startling sign of the bifurcation between these formats, retail media will be more than double TV by 2027. To view the full forecast, click here. CTV ad spending will surpass our previous expectations. While we reduced our CTV ad spending estimate for 2023, our outlook through 2027 has improved.

Why it matters: Retail media has become an essential marketing tool for brands and retailers, driving conversions and growth across sectors. Looking ahead: A highly competitive holiday season is shaping up, with US retail sales projected to increase by 4.8% YoY, per our forecast; ecommerce is expected to grow nearly twice as fast (9.5%).

Purchasing ad space from suppliers with the technology to minimize delays and buying directly from preferred partners can reduce extra hops in the media supply chain and ensure faster, unified decisions across all demand sources. As more streaming platforms adopt ad-supported models, once ad-free content now faces more disruptive breaks.

Kroger benefited from 蝉丑辞辫辫别谤蝉鈥� deal-seeking behaviors in Q2: Despite a difficult operating environment, the grocer won over consumers with lower prices and expanded private label selections.

Retail media networks are leading other digital ad platforms in ad share, according to Madison and Wall. The IAB revised its retail media ad spend growth forecast from 21.8% in November 2023 to 25.1% in August 2024 due to high consumer packaged goods (CPG) and beauty spend.

In Q2 2024, worldwide clickthrough rates (CTRs) for search was 1.63%, more than double that of social (0.66%) and quadruple that of retail media (0.39%), according to a July 2024 report by Skai.