蘑菇AV

Pinterest launches AI-powered tools: Advertisers can now create engaging visuals and reduce costs, aligning with industry-wide shifts toward generative AI solutions.

Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap鈥檚 efforts to grow its ad business.

The old form of social networking may be dying. But our forecast shows people spend more time on social platforms, so marketers need to be aware of what the new era of social media looks like. Gen Z and TikTok certainly dominate social media headlines, but Meta maintains a stronghold, even as it struggles to make new endeavors like Threads take off.

Programmatic ad buying is undergoing a sea change: Microsoft鈥檚 DSP closure signals a smaller role for Big Tech in managing third-party ad inventory鈥攕o who will take its place?

Reddit posts strong Q3 profit: Ad revenues surge 56%, though user engagement and global growth remain critical to long-term success.

Social media advertising鈥檚 outlook is better than before, thanks to higher ad loads, a focus on lower-funnel ads, and an improved advertising economy. Some of this rosiness comes from Meta and TikTok, which have both been improving their ad businesses.

Who is OpenAI鈥檚 new CMO? Kate Rouch will lead the company through its first advertising efforts as it seeks to diversify revenues.

Over the past year, Amazon has launched programs with Meta, Pinterest, Snap, and TikTok to integrate shoppable Amazon ads onto the social platforms. How should retailers get started on the path to unified commerce?

TikTok adds AI buying tools as it fights for its US life: Smart+ will reduce the difficulty of buying ad space, but TikTok鈥檚 days may be numbered.

YouTube鈥檚 Q1 ad revenues disappointed, but Shorts were a bright spot and hit a viewership landmark. Meta, meanwhile, has bolstered its advertising tools to sweeten its potential as a landing pad. The real showdown between short-form apps will take place in early May during Newfronts. Meta, TikTok, and YouTube will all present and attempt to woo advertisers into spending with them.

Instagram introduces Testimonials: The addition to Partnership Ads lets creators get paid for sponsored comments to boost Instagram鈥檚 influencer marketing ecosystem.

Meta, which represents nearly three-quarters of the US social ad market, made its genAI search debut last year, with Meta AI amassing nearly 600 million monthly active users by December and getting its own app last month.

Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."

Ad Age. Business Insider. Capgemini. Cint. Econsultancy. GWI. HubSpot. Marigold. Marketing Brew. McKinsey & Company. Meta. Salesforce. Sprout Social. TINT. WARC. YouGov. YPulse.

While Gemini and cloud services drive record revenues, competition and global regulatory actions threaten its monopoly, particularly in search and advertising ecosystems

Roughly $15 billion in ad revenues could also be at stake, per our 2025 estimate. Meta and YouTube would be the biggest financial beneficiaries of a TikTok ban, but Snap and others would also likely benefit. Most TikTok advertisers have indicated that they are staying put, but that could quickly change. With or without TikTok, social media will remain focused on video.

Ad support: The rollback includes cutting the de minimis tariff on low-cost goods from Chinese and Hong Kong to 54%, down from 120%, reducing losses for Temu and Shein. That鈥檚 a win for Meta, YouTube, Alphabet and others, which could otherwise see revenues fall if ecommerce giants cut digital ad spending.

TikTok wants to court sports advertisers: The app recently held sessions to teach advertisers how to build effective campaigns around major sports events.

Amazon鈥檚 AI ad tool adds audio to its repertoire: Amazon merchants can plug their product pages into the tool to create 30 second audio spots.

Uncertainty slowed the platform鈥檚 ad revenue growth, with our analysis showing Meta would gain the most from a ban. TikTok maintains competitive advantages in some key areas: higher affiliate engagement rates compared to Instagram and successful efforts to increase watch time through longer-form creator content. #2: Retail media.

Also in January, Tinder parent Match Group complained to Meta that its ads were appearing next to Instagram Reels featuring 鈥渄isturbing鈥� and 鈥渋llegal鈥� content, as well as in a Facebook group promoting violence against women. Walmart filed similar complaints. Despite such high-profile fiascos, social media platforms are weakening their oversight capabilities.