蘑菇AV

The best ad practices for Facebook, Snapchat, or even Instagram Reels won鈥檛 convert to TikTok, which has its own ad creation tools, bidding process, and attribution metrics. We鈥檝e analyzed TikTok鈥檚 new Web Auction Best Practices Guide and pulled out the most important advice for advertisers.

Amazon and big-box stores are likely to win from Bed Bath & Beyond鈥檚 collapse, while fast-fashion retailers could score displaced David鈥檚 Bridal customers. But keep a lookout for underdogs like Etsy, which may bring in shoppers looking for personalized party supplies in Party City鈥檚 absence.

It鈥檚 official. The Cyber Five (the five-day period between Thanksgiving and Cyber Monday) have not lost their touch. Let鈥檚 dig into the data as retailers take a deep breath and ready themselves for what鈥檚 shaping up to be a pretty busy holiday season.

Our regional flash survey explores how consumers in Latin America research products, the formats they prefer most, and the influence of sponsored product ads on their purchase decisions. It also provides marketers with actionable insights into how to best position their brands on the path to purchase.

The Container Store embraces resale: Its partnership with thredUP will allow shoppers to resell gently worn items for shopping credit at The Container Store.

Unified ID 2.0鈥檚 rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.

The threat of a TikTok ban is enough to make waves: ByteDance, Meta, and Chinese competitor Kuaishou are all taking steps to anticipate a ban.

75% of US adults ages 21 to 24 are at least somewhat likely to participate in dry January this year, according to CivicScience.

Forty-four percent of US adults plan to spend their normal amount on health and beauty products this year, according to a MetaPack survey. More than two-thirds said they鈥檙e not changing their spending on apparel (39%) or on DIY and gardening (34%).

Inflation in the UK is easing but remains near a 40-year high. That鈥檚 tamping down consumer spending across all categories鈥攚ith total retail sales set to grow by just 1.7% in 2023, versus a pre-pandemic growth rate of around 4%.

鈥淭he sky isn鈥檛 falling,鈥� according to The New Consumer and Coefficient Capital鈥檚 鈥淐onsumer Trends 2023鈥� report. But consumer habits are changing as a result of high inflation, shifting attitudes around COVID-19, and the battle for digital attention. Here are our key takeaways from the report.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why Ikea has fallen behind on ecommerce, what to expect from its new store formats, and how the company developed its cult-like following. Then, for "Pop-Up Rankings," we rank Ikea's top four biggest challengers. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.

Almost a quarter of retailers (22%) have already deployed genAI to automate customer service, with a further 25% currently trialing it.

In today鈥檚 podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America鈥檚 recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

After appearing to plateau, Amazon has regained its ecommerce momentum. But competitors still threaten Amazon鈥檚 ability to gain market share.

60% of US digital media professionals agree that social media is most vulnerable to ad fraud, according to a September 2023 survey from Integral Ad Science.

As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.