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Gen Z struggles to manage health and wellness: They understand the importance of taking health into their own hands but fail to deliver good results. We explore how healthcare marketers, providers, and insurers can arm this generation with the necessary support.

PayPal partnered with Verifone to pair the point-of-sale (POS) provider鈥檚 hardware with Braintree鈥檚 payment processing and ecommerce capabilities, which are being rebranded as PayPal Enterprise Payments. This can help the company, which dominates ecommerce checkout, make inroads in store.

Almost 4 in 10 US digital buyers will use it at checkout this year, and the figure will jump to nearly half among Gen Z and millennial digital buyers. And many consumers are leaning on BNPL as a credit card alternative. High interest rates, tightened lending standards, and a lower level of savings have pushed them to look for alternative financing options:.

BNPL will mature as providers target Gen Z with shopping app features. BNPL is thriving as adoption grows across generations. Gen Zers are the most frequent BNPL users, but adoption is accelerating across age groups as high interest rates make borrowing on credit cards expensive.

They have good timing: Over half of Gen Z and millennial shoppers prefer self-checkout over traditional registers, per a November 2023 NCR Voyix survey. GenAI applications that improve accuracy and provide a more seamless customer experience could help convert these consumers to autonomous checkout users. Biometric checkout waits in the wings.

Our take: If Apple doesn鈥檛 accelerate AI deployment, it risks losing Gen Z and millennial consumers who are already adopting AI-enabled assistants from its biggest rivals. Expanding its partnership with AI companies like OpenAI and Google could fill gaps in the short term, but it needs to address internal development problems to get back on track.

US Amazon Ecommerce Forecast 2024 (Subscription required). Gen Z Technology and Media Preferences 2024 (Subscription required). Note: Respondents were asked, "How much do you trust the following tech or media companies?".

97% of US TikTok shoppers also shopped at Amazon in the past five months, according to February 2024 data from Earnest Analytics.

More like this:. 5 key stats on TikTok Shop: Gen Z, off-price shopping, and fast fashion. Social media and streaming apps drive rapid growth in video ads. Should you be using TikTok for B2B marketing? Extending OOH campaign reach through social media traffic.

Key stats: 69% of millennials, 57% of Gen Zers, and 54% of Gen Xers worldwide prefer messaging apps like Skype and WhatsApp for customer service, per Genesys, indicating that the audience exists for Skype but Microsoft once more missed out on capitalizing on an  opportunity.

Teens use YouTube on a daily basis more than TikTok. 60% of TikTok users would jump to Reels following a ban. 5 key stats on TikTok Shop: Gen Z, off-price shopping, and fast fashion. Guide to TikTok for social media marketing and commerce.

As ecommerce growth normalizes and companies prioritize profit, payments providers are facing slashed valuations and tapering revenue growth. This more challenging environment鈥攚hich particularly affects fintechs鈥攑ortends two potential consequences:. Incumbent-led consolidation.

The company will reportedly add a new section to its ecommerce platform devoted to cheaper products shipped directly from sellers in China. This move will add another formidable player to the low-cost competition in time for the holiday shopping rush. Gen Z is poised to propel social commerce forward. More than 40% of 18- to 24-year-olds are likely to buy gifts via social media.