59% of executives worldwide say CTOs are the leaders responsible for driving generative AI (genAI) strategy, according to April 2024 data by Google Cloud and the National Research Group.
Article
| Sep 5, 2024
Roku Q2 revenues up: Budget-conscious consumers are flocking to its ad-supported streaming platform.
Article
| Jul 28, 2023
Walmart sees growth opportunities regardless of the macroeconomic environment: The retailer looks to boost its international sales, improve its digital presence, and expand its retail media business.
Article
| Jun 5, 2023
Roku stands its ground in Q1 as revenues edge up 1%: Roku has the third-largest share of CTV spending, showing how tight the market is.
Article
| Apr 27, 2023
YouTube’s anti-ad blocking campaign sparks a user outcry: The company is raising ad-free pricing in multiple markets shortly after banning ad blockers.
Article
| Nov 6, 2023
Adults worldwide access smartphones at a higher rate (98%) than children do (90%), per December 2023 data from Razorfish and GWI.
Article
| Aug 2, 2024
The fintech wants to capitalize on the country’s rapidly digitizing payments market, but competing against both homegrown and other global players won’t be easy
Article
| Sep 17, 2024
Chart
| Nov 13, 2024
Source: SiteMinder
Supply chain headaches mount for retailers: Disruptions in the Red Sea are driving up shipping rates and creating backups at key ports.
Article
| Jun 25, 2024
LiveRamp broadens Pinterest collaboration: Global advertisers to benefit from enhanced data integration.
Article
| Aug 9, 2023
Chart
| Nov 13, 2024
Source: SiteMinder
Forecasts
| Sep 20, 2023
Source: ĢAV Forecast
Forecasts
| Sep 20, 2023
Source: ĢAV Forecast
Forecasts
| Sep 20, 2023
Source: ĢAV Forecast
Forecasts
| Sep 20, 2023
Source: ĢAV Forecast
So Peru is the biggest proportion in Latin America, nearly 94%. If you said Austria, that would also be incorrect, 94.5%, the biggest proportion in Western Europe. The correct answer is the Philippines. 97.2% if you can believe it. Carina Perkins:. Wow. Bill Fisher:. And so that's easy for me to tally up those scores because no one got that right.
Audio
| Apr 29, 2024
The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.
Article
| Jul 27, 2023
Chart
| Nov 1, 2024
Source: ĢAV
Forecasts
| Aug 24, 2023
Source: ĢAV Forecast
Chart
| Nov 11, 2024
Source: Criteo
Lack of people and process training is the biggest obstacle to leveraging AI, cited by 42% of B2C professionals worldwide in a Twilio survey. Other barriers to AI adoption include security or compliance (36%), poor organizational processes (34%), and poor-quality data (31%).
Article
| May 30, 2023
Patient empowerment is a double-edged sword: The Edelman Trust Barometer shows a growing number of consumers around the world are trusting friends, family, and social media for medical advice.
Article
| Apr 20, 2023
igh delivery costs are the No. 1 aspect of online shopping that frustrates adults worldwide, according to H1 2024 data from DHL.
Article
| Jul 19, 2024
The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits
Article
| Feb 16, 2024
Forecasts
| Jun 21, 2023
Source: ĢAV Forecast