蘑菇AV

Roku Q2 revenues up: Budget-conscious consumers are flocking to its ad-supported streaming platform.

YouTube鈥檚 anti-ad blocking campaign sparks a user outcry: The company is raising ad-free pricing in multiple markets shortly after banning ad blockers.

This report looks at 12 of Walmart鈥檚 most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

Nearly half (47%) of marketers worldwide would spend more on connected TV (CTV) advertising if they had access to higher-quality targeting data, according to Lotame. Meanwhile, 36% are looking for a more efficient buying or planning process.

On today鈥檚 podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future鈥攚e estimate that online sales will account for only 10.0% of total retail by 2027.

LiveRamp broadens Pinterest collaboration: Global advertisers to benefit from enhanced data integration.

72% of adults worldwide think generative AI will have a very or somewhat large impact on social media companies, and 71% think the same of search engine companies, according to data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford.

So Peru is the biggest proportion in Latin America, nearly 94%. If you said Austria, that would also be incorrect, 94.5%, the biggest proportion in Western Europe. The correct answer is the Philippines. 97.2% if you can believe it. Carina Perkins:. Wow. Bill Fisher:. And so that's easy for me to tally up those scores because no one got that right.

The top two reasons shoppers worldwide buy directly from brands are a better price (53%) and free delivery (49%), followed by fast and convenient delivery and free returns (both 36%), according to Wunderman Thompson.

56% of adults 18 to 24 in select countries have used ChatGPT, but that number decreases as people get older, according to April 2024 data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford.

Lack of people and process training is the biggest obstacle to leveraging AI, cited by 42% of B2C professionals worldwide in a Twilio survey. Other barriers to AI adoption include security or compliance (36%), poor organizational processes (34%), and poor-quality data (31%).