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Although the majority of Spanish speakers are based in Latin America, the content can have crossover appeal in other Spanish-speaking markets, including the US, as the same MRI-Simmons study found that 23.1% of those who speak any Spanish at home consider themselves gamers.

25% tariffs on Mexican imports could shake up the struggling beer industry: Modelo owner Constellation Brand would be hit hard, while Molson Coors could seize the opportunity to grow share.

North America has the most podcast listeners in the world for now, but in 2025, it will be eclipsed by Latin America and by 2027, China will have more listeners than any other country or region. But it's not all sunshine and flowers in podcast land, as Paul Briggs alluded to in last month's Around the World podcast, commenting about time spent with podcasts. Paul Briggs:.

At 87.0%, the region is roughly 10 percentage points behind the leading region (Latin America). The disparity may lie in a combination of sluggish adoption rates of Smart TV and TV streaming stick/device and a lack of streaming platform or content availability in major markets. Music/audio is slow to catch on.

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

By contrast, Latin America—a region close in economic size—contributes 4.3% of global GDP and 3.7% of total media ad spending worldwide. But there is plenty of room for growth in Southeast Asia’s ad market—and that growth will be led by digital. The young population in Southeast Asia will fuel digital ad spending.

Rapid user growth highlights demand for decentralized, ad-free feeds, but scalability and monetization remain critical hurdles for long-term success.

If you compare that to places in Latam, MEMA, parts of APAC, they're much younger online populations. So naturally, the younger you are, the more time you spend on certain activities and that will... Because Western Europe has a, relatively speaking, old population, they will appear as laggards. That said, it's not the only thing.

The capability should help boost Pix’s in-store volume, serving as a roadmap for the US’s FedNow to boost retail adoption