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鈥淲e鈥檙e showing 20.5% growth for retail media ad spending this year, and 22.9% actually accelerating into next year,鈥� said senior forecaster Ethan Cramer-Flood at our recent 鈥淎ttention! Seizing the Retail Media Opportunity鈥� summit. That stat assumes inflation will cool some in the second half of this year, which our forecasters currently predict it will.

On today's episode, we discuss the effect TikTok has had on social media, what time spent on the platform looks like, and the impact of its new screen time limit for children and teens. "In Other News," we talk about whether social apps are taking up a bigger or smaller share of Americans' time spent online and what Meta's AR and VR hardware road map looks like. Tune in to the discussion with our analyst Debra Aho Williamson.

On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.

But I think that while they say they don't place value, it doesn't mean that banks shouldn't message to this generation through these media channels. Because I think that for banks, the challenge is building on traditional media messaging with more tailored messaging in digital channels. So how do you guys feel about that? Lauren? Lauren Ashcraft:.

Borrowers struggling with inflation and rising interest rates can pay just the interest on their loans for up to six months鈥攚ith no implications.

And what that means is that you're going to see more non-endemic advertisers that aren't selling on a particular site that are going to start to market through retail media channels. And just some of that is naturally going to be because you have to anniversary the retail media sales that you generated the year before and you're going to have to find ways to grow that.

I mean, that's the conversation we've seen with every emerging media channel. Max Willens:. Yeah. It's especially sensitive, though, I think, given the nature of the data that we're talking about, right.

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

And whatever the baseline is here that they're looking at, I think the through line really is that video consumption and media consumption is getting shorter and shorter. It's going into bites.