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Though millennials buy the most secondhand luxury items, Gen X spends the most money per person. Meanwhile, baby boomers are the highest-value sellers on the platform. Technical assistance: Looking ahead, technology may help bring in the next wave of secondhand luxury buyers, according to online luxury marketplace Farfetch.

Broadbent said Gen Z鈥檚 aversion to debt is pushing young adults away from credit cards and toward BNPLs. BNPL will change credit card use, not the other way around. 鈥淪avvy BNPL users will use credit cards to pay for BNPL purchases. It will spread the purchases out a little further and allow them to gain the rewards of the credit cards,鈥� according to Canaves.

鈥淚 don鈥檛 think there鈥檚 worry about Gen Z and millennials cutting Google out of their lives, it鈥檚 more thinking about what role it can play going forward.鈥�. 3. But Amazon鈥檚 on the come up. While Google still reigns, Amazon is coming for its crown. We predict that the ecommerce giant will rake in $24.40 billion in ad revenues next year, growing its share of total ad spending to nearly 25%.

It does seem soon that we're talking about Gen Alpha, but at the same time I also feel very different as a millennial, very different from younger millennials and their behaviors I feel like are so different, even if you just go five years down. I might have brought this up on the podcast before, but there's a way to tell the difference between an older and a younger millennial.

Of the 22.5 million new proximity mobile payment adoptees through 2027, 88% will be millennials and younger, per our forecast, with the vast majority coming from Gen Z. As this group ages and gains spending power, adoption will grow. But last holdouts remain reticent, creating a drag on growth.

Actually, a lot of Gen Z and millennials are interested in test-driving before committing. So this actually could be a way that financial institutions could build a relationship, is putting their apps out there in a test capacity and making a demo or a video available before some other influencers are able to paint that picture for Gen Z and millennials. Rob Rubin:.

And millennials, as you point out, are leading the charge. 11% of them are retail clinic people compared to just 5% of Boomers. Gen Z is growing the fastest, assumingly because they're coming off their parents' healthcare plans and starting to figure out healthcare themselves. Rajiv Leventhal:. Lisa, you just wrote about millennials. Lisa Phillips:. Yeah.

At American Express, for example, millennials and Gen Zers made up more than 60% of proprietary consumer card acquisitions in Q4 2022. What this means for issuers: Marketers will need to responsibly target more affluent Gen Zers as they enter financial adulthood鈥攁nd evolve with them as their disposable income grows.

KEY STAT: Gen Zers will surpass all generations, bar millennials, by number of mobile banking users in 2025, per our forecast, making them a key target segment as banks hunt for new customers. Banks face an intensifying battle for deposits and squeezed margins in H2 2023. The US banking industry鈥檚 Q1 profit bonanza is behind us.

Last November, for instance, Lowe鈥檚 expanded on its nationwide DIY-U program to offer home repair workshops targeted to new millennial homebuyers looking to save money on patching drywall or replacing a faucet. Other Lowe鈥檚 locations provide more family-oriented DIY-U events.

And the second largest cohort, millennials, will add a few hundred thousand folks. However, the Gen X and the boomers, we expect them to lose a few hundred thousand. So they are relying more and more on the Gen Z folks for that growth. (08:41):. Let's move to the second player here.

Where millennial content creators historically leaned into a polished look for Instagram and YouTube, Gen Zers tend to be more vulnerable and are willing to take risks, said Quigley-Jones. Certain 鈥渃ringe鈥� aspects of social media marketing are unavoidable. The #ad featured in a sponsored post, for example, is required for all creators, and paid social content will also be labeled as sponsored.

And by the end of 2024, more than $5.39 trillion will be spent on the cohort (per McCrindle鈥檚 research cited by Harvard Business Review), outpacing 尘颈濒濒别苍苍颈补濒蝉鈥� $2.5 trillion as of March 2023 and Gen Z鈥檚 projected $3 trillion purchasing power by 2030 (per ESW research and a March 2021 Oxford report, respectively, cited by Harvard Business Review).

Capitalize on CTV鈥檚 unique targeting capabilities and tailor different creatives to speak to Gen Zers and millennials, for example. 3. Take a holistic approach. Look broadly at your CTV ad goals and rework your creative accordingly.

Nearly 80% of Gen Z women and 61% of millennial women ranked creators as their most trusted source for beauty recommendations, according to LTK. Content that focuses too much on conversion can come across as inauthentic, warned Olsen. Creator content also has the goal of going viral, which means it needs to entertain.

Therefore, agencies targeting Gen Z and millennials, including Movers+Shakers, could transition smoothly to comparable platforms like Reels. As agencies shift toward Meta, comparative assessments of TikTok and Meta will enable brands to evaluate their content performance across both platforms.

Marketers need to keep parents in mind. 70% of Gen Alpha parents are millennials, 60% don鈥檛 have a college degree, and 47% live in suburban areas, according to Morning Consult.

鈥淚nfluencers, especially micro-influencers and nano-influencers, have really risen up over the past year, and they have been able to prove that they can drive real sales, especially from certain subsets of consumers like Gen Z and some 尘颈濒濒别苍苍颈补濒蝉.鈥�. Micro-influencers have between 10,000 and 50,000 followers, while nano-influencers have between 1,000 and 10,000 followers, according to Partnerize.

By the end of 2024, more than $5.39 trillion will be spent on Gen Alphas (per McCrindle鈥檚 research cited by Harvard Business Review), outpacing 尘颈濒濒别苍苍颈补濒蝉鈥� $2.5 trillion as of March 2023 and Gen Z鈥檚 projected $3 trillion purchasing power by 2030 (per ESW research and a March 2021 Oxford report, respectively, cited by Harvard Business Review).

Remember zillennials (Gen Z combined with millennials)? Gen Zalpha has taken over as the term used to refer to young folks with increasing spending power. Why should you care? Gen Zalpha鈥檚 spending power will grow three times faster than any other generation鈥檚 by 2030, according to a Bain & Company report.

Just as consumers are expecting more institutions to care for their health, they鈥檙e also turning to online sources, friends, and family as trusted sources of health information. 44% of young adults (ages 18 to 34) said the average person who has done their own research is just as knowledgeable as a doctor on most health matters, per Edelman鈥檚 findings.

Most retail clinic patients in 2022 (60.8%) are either Millennials (29.1 million) or Gen Xers (19.3 million). Just 12.4 million, or 15.5% of all retail clinic patients in 2022 are Boomers. CVS (53.1%) and Walgreens (24.4%) account for more than three-quarters (77.5%) of all retail clinic patients in 2022.

Human-centric videos win YouTube views: Banks are investing in short-form video marketing for outreach to Gen Zers and millennials. Both generational cohorts have ranked YouTube as the top social media platform they use to find banking information, according to our proprietary data. Here鈥檚 a breakdown of three banks鈥� activities:. RBC has posted 2,700 videos and tallies almost 50,000 subscribers.

There will be 63.0 million US Gen Z social media users in 2026, per our forecast, as the generation quickly catches up to millennials. Their technology use and channel preferences add risk. Of the 4 million Gen Zers who will become bank account holders each year through 2026, nearly all will be mobile bankers, per our forecast.