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Next time you're reaching for a payment method, you're going to be like, oh yeah, this makes me feel better, so I'm going to use it,鈥� our analyst Suzy Davidkhanian said on our Behind the Numbers podcast. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

The Weekend Edition includes a dedicated section on the website, two new newsletters, and a narrated audio playlist available through the Bloomberg app and Apple Podcasts. According to Bloomberg, this expansion aims to reach 1 million subscribers by mid-2025; it currently has 740,000, up from 590,000 this past July.

Spotify has attempted to capitalize on that move by adding podcast comments to boost engagement. It also removed hosting requirements for video podcasters to better position the platform to compete with YouTube and TikTok for independent creators. Our take: This feature reflects the increasing importance of social media in music discovery and promotion.

It offers ad-free listening for about 100 million songs and millions of podcast episodes with Amazon Music, access to a vast collection of programming and live sports on Prime Video, and unlimited photo storage with Amazon Photos.

The example: Alex Cooper, host of 鈥淐all Her Daddy鈥� podcast, created a before, during, and after campaign for reality show 鈥淟ove Island USA.鈥�. 鈥淭he people America had been falling in love with, or seething with anger at, got a chance to come on the podcast, and it created this full 360 moment,鈥� said Ceckowski. Again, timing and authenticity were crucial.

鈥淚 think [genAI implementation] is going to be a huge part of the CMO job this year,鈥� predicted our analyst Yoram Wurmser on a February episode of our 鈥淏ehind the Numbers鈥� podcast. Indeed, marketing executives at both Colgate-Palmolive and Kellanova consider themselves responsible for the change-management processes that come with adopting genAI.

"Newsom was saying that he vetoed the bill because it went too far, but also not far enough," our analyst Grace Harmon said on the "Behind the Numbers" podcast. The governor argued smaller AI startups could be equally dangerous as tech giants, though Harmon said politics are likely at play given heavy lobbying against the bill.

Millennials are the No. 1 audience for podcasts (for now). With a 58.8% penetration rate, millennials are currently the top podcast listeners鈥攂ut Gen Z will surpass them by 2026, per our forecast. What does it mean for advertisers? Millennial behavior offers a glimpse into how younger generations鈥� digital habits will shift as they age.

The offering includes all types of content creation across social media platforms like TikTok, Instagram, X, YouTube, LinkedIn, and Facebook, as well as podcast hosting. How we got here: The launch comes a year after Havas released its Point.1 data offering, which analyzed a large-scale data set of global physicians鈥� attitudes and beliefs.

Rooted in Google鈥檚 Search capabilities, NotebookLM can ingest documents and data and generate briefing documents, FAQs, and even podcasts. Our take: The slow adoption of Copilot genAI features across a range of Microsoft products and services indicates that having AI readily available doesn鈥檛 result in instant adoption. Better training and specific real-world use cases could help raise awareness.

Spotify and YouTube are their preferred platforms for podcasts. Forty percent of adult Gen Zers said Spotify was their go-to platform for podcasts, while 32% cited YouTube, according to an October 2022 Morning Consult poll. Apple Podcasts, iHeartRadio, and Amazon Music were all cited by 6%. If they listen to a podcast, they鈥檙e probably bingeing it.

"Actual reasoning skills I think could change everything really," our analyst Jacob Bourne said on a recent episode of 蘑菇AV鈥檚 "Behind the Numbers" podcast. "So far we've seen impressive AI models, but really they're creative and very linguistically skilled, but they're also 鈥� not great at critical thinking and multistep reasoning.". Here are three key implications of AI models that 鈥渢hink:鈥�. 1.

鈥淭hey just take their business elsewhere,鈥� our Jeremy Goldman said on the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. 鈥淭hat鈥檚 leaving money on the table.鈥�. Walmart has made its store more accessible, offering low-sensory shopping times during the 2023 holiday season for customers sensitive to music and light in-store, said our analyst Sarah Marzano.

Our take: Although Spotify has invested in new content areas such as music videos and podcast comments, it鈥檚 a primarily audio application. Focusing development on personalized playlist content and music discovery tools matches users鈥� typical behavior on the platform and could increase listener engagement.