蘑菇AV

While handy for creators and multilingual users, bot-written comments might alienate users in Meta鈥檚 already delicate social ecosystem.

Facebook鈥檚 plight: A feed for friends-only content has become more relevant as social media feeds have filled with influencer posts and political content, though Facebook rivals caught on to that issue earlier: TikTok replaced its Discover tab with a Friends one in 2022.

The number of social network users in the US will tick up 1.7% YoY this year, while adult users will see almost 2% growth. But time spent on social networks among adult users will peak this year, meaning the battle for engagement is on.

Creator partnerships: Collaborations with male influencers amplify authentic voices in fitness, grooming, and finance. Our take: Advertisers have an opportunity to plug into Pinterest鈥檚 male-centric expansion with the following strategies. Launch campaigns via the 鈥淧interest Man鈥� hub and align creative with top categories (fitness, skincare, parenting).

Our definition includes social shoppers who said they made a purchase after seeing or because of social media content produced by a creator, influencer, or celebrity influencer. Shoppers on a specific platform who were influenced to make a purchase from creator content did not have to see that content on the same platform.

Among Gen Z social shoppers, 82.0% have made a purchase after seeing or because of content produced by a creator/influencer, the most effective way to encourage Gen Z social purchases, according to a March 2024 蘑菇AV survey. 4. TikTok, Facebook are the top platforms for social commerce.

Half of social shoppers in our US Social Commerce survey reported purchasing a beauty product as a result of creator/influencer content. Read the full report, Beauty Ecommerce 2025.

On today鈥檚 podcast episode, we discuss how virality is being redefined, how the word 鈥淐reator鈥� is being reimagined, and how the social content consumers are looking for is changing. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Emmy Liederman, Senior Analyst Minda Smiley, and Co-Founder and CEO of Kale Isha Patel. Listen everywhere and watch on YouTube and Spotify.