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Retailers should prioritize digital engagement. The in-store experience, while big, is less correlated to competitive differentiation. Creating a frictionless experience along the purchase journey鈥攊ncluding mobile apps, easy payment, and a range of fulfillment options鈥攊s table stakes for all retailers. How Canada compares. Canada still lags, but the gap is closing.

In today鈥檚 episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?

Douyin is great for discovery and interest-building, WeChat is fantastic for engagement and nurturing closed communities, and Weibo is wonderful for discussion and spreading viral content. The three platforms will coexist because each serves a different purpose. We expect their user numbers to continue growing鈥攂ut Douyin has shown the most promise in driving commerce thus far.

Is it on your website, like they were talking about Lego Land and how it's on their website versus other platforms where there's this social media platforms kind of like how we think about live streaming, where do you do it? But what I would say is I don't know that you need to be an established brand.

If done well, consumers won鈥檛 mind having well-placed and personalized ads in the app or on their screens, and this should lead to more time in-app and the potential for higher engagement from passengers.

Today鈥檚 podcast episode of The Banking & Payments Show examines if the financial services sector should leverage social media influencers. In 鈥楽tory by Numbers,鈥� we discuss how the majority of users have seen someone reviewing or recommending financial products on social platforms and what this means. In 鈥楩or Argument鈥檚 Sake,鈥� we argue nicely about whether the risks of using finfluencers outweigh the rewards. Listen to the conversation as host, Rob Rubin, welcomes analysts Jasmine Enberg and Lauren Ashcraft to the podcast.

The lesson: Barbie鈥檚 increase in impressions and engagement illustrates the power of aligning with major cultural moments. Barbie created a viral marketing phenomenon by tapping into the movie鈥檚 success, collaborating with other brands, and leveraging creators.

I think there's always a hypothesis of engagement and probably some metrics that gave reasons to believe about the ability to move and evolve the model for modernization. And I don't doubt that I've seen personally some metrics that are eye-popping. But, certainly traditional banks have never been able to achieve this level of engagement.

We can talk about what they're getting from social media in terms of that, but just because there probably aren't that many banks, I mean the big banks are, but if you look at 4,500 banks in the US, they're not all doing social media. So the question I have is, how can banks build an authentic presence on Gen Z social media? My Facebook is not like my daughter's Instagram, for example.

Also, marketers need more behavioral and intent data to understand their buyers鈥� needs and engagement preferences. Meeting buyers鈥� expectations requires a shift in data strategies. Marketers need to focus on large procurement groups, not just individual leads. There鈥檚 a shift from focusing on marketing qualified leads (MQLs) to buying committees at the account level.

Optimize your credit marketing strategy and drive ROI with solutions that improve targeting, addressability and engagement in any channel. Visit transunion.com/creditinformedmarketing to learn more today. Joseph Pagano:.

Walmart has partnered with both streamers and social media platforms, teaming up with Roku, TikTok, and Snap on several different initiatives. Brown expects more of these partnerships to emerge as advertisers seek to move their retail media efforts up the funnel. 鈥淭he next thing is audience extension,鈥� she said.

That's $44,000, ceremony, reception, engagement ring. 37,000 to own a dog and a cat. And 8,000 for the funeral. So that would bring the total cost of the American dream to a simple $4.4 million. Stephanie Taglianetti:. Wow. Marcus Johnson:. So you guys weren't too far off.

On today's episode, we discuss early initiatives to integrate generative AI into healthcare, the ways in which ChatGPT in healthcare could become a huge liability, and how chatbots can boost patient engagement. "In Other News," we talk about how to turn bad reviews into positive change and how ChristianaCare's subscription primary care offering is a little bit different. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

It does seem like people are treating social media more like televisions, the share of time spent on social media where people are watching video has gone from, I think it was about a third before the pandemic to about two-thirds now.

Thank you to Victoria who edits the show, Stuart who runs the team and Sophie does our social media. Thanks to everyone for listening in. We hope to see you tomorrow for the Behind the Numbers Weekly Listen. It's an eMarketer video podcast made possible by Walmart Connect.

Thank you of course to Victoria who edits the show, Stuart, who runs the team, and Sophie who does our social media. Thanks to everyone for listening in to the Behind Them Daily eMarketer podcast made possible by a win tune in tomorrow.

Cons: The lack of subscription model could cause customer engagement to drop over time, since they aren鈥檛 losing money for not using the app.

So what we see is a lot of engagement, inspirations, consideration research that is happening with partners like mass media influencers, site review sites, especially in this climate where consumers want to make really assured decisions when it comes to higher product particular.

So they're building that local community, getting people to come in and really trying to drive, repeat and loyal engagement through their stores. Suzy Davidkhanian:. At first, I thought this was so random, but after I knew a little bit more about it, I do think that it's very clever. I already thought they were doing birthday parties, but it's very clever that they have add-ons. Right?

So to me, it does make sense to apply what's working to this business platform, especially while LinkedIn's audience is relatively small in the social media landscape.

You're having a big hoard of folks who are starting to get on social media for the first time. (10:17):. Really quickly also, Jasmine, on the What's App numbers.

Sophie does our social media. Thanks to everyone for listening in. Tune tomorrow to listen to our Behind the Numbers Weekly listen show, an 蘑菇AV video podcast.

So you know, have Apple Pay, that's been around for almost 10 years now, but you have over time layering in products to broaden, and deepen the engagement. Most recently this savings account play. But before that you've got the Apple Cash prepaid card, you've got P2P, you've got the Apple Card. Rob Rubin:. And now you have Apple Pay later, you have the savings accounts now. David Morris:. Exactly.