蘑菇AV

Netflix dominates in terms of engagement, but ad dollars are spread broadly between platforms. Hulu has long been the leading sub OTT ad revenue generator, thanks mainly to its legacy as an early adopter of advertising. Its time spent share mostly justifies its strong ad business.

But there are frequently discrepancies between teams on what the top metrics should be, such as closed-won deals versus account engagement. Sometimes, marketers mistakenly lean on website visits or other metrics that are not easily linked to revenues. Ensure both teams are seeing the same metrics.

The overriding trend is a shift in audience engagement from traditional channels to digital鈥攁nd ad spend should follow. In the video space, for example, careful consideration should be given to switching some traditional TV budget to digital video. Total time spent will drop below the pre-pandemic peak for the first time in 2026. A post-pandemic reset is still underway.

Absolutely, and thank you to our whole editing crew, Victoria, John, Lance, and Danny Stuart, who runs the team, and Sophie, who does our social media. Thanks to everyone for listening in. We hope to see you on Monday for Behind The Numbers, an eMarketer Podcast.

Similarly, Ulta Beauty credited prestige beauty and skincare sales for its record 2022 revenues, and plans to expand its luxury beauty assortment in 2023 after seeing 鈥渟trong 别苍驳补驳别尘别苍迟鈥� with its current offerings.

Chewy has long leaned into consumer desire for convenience by offering subscription programs, which also help boost repeat engagement among customers. The company saw autoship sales jump 17.5% in Q4 as subscription sales accounted for 73.3% of overall sales, up from 70.7% a year earlier. Petco is also similarly looking to subscriptions to spur growth.

And it's very easy to find one or two people espousing a particular viewpoint for a feature in a newspaper article, but I do think that if you look at the perception and the societal scrutiny that is being turned on social media in particular, to me it's not unrealistic to think that social media might be regarded like fast food in a couple of years, where it's something that's widely available, it's ubiquitous

Secondhand shopping is getting hype on social media. Social media posts mentioning Vinted and Depop have increased 72% since the start of 2023, reaching 5.5 million users, per September 2023 data from HypeAuditor. Sustainable and secondhand fashion-related tags have also increased, from 19 posts to 10,000 posts over the past year.

Although it may seem like a channel stuck in the past, nearly two-thirds (65%) of marketers across verticals integrate email with direct mail, and 58% integrate social media with direct mail, according to Quad鈥檚 white paper, The Direct Marketing Revolution 2023.

Digital purchase volume was up 10%, driven by an active account increase and strong customer engagement. But Doubles cautioned that 鈥渃ustomers are actively managing their budgets as the macro backdrop evolves,鈥� signaling that conditions could get tougher. What next? Synchrony could diversify its product offerings鈥� it teased its own digital wallet last month.

Sephora-related UGC saw the highest and most consistent engagement with Gen Z consumers in Q3, scoring an 85.24 out of 100 on dcdx鈥檚 Gen Z Score ranking. Charlotte Tilbury (82.24), Rare Beauty (79.78), Dior (78.96), Maybelline (75.46), and e.l.f. Cosmetics (75.44) rounded out the top six brands, which drove 25% of Gen Z engagement with beauty brand-related UGC in Q3.

On today's podcast episode, we discuss how the time we spend with media is changing鈥攁 double milestone for digital and mobile, when time spent watching CTV will catch up with linear TV, and why social media time will fall for the first time ever. Tune in to the discussion with host Marcus Johnson, director of forecasting Oscar Orozco, and forecasting writer Ethan Cramer-Flood.

On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

But social media is just such a powerful touch point that I think that's really the takeaway from this article, that post purchase engagement. There's just more opportunity for it now. Marcus Johnson:. Very nice, folks. Still all tied up. Seven the piece, sending into round four. Double points, round four, of course. We start with Carina.

Meta credits the increase in engagement to AI-driven feed recommendations. In Meta鈥檚 Q3 earnings call, speakers said 鈥淎I鈥� almost 50 times, said Enberg, 鈥渨hich is really a sign of where they鈥檙e focused now, and [is] what investors want to hear.鈥�.

More brands and sellers will shift their focus to cashing in on TikTok鈥檚 combination of massive audience, high engagement, and powerful recommendation algorithms that can make content go viral. Gen Z will be a critical audience for livestream shopping.

I mean it kind of feels like every six to nine months we go through a news cycle where there's a series of articles about how social media platform A is trying to emulate social media platform B or a bunch of them are copying for two or three years in a row. Everybody was trying to emulate TikTok or introduce features that were TikTok esque to the point that it almost became a joke.

Even with limited engagement, China鈥檚 listener numbers will soon be unmatched. China is set to lead the world in podcast listener growth for the next several years and will add well over 60 million listeners between 2023 and 2027. Even then, it will still be last in podcast penetration among the countries we track. Spain and Latin America are podcast hotbeds.

The 鈥淢ad Men鈥� approach of finding the perfect slogan and polished copy isn鈥檛 gospel. For some, we鈥檙e now in the era of unpolished content, disruptive formatting, and what TotalRetail is calling 鈥渨eirdvertising.鈥� These ads take the basic idea of memeification found on social media and extend it to other forms of display advertising, including out-of-home (OOH) and print.

Americans don't trust social media companies with AI apparently. Story one, Americans don't trust social media companies with artificial intelligence rights.

But over half (53.5%) use social media for their health-related needs at least some of the time. Gen X consumers lean heavily on two social media platforms for accessing health information. Facebook (64.7%) and YouTube (53.9%) are by far their social media channels of choice for healthcare purposes, per our survey findings.

With total online grocery delivery orders projected to exceed $200 billion by 2028, per an 蘑菇AV forecast, focusing on ecommerce fulfillment can capture boomers鈥� attention and drive engagement. 4. Boomers appreciate human interaction in-store, but don鈥檛 always prefer it. Key stat: According to a December 2023 Razorfish survey, 61% of boomers use self-checkout for grocery purchases.