蘑菇AV

Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.

The definition of open-source AI now requires transparent training data, giving Meta incentive to clarify what information it feeds Llama.

"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.

The latest fine reflects both Meta鈥檚 data mishandling and the EU鈥檚 heightened regulatory crackdown on Big Tech.

Marketers know the basics for reaching Gen Z: They like authenticity, they cringe at highly curated content, and they prefer raw, honest content from their favorite creators. So why are some brands still getting advertising to Gen Z wrong?

Social commerce has yet to reach its potential in the UK. Social buying is still on the rise鈥攁nd there is plenty of headroom to grow spend.

TikTok employs 6,000 content moderators in Europe: The platform disclosed it has 150 million users in the region in a regulatory filing.

As 2023 comes to an end, this is the data you need to kick-start 2024.

TikTok鈥檚 addictive videos add up to a huge amount of time spent on the platform. It鈥檚 already the No. 2 social app in daily minutes and will top the list by 2025.

The European Court of Justice ruled that Meta and other platforms can鈥檛 use sensitive personal data for ads, a move that challenges current adtech business models.

In an era of instant, interconnected, and always-on communications, nervous customers can quickly become an existential risk to banks. They need a new marketing framework to anticipate and manage a crisis.

The 鈥淭ikTok generation鈥� transcends Gen Z, according to our first forecast for time spent on TikTok, Facebook, Instagram, and Snapchat broken down by age. We reveal what that means for these social platforms and how video advertisers can maximize their investments.

Influencing the influencers: Harris and Trump rely on creators to mobilize younger voters and drive social media buzz.

The social audience remains massive: This year, for the first time, roughly two-thirds of the US population will use a social network at least monthly, per our estimates

TikTok鈥檚 group messaging feature aims to capture more of Gen Z鈥檚 attention from Instagram and Snap. But TikTok will need to find a way to attract users from those platforms.

The Latin American economy is on the upswing, with digital innovation in the driver鈥檚 seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

Despite Meta鈥檚 strong year, ByteDance is close behind: TikTok owner鈥檚 $29 billion in Q2 revenues rivals US giant, which lags far behind in growth.

TikTok鈥檚 influence on Gen Z engagement grows: Presidential candidates use the platform to shape the race and drive voter participation.

On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media Measurement at TikTok.

Only 8.3% of users who noticed shopping-related content changes said their TikTok usage decreased, the same report found, according to our April 2024 鈥淯S Social Commerce鈥� survey.

US adults spend more time on Facebook (20 minutes) than any other platform, followed by TikTok (18 minutes), per our June 2024 forecast.