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They're playing ABC, NBC, they're playing Sports ESPN. There's already ads there, right? So then it's the next level of screens that are retail media in-store-esque, which I still don't believe is where we're going to be. It's just so expensive. Every person there is different.

My Uber driver was literally watching a sports game on his center console while driving me from the airport. I think we're at a place, and maybe GM will be the one to do it, we can dumb down the car consoles a little bit. Marcus Johnson:. Yeah. Shohei Ohtani can wait, folks. I know he is the talk of the baseball world, but he can wait. He's not that good. He probably is. Blake. Blake Droesch:.

On today's podcast episode, we launch our inaugural 'The Unofficial Most Interesting Retailers List' for January. Arielle, Becky, and Sara (a.k.a. The Committee) have put together a very unofficial list of 8 retailers they're watching right now, based on which retailers are making the most interesting moves this month. Who's launching new initiatives? What partnerships move the needle? What stand-out marketing campaigns are there? On future episodes, we’ll have analysts dispute this power rankings list, but on today's show we layout our top 8 for January. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of content Becky Schilling.