Buyers telling Adweek that strikes didn't affect TV upfront talks dollar-wise with sports and unscripted content expected to take the bulk of the viewership for fall, but an August Innovid survey showing three in four brand and agency professionals acknowledged that writers and actors strike would impact their ad plans, with nearly half saying they plan to diversify their inventory and media channels.
I usually talk about either sports or shows. It's my time to recommend a good show we just started watching on Peacock, not really a platform I've watched shows on before. I think totally only one's Premier League. Marcus Johnson:. Love Island? It's amazing. Oscar Orozco:. No, no, no, no, no. I wouldn't talk about that publicly, but it's called Poker Face. Marcus Johnson:.
And that seems like a good start, but I think there's a lot of potential to expand it to the subway cars themselves and to use formats like audio and to use more fine-tuned attributes, like being a fan of a sports team or a performer who's playing at Madison Square Garden. Just a lot of possibilities.